We are all rolling up our sleeves ready to make sure this is the best it can be for health. More to do, but a great step in the right direction.

There's lots of positivity around, and it's good to see retailers behind this. The responsible ones will act. There's also exciting potential to build more evidence on what works through implementation: vital to ensure that Government can move to mandate measures if progress is slow or patchy. 6/

Finally, while this policy appears to cover a good portion of the food industry, we can't forget the Out of Home sector, where an increasing proportion of our consumption comes from. Levelling that playing field will be critical. 5/

Then there's the detail- home of the proverbial devil. Defining the targets (already done by the fab team at @nestauk.bsky.social), baseline, reporting structures, exemptions (please, no). This requires health experts in the room, mainly waving the aforementioned work around. 4/

However, and there is always a however with this stuff, the implementation will be critical. We've all been around long enough to see that the course of obesity policy never did run smooth. Delays, weakening, u-turns. Lack of accountability. All to watch out for as the rubber hits the road 3/

This is undoubtedly great news- mainly because it demonstrates proper recognition of the role the food environment plays in our health and the need for Government action. 2/