Ben Lilliston
@benlilliston.bsky.social
Tracking the intersection of trade, climate and farm policy. @iatp.bsky.social
Now that the case is settled, it will be interesting to see how JBS and other food companies (in all sectors) respond. Companies should act to reduce climate emissions and report on those reductions. But greenwashing about reaching net zero far into the future needs to be a thing of the past.
November 4, 2025 at 12:12 AM
Now that the case is settled, it will be interesting to see how JBS and other food companies (in all sectors) respond. Companies should act to reduce climate emissions and report on those reductions. But greenwashing about reaching net zero far into the future needs to be a thing of the past.
When JBS continued to use the net zero claim - the NY AG stepped in and brought a case last year - ag.ny.gov/press-releas...
Attorney General James Sues World’s Largest Beef Producer for Misrepresenting Environmental Impact of Their Products
NEW YORK – New York Attorney General Letitia James today filed a lawsuit against JBS USA Food Company and JBS USA Food Company Holdings (JBS USA), the American
ag.ny.gov
November 4, 2025 at 12:12 AM
When JBS continued to use the net zero claim - the NY AG stepped in and brought a case last year - ag.ny.gov/press-releas...
JBS appealed and we won again, with the review board recommending the company stop making the unsubstantiated claims. bbbprograms.org/media/newsro...
NARB Recommends JBS Discontinue �Net Zero� Emissions by 2040 Claims
The National Advertising Review Board (NARB) recommended JBS USA Holdings discontinue 'net zero' emissions by 2040 claims
bbbprograms.org
November 4, 2025 at 12:12 AM
JBS appealed and we won again, with the review board recommending the company stop making the unsubstantiated claims. bbbprograms.org/media/newsro...
In 2022, we worked with @earthjustice.org to challenge JBS's net zero claims as misleading at the business governing body, the National Advertising Division. We won - bbbprograms.org/media/newsro...
JBS Appeals NAD Recommendation to Discontinue �Net Zero� Claims
The National Advertising Division (NAD) recommended that JBS discontinue claims relating to its goal of achieving 'net zero' emissions by 2040.
bbbprograms.org
November 4, 2025 at 12:12 AM
In 2022, we worked with @earthjustice.org to challenge JBS's net zero claims as misleading at the business governing body, the National Advertising Division. We won - bbbprograms.org/media/newsro...
When JBS first made its commitment to net zero by 2040 claim in 2021, including through prominent advertisements, it immediately peaked our interest. We put out a short analysis raising all kinds of concerns - www.iatp.org/documents/be...
Behind the curtain of the JBS net zero pledge
JBS is the largest meat company in the world. While headquartered in Brazil, it has over 450 facilities and offices in more than 20 countries.
www.iatp.org
November 4, 2025 at 12:12 AM
When JBS first made its commitment to net zero by 2040 claim in 2021, including through prominent advertisements, it immediately peaked our interest. We put out a short analysis raising all kinds of concerns - www.iatp.org/documents/be...