The Labour Party’s polling pro, @mcleodp.bsky.social, explains his view that Labour can’t rely on progressive votes alone.

Listen to the full episode of The Political Marketing Podcast wherever you get your pods.

Meta & Google announced they're banning political ads in the EU.

What were the EU trying to achieve with the legislation? Why did the platforms decide they'd rather stop taking ads than comply?

I speak to @worklesshard.bsky.social from @whotargets.me about all this & more in the latest episode

The essential dilemma for Labour over the course of this Parliament is whether their attempt to stem the flow of votes to Reform will prevent them from gaining tactical votes from LibDem & Green-minded voters

Wait, what?

Very good

Finally got around to reading Lis Smith’s excellent book ‘Any Given Tuesday’.

I was delighted to be reminded of (and learn additional context to) Michael J. Fox’s ad supporting Claire McCaskill.

youtu.be/NrwOFWloXso?...

There is no question: The phone has replaced our friends.

www.profgalloway.com/people-are-t...

Musk's X posts have received a total of 133 billion views since July, data analysis by The Washington Post shows.

That's 15 times Trump's audience in the same period.

And more than 16 times the combined reach of all accounts belonging to members of the incoming Congress.

I think this line is strong. Frames choice as “as it was” or “try something new”.

It’s never a good sign when you’re having to run long copy ads that start with the headline “the truth about <insert the thing everyone’s slagging>”

If something looks like a political meme we’re more likely to engage with it than if it looks like a quote from politician’s speech.

This is the simple audience insight that Labour are using to inform some of the design of their social content.

Smart.

The Conservatives are making hay with Labour’s plans to reduce inheritance tax relief for farm owners