Benedict Nicholson
@benedictnicholson.bsky.social
Director of content at NewsWhip. News, politics, social media, etc.
Fox News has seen a big engagement increase with its news articles in the last few months, hitting weekly highs it hasn't seen for at least two years, per @newswhip.bsky.social data.
April 23, 2025 at 7:08 PM
Fox News has seen a big engagement increase with its news articles in the last few months, hitting weekly highs it hasn't seen for at least two years, per @newswhip.bsky.social data.
Remember how big the Yemen groupchat story felt at the time? Tariffs news is making it look tiny in terms of engagement and awareness — just a much bigger story from the media and public's perspective. This intuitively makes sense, obviously, but interesting to see it in graph form.
April 9, 2025 at 1:50 PM
Remember how big the Yemen groupchat story felt at the time? Tariffs news is making it look tiny in terms of engagement and awareness — just a much bigger story from the media and public's perspective. This intuitively makes sense, obviously, but interesting to see it in graph form.
Fair to say the term "panican" hasn't taken off like some of Trump's previous nicknames, most of the top posts across all networks are people mocking it.
April 9, 2025 at 1:32 PM
Fair to say the term "panican" hasn't taken off like some of Trump's previous nicknames, most of the top posts across all networks are people mocking it.
The only place that the "50 countries are at the negotiating table" is really making any headway with regards to tariff news is on X.
April 7, 2025 at 12:54 PM
The only place that the "50 countries are at the negotiating table" is really making any headway with regards to tariff news is on X.
The big message coming out of conservative media in the past day re: tariffs is one of countries already coming to the negotiating table — examples below from web coverage and X
April 7, 2025 at 12:44 PM
The big message coming out of conservative media in the past day re: tariffs is one of countries already coming to the negotiating table — examples below from web coverage and X
Engagement with @theatlantic.com is through the roof this year compared to the same period in 2024, and that's even before today's story on the Yemen war plans group chat has a chance to run its course. Up 220% so far
March 24, 2025 at 5:43 PM
Engagement with @theatlantic.com is through the roof this year compared to the same period in 2024, and that's even before today's story on the Yemen war plans group chat has a chance to run its course. Up 220% so far
The rise in interest in Chuck Schumer the last few days is reflected on every single platform amidst the ongoing government shutdown fight
March 14, 2025 at 5:15 PM
The rise in interest in Chuck Schumer the last few days is reflected on every single platform amidst the ongoing government shutdown fight
TikTok is becoming a big player for news publishers, and entertainment and sports news dominated on the platform in February
Our publisher rankings are back! To start, we looked at who is leading on TikTok for February 2025.
Read our full analysis in our latest blog.
www.newswhip.com/2025/03/spor...
Read our full analysis in our latest blog.
www.newswhip.com/2025/03/spor...
Sports and entertainment led the way for publishers on TikTok in February 2025
Our analysis of the top publishers on TikTok in February, and the type of content and trends driving their success.
www.newswhip.com
March 11, 2025 at 3:48 PM
TikTok is becoming a big player for news publishers, and entertainment and sports news dominated on the platform in February
Big spike in interest in Zelensky and Ukraine as a topic in the last couple of hours, as you might expect given what just happened with Trump and Vance in the Oval Office.
February 28, 2025 at 6:46 PM
Big spike in interest in Zelensky and Ukraine as a topic in the last couple of hours, as you might expect given what just happened with Trump and Vance in the Oval Office.
People definitely just didn't care about the Super Bowl ads as much as they cared about Kendrick Lamar's performance, despite the media covering them both at about the same rate.
February 11, 2025 at 2:59 PM
People definitely just didn't care about the Super Bowl ads as much as they cared about Kendrick Lamar's performance, despite the media covering them both at about the same rate.
Kendrick got a huge chunk of the attention last night at the Super Bowl, getting between a quarter and a half of the total engagement, depending on what platform you're looking at.
February 10, 2025 at 3:02 PM
Kendrick got a huge chunk of the attention last night at the Super Bowl, getting between a quarter and a half of the total engagement, depending on what platform you're looking at.
USAID justifiably getting a lot of attention online today — this is the top X post about it in the last 24 hours.
February 3, 2025 at 7:08 PM
USAID justifiably getting a lot of attention online today — this is the top X post about it in the last 24 hours.
The #grammys getting way more public interest than the #goldenglobes did, both in terms of articles and native web posts.
February 3, 2025 at 2:09 PM
The #grammys getting way more public interest than the #goldenglobes did, both in terms of articles and native web posts.
People still aren't appreciating how big some publishers are on TikTok. The @dailymail.co.uk had 250 MILLION engagements on the platform last month, with this one alone getting 20 million. Even compared to the halcyon days of ridiculous Facebook engagement, that's crazy.
January 31, 2025 at 3:45 PM
People still aren't appreciating how big some publishers are on TikTok. The @dailymail.co.uk had 250 MILLION engagements on the platform last month, with this one alone getting 20 million. Even compared to the halcyon days of ridiculous Facebook engagement, that's crazy.
Deepseek hype not really dying down at all, loads of buzz about it still, on both web and X.
January 29, 2025 at 7:49 PM
Deepseek hype not really dying down at all, loads of buzz about it still, on both web and X.
RFK Jr's confirmation hearing is getting a *lot* of attention on X
January 29, 2025 at 6:15 PM
RFK Jr's confirmation hearing is getting a *lot* of attention on X
Medicaid growing as a topic in the past few hours in the wake of the funding freeze/OMB memo etc.
January 28, 2025 at 8:33 PM
Medicaid growing as a topic in the past few hours in the wake of the funding freeze/OMB memo etc.
The Oscar nominations are out, and this is who's getting the most attention online. Mike Madison and Karla Sofía Gascón both generating a lot of engagement despite fewer articles being written about them, per @newswhip.bsky.social data.
January 23, 2025 at 6:26 PM
The Oscar nominations are out, and this is who's getting the most attention online. Mike Madison and Karla Sofía Gascón both generating a lot of engagement despite fewer articles being written about them, per @newswhip.bsky.social data.
Most engaged content from the first day of the second Trump administration. Groundhog day!
January 21, 2025 at 2:14 PM
Most engaged content from the first day of the second Trump administration. Groundhog day!
People are mad about congestion pricing in NYC, and that's being reflected in the most engaged outlets on the topic.
January 6, 2025 at 7:23 PM
People are mad about congestion pricing in NYC, and that's being reflected in the most engaged outlets on the topic.
2025 is about to be the era of the microgatekeeper to help people get away from all this ensloppification.
January 3, 2025 at 2:45 PM
2025 is about to be the era of the microgatekeeper to help people get away from all this ensloppification.
Hey remember that study on black plastic spatulas that made us throw them all out. It got huge attention, everyone wrote about it! Its retraction over a math error, not so much. This is just gonna be one of those sourceless facts going forward now.
December 18, 2024 at 6:28 PM
Hey remember that study on black plastic spatulas that made us throw them all out. It got huge attention, everyone wrote about it! Its retraction over a math error, not so much. This is just gonna be one of those sourceless facts going forward now.
Here are the four news narratives the public cares most about in the last 24 hours, via @newswhip.bsky.social, from Jay-Z to Juan Soto, and Trump's Meet the Press appearance to Syria.
December 9, 2024 at 4:52 PM
Here are the four news narratives the public cares most about in the last 24 hours, via @newswhip.bsky.social, from Jay-Z to Juan Soto, and Trump's Meet the Press appearance to Syria.
