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🙏🏻🙏🏻🙏🏻 thanks for being a force multiplier for indies.

No pics of the goods?

It’s a good one

"Building a portfolio of play" is how I hope to spend the rest of my professional life — finding great people to collaborate with and letting that be the north star across all that I do.

Prior to being in tech, I ran social media for a climate change documentary, helped make movies, and built kindness curriculum for kids.

In the last 4.5 years, I've done traditional research and strategy consulting, but also helped a city reimagine downtown, worked on a bag, and run dinner parties.

In doing this, I've somewhat left the "sports" of a traditional corporate environment with established rules, players, etc and am leaning more into "playing" new and different (and sometimes made up) games with people (at least in terms of how I get to show up).

It's part charter and part challenge.

Since I started consulting/advising, my hope was that I get to work on projects that matter with people I respect. Instead of having a clear set of offerings, I've leaned into being "me-as-a-service" (behzod.com/blog/me-as-a...).

And morning glory muffins on other days

Jonathan Lee of Trainer Road has a dope wattage cottage in his garage — go here and see the dream garage highlight www.instagram.com/leejonathan_...

Fair point — putting something on the calendar to deem it "important enough" to be worth time and attention is a good thing. And doing it poorly so that you realize you want to get better at it can also be a good thing.

And maybe *I* need to be more nuanced about the difference between doing something well and the performance of doing something (or the wasted time of that performance).

I'll noodle on that.

I think my main contention with "just talk to customers" (especially in the continuous discovery framing) is research at an arbitrary cadence for the sake of “regularly engaging with customers” feels as foolish as filling a water glass every hour, regardless of whether or not you’ve had a drink.

I appreciate the feedback — you’re right that I probably should rephrase “nothing” as “no meaningful progress.”

In some cases you do get something out it: you’re led astray per @miekd.bsky.social here bsky.app/profile/miek...

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Appreciate you, my friend!

You two should get coffee.