I'll potentially let the original writer off because The Conversation haven't met an argument they aren't prepared to butcher for "readability", but like come on. Silly billy humans with their silly billy irrational ideas like "this recommendation system feels intrusive".

Doctor Who still does it but picked up the annoying affectation of trying to explain it.

I'm a sicko and now want to see this.

I feel like I'm going mad sometimes. I have a humanities degree, did all my social science methods training reasonably late in my career, and grew up reading Ben Goldacre columns and can spot this a mile off. As can you. Why can no one else?

Someone should test my cortisol levels right now and conclude that these sorts of studies are bad for everyone's health.

I guess that's why rich people must live longer, eh? All the original art they see. Wow.