• Persuasion, technology, experiments
• benmtappin.com
"we argue that our evidence is consistent with finding that badass TikTok edits are approximately as effective as professionally produced television ads"
doi.org/10.1177/2056...
"we argue that our evidence is consistent with finding that badass TikTok edits are approximately as effective as professionally produced television ads"
doi.org/10.1177/2056...
We conduct a cost-effectiveness analysis of in-survey RCT pre-testing to increase the impact of public health campaigns in a pandemic.
Key takeaway: It is plausibly cost-effective & could be robustly-so, but we need more research.
osf.io/preprints/ps...
We conduct a cost-effectiveness analysis of in-survey RCT pre-testing to increase the impact of public health campaigns in a pandemic.
Key takeaway: It is plausibly cost-effective & could be robustly-so, but we need more research.
osf.io/preprints/ps...