Michele Berdinis
@beelinelegal.bsky.social
Beeline Legal provides trademark registration legal services through a web-based expert system designed and backed by an experienced trademark attorney.
A recent Yahoo News story wants us all to know that Mark Cuban is a “genius” because “he purchased the trademark for the phrase ‘City of Champions’ for just $38,000” and “that investment continues to pay off, proving Cuban's knack for spotting opportunities.”
December 17, 2025 at 2:19 PM
A recent Yahoo News story wants us all to know that Mark Cuban is a “genius” because “he purchased the trademark for the phrase ‘City of Champions’ for just $38,000” and “that investment continues to pay off, proving Cuban's knack for spotting opportunities.”
Next up in the #HowOldAmI series:
Pillsbury’s® brand flour has been around for an unbelievably long time.
There is no date in this image that tells you when it was registered, but can you guess when it was first used in the U.S.?
Hint: the date is *before* 1900
#trademarks #pillsbury
Pillsbury’s® brand flour has been around for an unbelievably long time.
There is no date in this image that tells you when it was registered, but can you guess when it was first used in the U.S.?
Hint: the date is *before* 1900
#trademarks #pillsbury
December 15, 2025 at 4:39 PM
Next up in the #HowOldAmI series:
Pillsbury’s® brand flour has been around for an unbelievably long time.
There is no date in this image that tells you when it was registered, but can you guess when it was first used in the U.S.?
Hint: the date is *before* 1900
#trademarks #pillsbury
Pillsbury’s® brand flour has been around for an unbelievably long time.
There is no date in this image that tells you when it was registered, but can you guess when it was first used in the U.S.?
Hint: the date is *before* 1900
#trademarks #pillsbury
USA Football, LLC uses USA FOOTBALL and TEAM USA FOOTBALL for organizing football games & exhibitions. USA Flag, LLC is trying to register USA FLAG for the same services. USA Football is pissed. Who will win? I don’t care. USA? TEAM? FOOTBALL? FLAG? Meh. Who cares.
December 4, 2025 at 6:10 PM
USA Football, LLC uses USA FOOTBALL and TEAM USA FOOTBALL for organizing football games & exhibitions. USA Flag, LLC is trying to register USA FLAG for the same services. USA Football is pissed. Who will win? I don’t care. USA? TEAM? FOOTBALL? FLAG? Meh. Who cares.
Last one for now in the Scottish edition of #YourTrademarkSucks:
I’m sure everyone in Scotland has seen a million punny names for chip shops, but I hadn’t seen any, so I give CHIP INN 4 Bees. 🐝🐝🐝🐝
I’m sure everyone in Scotland has seen a million punny names for chip shops, but I hadn’t seen any, so I give CHIP INN 4 Bees. 🐝🐝🐝🐝
December 3, 2025 at 3:54 PM
Last one for now in the Scottish edition of #YourTrademarkSucks:
I’m sure everyone in Scotland has seen a million punny names for chip shops, but I hadn’t seen any, so I give CHIP INN 4 Bees. 🐝🐝🐝🐝
I’m sure everyone in Scotland has seen a million punny names for chip shops, but I hadn’t seen any, so I give CHIP INN 4 Bees. 🐝🐝🐝🐝
Continuing the Scottish edition of #YourTrademarkSucks:
The Made in Stirling shop sells macramé made by a local artisan under the trademark A MOMENT ENTWINE. Because I’m a sucker for Scottish puns, I give this trademark 4 Bees. 🐝🐝🐝🐝
The Made in Stirling shop sells macramé made by a local artisan under the trademark A MOMENT ENTWINE. Because I’m a sucker for Scottish puns, I give this trademark 4 Bees. 🐝🐝🐝🐝
November 28, 2025 at 8:41 PM
Continuing the Scottish edition of #YourTrademarkSucks:
The Made in Stirling shop sells macramé made by a local artisan under the trademark A MOMENT ENTWINE. Because I’m a sucker for Scottish puns, I give this trademark 4 Bees. 🐝🐝🐝🐝
The Made in Stirling shop sells macramé made by a local artisan under the trademark A MOMENT ENTWINE. Because I’m a sucker for Scottish puns, I give this trademark 4 Bees. 🐝🐝🐝🐝
Since Beeline’s launch 10 years ago, the Bee Blog has been explaining not just the basics of trademark & copyright law but also entertaining its readers with tales of the funny & bizarre world of trademarks in the wild. Informing the business community for 10 years. Happy anniversary, Beeline!
November 21, 2025 at 4:50 PM
Since Beeline’s launch 10 years ago, the Bee Blog has been explaining not just the basics of trademark & copyright law but also entertaining its readers with tales of the funny & bizarre world of trademarks in the wild. Informing the business community for 10 years. Happy anniversary, Beeline!
Beeline knows how to respond when the Trademark Office refuses to register a trademark. Convincing arguments, supported by evidence and legal references help a refused trademark application get to registration. Happily arguing with Trademark Office examiners for 10 years. Happy anniversary, Beeline!
November 20, 2025 at 9:44 PM
Beeline knows how to respond when the Trademark Office refuses to register a trademark. Convincing arguments, supported by evidence and legal references help a refused trademark application get to registration. Happily arguing with Trademark Office examiners for 10 years. Happy anniversary, Beeline!
Beeline uses all the tools to help move a client’s application along, whether that means opposing someone else’s trademark application or cancelling an existing trademark registration. Using all the available tactics for 10 years. Happy anniversary, Beeline!
November 19, 2025 at 8:03 PM
Beeline uses all the tools to help move a client’s application along, whether that means opposing someone else’s trademark application or cancelling an existing trademark registration. Using all the available tactics for 10 years. Happy anniversary, Beeline!
Beeline files trademark applications for non-profits pro bono. Honored to support the non-profit community. Happy 10th anniversary, Beeline!
November 18, 2025 at 2:02 AM
Beeline files trademark applications for non-profits pro bono. Honored to support the non-profit community. Happy 10th anniversary, Beeline!
Beeline keeps on top of the evolving pull between AI and copyright owners. Whether it’s a quick update on social media or a deeper dive in the Bee Blog, Beeline helps you minimize the risk of AI to your business. Happily keeping up with changes in the law for 10 years. Happy anniversary, Beeline!
November 14, 2025 at 5:35 PM
Beeline keeps on top of the evolving pull between AI and copyright owners. Whether it’s a quick update on social media or a deeper dive in the Bee Blog, Beeline helps you minimize the risk of AI to your business. Happily keeping up with changes in the law for 10 years. Happy anniversary, Beeline!
Since its launch 10 years ago, Beeline has given more than 60 workshops to over 1,500 entrepreneurs. Few things are as much fun as explaining intellectual property to business owners. Happily educating the business community for 10 years. Happy anniversary, Beeline!
November 13, 2025 at 2:38 PM
Since its launch 10 years ago, Beeline has given more than 60 workshops to over 1,500 entrepreneurs. Few things are as much fun as explaining intellectual property to business owners. Happily educating the business community for 10 years. Happy anniversary, Beeline!
Beeline’s #YourTrademarkSucks series has ranked the wonderful, the awful and the mediocre. From POOP LIKE A CHAMPION®, to GROUPON® and BOB’S BIG BOY®, no one escapes Beeline’s ratings. Dissing trademarks for 10 years. Happy anniversary, Beeline!
November 12, 2025 at 9:03 PM
Beeline’s #YourTrademarkSucks series has ranked the wonderful, the awful and the mediocre. From POOP LIKE A CHAMPION®, to GROUPON® and BOB’S BIG BOY®, no one escapes Beeline’s ratings. Dissing trademarks for 10 years. Happy anniversary, Beeline!
Since its launch 10 years ago, Beeline has filed hundreds of trademark applications. I worked on each one personally. At Beeline, every client gets the benefit of my decades of trademark law experience. Protecting the intellectual property of its clients for 10 years. Happy anniversary, Beeline!
November 12, 2025 at 6:09 PM
Since its launch 10 years ago, Beeline has filed hundreds of trademark applications. I worked on each one personally. At Beeline, every client gets the benefit of my decades of trademark law experience. Protecting the intellectual property of its clients for 10 years. Happy anniversary, Beeline!
This week, we have the Scottish Edition of #YourTrademarkSucks:
I encountered THISTLE DO NICELY on a recent trip to Scotland. For working THISTLE, the symbol of Scotland, into a punny name for this shop that sells Scottish-made items, I give this trademark 4 Bees.
I encountered THISTLE DO NICELY on a recent trip to Scotland. For working THISTLE, the symbol of Scotland, into a punny name for this shop that sells Scottish-made items, I give this trademark 4 Bees.
November 10, 2025 at 4:35 PM
This week, we have the Scottish Edition of #YourTrademarkSucks:
I encountered THISTLE DO NICELY on a recent trip to Scotland. For working THISTLE, the symbol of Scotland, into a punny name for this shop that sells Scottish-made items, I give this trademark 4 Bees.
I encountered THISTLE DO NICELY on a recent trip to Scotland. For working THISTLE, the symbol of Scotland, into a punny name for this shop that sells Scottish-made items, I give this trademark 4 Bees.
I recently attended a U.S. Trademark Office webinar that included a discussion of the many trademark scams out there. Please be aware of the different types of trademark scams and don’t send scammers money.
#trademarks
#trademarks
November 5, 2025 at 6:43 PM
I recently attended a U.S. Trademark Office webinar that included a discussion of the many trademark scams out there. Please be aware of the different types of trademark scams and don’t send scammers money.
#trademarks
#trademarks
Next up in the #HowOldAmI series:
The founder of Skippy® brand peanut butter stole the name from Percy Crosby, creator of “Skippy” comics. Crosby won a trademark infringement suit but later lost his rights to the brand after he was committed to an asylum.
The founder of Skippy® brand peanut butter stole the name from Percy Crosby, creator of “Skippy” comics. Crosby won a trademark infringement suit but later lost his rights to the brand after he was committed to an asylum.
November 3, 2025 at 8:40 PM
Next up in the #HowOldAmI series:
The founder of Skippy® brand peanut butter stole the name from Percy Crosby, creator of “Skippy” comics. Crosby won a trademark infringement suit but later lost his rights to the brand after he was committed to an asylum.
The founder of Skippy® brand peanut butter stole the name from Percy Crosby, creator of “Skippy” comics. Crosby won a trademark infringement suit but later lost his rights to the brand after he was committed to an asylum.
In England, JCB is used as a generic name for a backhoe. The term came from J.C. Bamford Excavators Limited, the company that first marketed backhoes in England. Although JCB appears in the Oxford English Dictionary as a term for a backhoe, J.C. Bamford has managed to maintain its trademark rights.
October 24, 2025 at 3:57 PM
In England, JCB is used as a generic name for a backhoe. The term came from J.C. Bamford Excavators Limited, the company that first marketed backhoes in England. Although JCB appears in the Oxford English Dictionary as a term for a backhoe, J.C. Bamford has managed to maintain its trademark rights.
Wondering how they registered HUMMUS & PITA for a place that sells hummus and pita? They sorta didn’t. Their trademark registration gives them no exclusive right to the words THE HUMMUS & PITA CO. I give this non-trademark grouping of words 1 bee. #YourTrademarkSucks
October 22, 2025 at 4:42 PM
Wondering how they registered HUMMUS & PITA for a place that sells hummus and pita? They sorta didn’t. Their trademark registration gives them no exclusive right to the words THE HUMMUS & PITA CO. I give this non-trademark grouping of words 1 bee. #YourTrademarkSucks
Protecting intangible assets can be a full-time job. Buc-ee’s Ltd. owns this adorable beaver logo and everyone and his brother is trying to cash in by selling infringing swag.
#trademarks
#trademarks
October 7, 2025 at 12:09 PM
Protecting intangible assets can be a full-time job. Buc-ee’s Ltd. owns this adorable beaver logo and everyone and his brother is trying to cash in by selling infringing swag.
#trademarks
#trademarks
Vetements Group is trying to get a US trademark registration for VETEMENTS for clothing. It has been rejected repeatedly because you can’t register the generic word for goods & “vetements” is French for “clothing.” Vetements Group has now appealed to the U.S. Supreme Court.
#trademarks
#trademarks
October 1, 2025 at 3:22 PM
Vetements Group is trying to get a US trademark registration for VETEMENTS for clothing. It has been rejected repeatedly because you can’t register the generic word for goods & “vetements” is French for “clothing.” Vetements Group has now appealed to the U.S. Supreme Court.
#trademarks
#trademarks
Next in the #HowOldAmI series:
Does Sweetarts® qualify as a portmanteau, even though there’s only one overlapping letter?
The date in the image tells you when it was registered. Can you guess when it was first used in the U.S.?
#trademarks
Does Sweetarts® qualify as a portmanteau, even though there’s only one overlapping letter?
The date in the image tells you when it was registered. Can you guess when it was first used in the U.S.?
#trademarks
September 29, 2025 at 4:54 PM
Next in the #HowOldAmI series:
Does Sweetarts® qualify as a portmanteau, even though there’s only one overlapping letter?
The date in the image tells you when it was registered. Can you guess when it was first used in the U.S.?
#trademarks
Does Sweetarts® qualify as a portmanteau, even though there’s only one overlapping letter?
The date in the image tells you when it was registered. Can you guess when it was first used in the U.S.?
#trademarks
I’m torn about ZAPATAT for tattoo removal services. It’s very clever & memorable but descriptive which may limit the customers who seek out the owner’s other skin care products & services. For nailing the “stickiness” but maybe limiting the audience, I give this trademark 3 Bees. #YourTrademarkSucks
September 25, 2025 at 2:18 PM
I’m torn about ZAPATAT for tattoo removal services. It’s very clever & memorable but descriptive which may limit the customers who seek out the owner’s other skin care products & services. For nailing the “stickiness” but maybe limiting the audience, I give this trademark 3 Bees. #YourTrademarkSucks
I guess infringing on Disney’s registered trademark font is the thing to do these days.
#trademarks
#trademarks
September 11, 2025 at 6:30 PM
I guess infringing on Disney’s registered trademark font is the thing to do these days.
#trademarks
#trademarks
Owners of this mall kiosk are counting on you thinking “Disney” when you see their sign. All the letters in the iconic WALT DISNEY signature and in WIGGLEBUTTS (WLETS) are identical. The dot over the letter I screams dilution. I’m sure they’ll be getting a cease and desist letter soon.
#trademarks
#trademarks
September 10, 2025 at 3:28 PM
Owners of this mall kiosk are counting on you thinking “Disney” when you see their sign. All the letters in the iconic WALT DISNEY signature and in WIGGLEBUTTS (WLETS) are identical. The dot over the letter I screams dilution. I’m sure they’ll be getting a cease and desist letter soon.
#trademarks
#trademarks
The vintage and upcycled clothing market tends to attract some less than amusing trademarks. I kinda like WHAT GOES AROUND COMES AROUND for saying retro without making me gag. I give this trademark 3 Bees. #YourTrademarkSucks
September 4, 2025 at 6:02 PM
The vintage and upcycled clothing market tends to attract some less than amusing trademarks. I kinda like WHAT GOES AROUND COMES AROUND for saying retro without making me gag. I give this trademark 3 Bees. #YourTrademarkSucks