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ben-seidel.bsky.social
Ben Seidel
@ben-seidel.bsky.social
15 followers 14 following 48 posts
Web and SEO Fanatic, Digital Marketing Maven, Founder at Igniting Business, and frequent over-user of lists
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ben-seidel.bsky.social
Users can now leave anonymous #reviews on #Google, thanks to a new alternate display name and alternate photo option. Will this be a Good or Bad feature for users and businesses?
www.ignitingbusiness.com/blo...
Can Someone Write an Anonymous Google Review
Leaving a Google review anonymously was tricky in the past. Now, there is a way to use a nickname and alternate image when leaving Google reviews online.
www.ignitingbusiness.com
December 1, 2025 at 7:15 PM
ben-seidel.bsky.social
Google rolled out early access to a new tool called Brand Profile on #Google search for online stores. Learn what this new tool entails and how to claim your Google Brand Profile once available.
www.ignitingbusiness.com/blo...
#ecommerce #SEO
How to Claim Your Google Brand Profile Via Merchant Center
Claim your e-commerce store's Google Brand Profile via Google Merchant Center to maximize and optimize your brand's visibility within Google Search.
www.ignitingbusiness.com
November 25, 2025 at 2:05 PM
ben-seidel.bsky.social
Are you building your following on your #LinkedIn Company page? It may be tough, but there's a hidden feature that makes it way easier!
www.ignitingbusiness.com/blo...
#smallbiz #marketing #socialmediamarketing
How to Invite LinkedIn Connections to Follow Your LinkedIn Company Page
Learn how to invite LinkedIn connections to follow your company page with step-by-step instructions and tips to boost your page's followers.
www.ignitingbusiness.com
November 24, 2025 at 7:45 PM
ben-seidel.bsky.social
Photos help your #Google Business Profile standout amongst competitors and grab searchers’ attention. Check out our updated guide showcasing a robust list of types of photos you should upload to your #GBP!
www.ignitingbusiness.com/blo...
#SEO #smallbiz #marketing
Types of Photos You Should Add to Your Google Business Profile (GBP)
If you have a Google Business Profile (GBP), you should be adding specific types of photos to maximize your clickthrough rate and boost your visbility.
www.ignitingbusiness.com
November 10, 2025 at 5:15 PM
ben-seidel.bsky.social
There are multiple types of #Meta (for #Facebook and #Instagram) verifications for businesses and individuals. Learn more about the multiple types of verifications currently available, tips on when each are helpful, and where to get started!
www.ignitingbusiness.com/blo...
#marketing
Types of Meta (Facebook and Instagram) Verifications for Businesses and Individuals
There are multiple types of Facebook (or Meta) verifications for businesses and individuals available – some of which are paid and others are free. However, it
www.ignitingbusiness.com
November 3, 2025 at 8:40 PM
ben-seidel.bsky.social
We've updated our guide regarding earning Google's Top Quality Store badge now that it has transitioned from Beta to public! #Google also rolled out two new badges at the same time that are easier to obtain.
www.ignitingbusiness.com/blo...
#ecommerce #shopify #webdesign #marketing #SEO
How to Get Google’s Top Quality Store Badge for Your E-commerce Website
In our article, we explain what this badge entails and how to earn a top quality store badge from Google.
www.ignitingbusiness.com
October 27, 2025 at 6:00 PM
ben-seidel.bsky.social
Google rolled out three #store widgets that you can display on your e-commerce website to instill trust and improve conversions. Learn about all three #Google Store Widgets and eligibility criteria.
www.ignitingbusiness.com/blo...
#seo #smallbiz #marketing
How to Add a Google Store Widget to Your E-commerce Website
Add a free Google Store Widget to your e-commerce site. Boost your store’s trust, search engine visibility, and conversions with simple setup steps.
www.ignitingbusiness.com
October 20, 2025 at 5:15 PM
ben-seidel.bsky.social
Please stop managing your company's Google assets with personal #Gmail accounts! Creating a “Google Account” does NOT require a Gmail account. Instead, create your #Google account using your work email address (without Gmail).
www.ignitingbusiness.com/blo...
#smallbiz #marketing #SEO
How to Create a New Google Account without a Gmail Account
There is a common misconception that creating a “Google Account” requires a new Gmail account. This is not accurate! You can certainly create a new Google Accou
www.ignitingbusiness.com
September 22, 2025 at 2:46 PM
ben-seidel.bsky.social
Running a #NAS or server at your business or home? Don’t risk downtime and data corruption. Protect your data with a #UPS and keep power surges from wrecking productivity. 💻⚡
www.ignitingbusiness.com/blo...
#tech #backup
Best Battery Backup (UPS) for Your NAS Server
Your NAS (Network Attached Storage) server is one of the most critical pieces of technology in your home office or small business. Whether you use it for file s
www.ignitingbusiness.com
September 15, 2025 at 4:47 PM
ben-seidel.bsky.social
It's critical to build your following on your LinkedIn Company page. Thankfully, there's an underutilized feature within #LinkedIn that makes growing your company page's audience much easier. Check out our step-by-step instructions
www.ignitingbusiness.com/blo...
#smallbiz #marketing
How to Invite LinkedIn Connections to Follow Your LinkedIn Company Page
Learn how to invite LinkedIn connections to follow your company page with step-by-step instructions and tips to boost your page's followers.
www.ignitingbusiness.com
September 1, 2025 at 7:55 PM
ben-seidel.bsky.social
Can you overcome Google’s Proximity Bias and make sure you’re visible to potential customers beyond your immediate vicinity? Keep reading as we delve into this challenge!
www.ignitingbusiness.com/blo...
#LocalSEO #SmallBiz #SEO #Google
How to Overcome Google’s Proximity Bias and Expand Your Search Visibility
Overcome Google’s proximity bias and reach customers farther away. Learn SEO tactics to expand your visibility beyond your immediate location.
www.ignitingbusiness.com
August 25, 2025 at 6:15 PM
ben-seidel.bsky.social
Promptly and adequately responding to #reviews on your company’s #Google Business Profile is critical to maintain a trusted reputation online. Learn how to respond to Google reviews with a few easy steps!
www.ignitingbusiness.com/blo...
#smallbiz #seo #marketing
How to Respond to Google Reviews – Easy Steps
Responding to Google reviews on your company’s Google Business Profile is critical to maintain a trusted reputation online. Not only is it important to respond
www.ignitingbusiness.com
August 11, 2025 at 4:45 PM
ben-seidel.bsky.social
Apple Business Connect helps small businesses reach potential customers in their area using Apple Maps and #Apple related products. Read our updated guide to learn more about leveraging Apple Business Connect to boost your #SEO and local visibility!
www.ignitingbusiness.com/blo...
What Is Apple Business Connect - Optimize Your Place Card
Explore how you can leverage Apple Business Connect to optimize your company's appearance on Apple Maps and Apple products.
www.ignitingbusiness.com
August 4, 2025 at 4:43 PM
ben-seidel.bsky.social
If you're a #restaurant owner or manager, don't forget to add your updated menu directly within your Google Business Profile for a lovely #SEO boost. Check out options for this powerful feature at www.ignitingbusiness.com/blo...
#smallbiz #marketing
How to Add Your Restaurant’s Menu to Your Google Business Profile (GBP)
In today’ digital age, having a robust online presence is a crucial ingredient for every restaurant’s success. One effective way to boost your restaurant's attr
www.ignitingbusiness.com
July 29, 2025 at 7:15 PM
ben-seidel.bsky.social
Earning #reviews on #Google is important. But getting reviews on OTHER platforms is becoming more important than it's ever been thanks to a myriad of factors.
Discover Why 👉 www.ignitingbusiness.com/blo...
#AI #SEO #reputation
Why You Should Get Reviews on More Than Just Google (Review Diversity)
Relying exclusively on Google for customer reviews is limiting your credibility and missing out on significant opportunities to build trust and generate leads.
www.ignitingbusiness.com
July 28, 2025 at 3:38 PM
ben-seidel.bsky.social
A new tool on the market, @ahrefs.bsky.social Web Analytics, is a free and simple alternative (or complement) to #Google #Analytics. Check out my guide covering the right way (and the wrong way!) to install Ahrefs Web Analytics on Shopify.
www.ignitingbusiness.com/blo...
#shopify #marketing
How to Use Ahrefs Web Analytics with Shopify
As a marketing agency and official Shopify partner that serves small businesses across the country, we’re always looking for the best tools to help our e-commer
www.ignitingbusiness.com
July 7, 2025 at 6:15 PM
ben-seidel.bsky.social
LinkedIn added the ability for companies to list services on their free #LinkedIn Company page. In this article we go through what the services feature entails and how to add services to your LinkedIn company page.
www.ignitingbusiness.com/blo...
#smallbiz #marketing #socialmedia
How to Add Services to Your LinkedIn Company Page
LinkedIn recently added the ability for companies to list services on their LinkedIn Company page. The services feature allows companies to better showcase what
www.ignitingbusiness.com
June 30, 2025 at 7:15 PM
ben-seidel.bsky.social
Want to know why every single #router, Wi-Fi access point, and modem in my home and at Igniting Business' office has a UPS (battery backup)? ⚡🤓 Check out the details at www.ignitingbusiness.com/blo...
#technology #networking #tech #smallbiz #internet
Battery Backup (UPS) for Router and Modem
One of the smartest uses for a battery backup is keeping your Wi-Fi router and modem powered through outages and voltage fluctuations.
www.ignitingbusiness.com
June 23, 2025 at 5:17 PM
ben-seidel.bsky.social
There are many free tools available to help you analyze and improve how search engines and visitors see your website. Discover the differences between Google Search Console and Google #Analytics and how they can aid your #SEO and content creation efforts.
www.ignitingbusiness.com/blo...
What is Google Search Console (GSC) and How is it Different than Google Analytics (GA)?
It's critically important to understand what GSC and GA are and how they can aid your SEO and content creation efforts.
www.ignitingbusiness.com
June 16, 2025 at 4:38 PM
ben-seidel.bsky.social
I'm used to getting quite a range of reactions, both positive and skeptical, about my unusual #workspace setup. One thing I will never go without again is multiple monitors (even when I travel!). Learn why in my article at www.ignitingbusiness.com/blo...
#Asus #tech
Why Multiple Monitors Are a Game-Changer for Efficiency
Considering upgrading your computer to use dual or multiple monitors? Check out why this upgrade can tremendously benefit your productivity.
www.ignitingbusiness.com
June 9, 2025 at 4:15 PM
ben-seidel.bsky.social
Simply having #reviews is not enough for your #reputation to thrive. Check out my article where I discuss 4 different factors as it relates to collecting #Google reviews: recency, frequency, average rating, and comparative review count.
www.ignitingbusiness.com/blo...
#SEO #marketing
How Google Review Count, Frequency, Recency, and Average Rating Affect Your SEO and Credibility
With the importance of Google driving customers to your business, very few business owners doubt the influence and impact reviews have on both your online visib
www.ignitingbusiness.com
May 27, 2025 at 7:34 PM
ben-seidel.bsky.social
Google has been rolling out new features and tweaks to its #Google Business Profile video verification process. Check out an overview of the video verification process along with new features in our updated article.
www.ignitingbusiness.com/blo...
#SEO #GBP #LocalSEO
How to Fix Google Business Profile (GBP) Verification Video Not Working – Upload Failed
View step-by-step instructions showing how to fix Google Business Profile video verification issues.
www.ignitingbusiness.com
May 12, 2025 at 2:05 PM
ben-seidel.bsky.social
⚠️Some #marketing and #SEO companies are inappropriately leveraging their “Google Partner” status to mislead potential customers! 🚨 Read on as we shed light on what being a #GooglePartner entails and, perhaps more importantly, what it does NOT include.
www.ignitingbusiness.com/blo...
What Is a Google Partner – Illuminating Truth and Deception
As a business owner, you’ve likely seen official badges and statements on some marketing and SEO companies’ websites that declares they are a “Google Partner.”
www.ignitingbusiness.com
May 5, 2025 at 4:15 PM
ben-seidel.bsky.social
With a constant state of change and generic #AI #content production, how do search engine optimizers, digital marketers, and business owners adapt to give users, search engines, and LLMs what they want?
🐷 Prioritize Information Gain (PIG)! 🐖
www.ignitingbusiness.com/blo...
#SEO
Prioritize Information Gain (PIG) to Bring Home the SEO Bacon
If you want to create content that is valuable to users and rewarded by search engines and LLMs, your strategies should Prioritize Information Gain (PIG).
www.ignitingbusiness.com
April 14, 2025 at 6:15 PM
ben-seidel.bsky.social
I've seen a plethora of web design trends come, go, and even some be recycled and re-used nearly a decade later. Check out the best and worst web design #trends of 2025, along with a handy ranking system🚦
www.ignitingbusiness.com/blo...
#webdesign #design #graphicdesign
Best Web Design Trends in 2025 Ranked
Not every web design trend may be a good one for your business. As such, it is critically important to way the pros and cons of any web design trend you are considering implementing.
www.ignitingbusiness.com
April 12, 2025 at 8:12 PM