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Beauty Packaging
@beautypackaging.bsky.social
11 followers 21 following 76 posts
Covering packaging and beauty trends, published for executives involved in the personal care, cosmetic and fragrance industry.💄 #BeautyPack
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Irina Mazur explains how AI is reimagining the makeup discovery journey. Advanced technologies are engaging beauty consumers, brands, and retailers who crave new experiences. Read more below.
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#exclusive #BeautyAI #ExpertsOpinion
How AI is Reimagining the Makeup Discovery Journey
Advanced technologies are engaging beauty consumers, brands, and retailers who crave new experiences.
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August 5, 2025 at 3:18 PM
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Selena Gomez’s Rare Beauty is preparing to launch its first Eau de Parfum. Rare comes in a luxe and ergonomic bottle for people with dexterity issues. Also, the brand is launching 4 Fragrance Layering Balms.
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#RareBeauty #SelenaGomez #FragranceNews
Selena Gomez to Launch Rare Beauty’s First Parfum
The Rare Eau de Parfum will be available in two sizes, and the launch includes 4 fragrance layering balms.
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July 29, 2025 at 8:30 PM
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ICYMI: K-beauty brand Beauty of Joseon debuted in Sephora with an exclusive new Day Dew Sunscreen with SPF 50.
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#BeautyofJoseon #SPF #sephora #ICYMI
Beauty of Joseon Debuts at Sephora
The brand also introduces a new Day Dew Sunscreen with SPF 50, and Peggy Gou approves it in a new campaign.
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July 24, 2025 at 1:24 PM
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Sky Organics launched a radiant new facial skincare collection that comes in recyclable bottles and cartons. The brand also partnered with Pact Collective for specialized recycling solutions. 
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#beautypackaging #sustainable #SkyOrganics
Sky Organics Launches Skincare Line in Recyclable Packaging
This new organic skincare comes in recyclable bottles and cartons, plus the brand partnered with the Pact Collective for specialized recycling solutions.
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July 18, 2025 at 3:39 PM
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Wild, the personal care brand known for its refillable packaging, has a new Paddington Bear deodorant case. The limited edition design is decorated with England's beloved bear.
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#Unilever #refillable #beautypackaging
Wild's New Refillable Deo Case Features Paddington Bear
Wild's new Paddington Bear deodorant case is refillable—and launches today. It comes with an Orange Marmalade scented deo refill.
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July 15, 2025 at 3:09 PM
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Time Magazine announced its 100 Most Influential Companies, and L’Oreal Groupe and P&G were among the Titan list. Debut was included as an Innovator, and e.l.f. Beauty was ranked as a Disruptor.
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#TIME100 #LOreal #beautyindustry
L’Oreal Ranks Among Time’s Most Influential Companies of 2025
L’Oreal and P&G are on Time’s Titan list, Debut is a Time Innovator, and e.l.f. Beauty is listed as a Disruptor.
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July 11, 2025 at 1:31 PM
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Hairstory has launched a colorful new look and a 'Better Bottle' that's easily refillable. It's a PCR bottle with a pump designed for thicker creams. It also features a wide mouth for easy refilling.
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#refillable #beautypackaging #sustainability #haircare
Hairstory Debuts Refillable Bottle & New Colorful Look
The new ‘Better Bottle’ cuts plastic waste and features an inner funnel to get out every last drop.
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July 9, 2025 at 1:38 PM
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Deb Adams explains how to gain a competitive advantage through sustainable packaging in today's beauty landscape.

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#beautypackaging #exclusive #sustainability
How to Gain a Competitive Advantage via Sustainable Packaging
Packaging can evolve from a passive container to an active communication tool that builds loyalty, educates customers, and reinforces a brand’s values.
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July 7, 2025 at 2:23 PM
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L'Oreal will acquire Color Wow haircare. Joining L'Oreal's Professional Products division, this will give the Groupe an increased foothold in haircare and styling categories.
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#LOreal #haircare #acquisition
L’Oréal to Acquire Color Wow Haircare
This strengthens L’Oréal’s Professional products portfolio, with a proven track record of success and strong potential for global growth.
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July 1, 2025 at 11:41 AM
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L’Oréal Groupe is accepting applications for its newly launched Sustainable Innovation Accelerator. It addresses the solution gaps in the industry and accelerates L’Oréal’s sustainability ambitions.
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#LOreal #beautyindustry #sustainability
L’Oreal Groupe Opens Applications for Sustainable Innovation Accelerator
This new program is designed to address the critical solution gaps within the industry and accelerate the delivery of L’Oréal’s sustainability ambitions.
www.beautypackaging.com
June 26, 2025 at 1:50 PM
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OneSkin has introduced the new OS-01 Lip SPF in a travel-friendly squeeze tube and a metal applicator tip. The formula and tip address the present and future signs of aging.
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#OneSkin #LipCare #beautynews
OneSkin Debuts OS-01 Lip SPF with a Metal Tip
This peptide lip product comes in a travel-friendly tube with a metal tip to de-puff and calm inflammation.
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June 19, 2025 at 11:52 AM
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The beauty industry mourns the loss of icon Leonard A. Lauder, who passed away at the age of 92, surrounded by his family.
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#ELC #beautyindustry #RIP
Industry Legend Leonard A. Lauder Passes Away
Estee Lauder Companies’ longstanding chairman passed away at the age of 92, surrounded by his family.
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June 18, 2025 at 12:43 PM
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As global e-commerce beauty grows, gift boxes and paper-based cartons convey a sustainability stance, and advanced decorating techniques can help brands stand out. Read our new feature on the appeal of secondary packaging.
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#beautypack #feature #cartons
Secondary Packaging, with Primary Appeal
As global e-commerce beauty grows, gift boxes and paper-based cartons convey a sustainability stance, while advanced decorating techniques can help distinguish individual brands. Plus, an update on ta...
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June 17, 2025 at 1:54 PM
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Check out what suppliers have in store for airless bottles, tubes, and jars, as they rise in popularity. We talked to PKG Group, Nest Filler, Lumson, Wista.DTS, and more, to find out what's new in airless.
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#beautypackaging #feature #airless #beautyindustry
Why Airless Is Growing in Popularity
Airless packaging gives delicate formulas the protection they need for peak performance with very little product waste. Products that promise skin benefits are no longer limited to the skincare segmen...
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June 16, 2025 at 3:38 PM
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Coinciding with World Refill Day, L'Oréal launched its first global multi-brand, multicategory, multi-channel campaign. It encourages consumers to embrace refills and contribute to a more sustainable future. 
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#JoinTheRefillMovement #LOreal #Refills
L’Oreal Debuts Refill Movement—Sparking Participation
Ahead of World Refill Day, L’Oreal is offering sustainable refill bags of its top products and brands across categories.
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June 13, 2025 at 12:26 PM
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Cecilia Gates, Founder and Chief Creative Officer of the Gates Agency, explains how TikTok has changed the game for beauty marketing. Don't miss it!
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#beautypack #exclusive #TikTok #beautyindustry
How TikTok Has Changed the Game for Beauty Marketing
It’s a new era of co-creation, where community feedback can reshape product lines—and rewrite the rules of packaging. Written by Cecilia Gates, Founder and Chief Creative Officer of the Gates Agency. ...
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June 12, 2025 at 1:36 PM
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Don't miss our latest feature on tubes. We talked with Albéa, SR Packaging, The Penthouse Group, UDN, and other suppliers about their latest tube innovations.
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#beautypackaging #beautyindustry #tubes #feature
Why Tubes Have Become a Go-To Choice
Tube packaging offers convenience, specialized dispensing, lightweight designs and eco-friendly features. Here are the latest supplier innovations, plus the trending tube designs most popular among be...
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June 11, 2025 at 12:57 PM
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Check out our latest issue with features on the rise of tubes, airless packaging, and TikTok, as well as a recap of Cosmoprof/Cosmopack.
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#beautypackaging #tubes #airless #TikTok #features
June 9, 2025 at 5:26 PM
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The Fragrance Foundation announced its 2025 Award Winners in categories such as Fragrance of the Year and Packaging of the Year. Winning brands include Tom Ford, Marc Jacobs, Rabanne, Kilian Paris, and more.
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#fragrances #beautypackaging #TFF #awards
The Fragrance Foundation Announces 2025 Award Winners
Award-winning brands include Kilian Paris, Kayali, Tom Ford, Rabanne, Ralph Lauren, and more.
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June 6, 2025 at 1:50 PM
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Huda Kattan, Founder and Co-CEO of Huda Beauty, has officially bought back her equity, regaining full control of the brand. This follows the eight-year partnership with TSG Consumer Partners.
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#beautynews #beautyindustry #HudaBeauty
Huda Kattan Reclaims Full Ownership of Huda Beauty
Huda Beauty is now a fully independent company, becoming one of the rare founder-owned brands in the beauty space.
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June 4, 2025 at 1:21 PM
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NIQ research shows changes in beauty retail must happen quickly if brick & mortar is to be saved. Anna Mayo, Vice President Beauty Vertical of NIQ, shares more below.
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#beautyindustry #beautynews #NIQ
Social Commerce Steers a Rapid Revolution in Beauty
NIQ research shows changes in beauty retail must happen quickly, if brick & mortar is to be saved.
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June 3, 2025 at 6:32 PM
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After due consideration, Hayley Bieber has sold Rhode Beauty to e.l.f.The deal is worth $100 billion, and Bieber will remain as chief creative officer and head of innovation of the brand she founded.
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#rhode #e.l.f. #beautysale #beautynews
Hailey Bieber Sells rhode to e.l.f. in a $1 Billion Deal
Bieber sells rhode to e.l.f.—but stays on as chief creative officer and head of innovation—remaining closely connected to brand she founded.
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May 29, 2025 at 12:15 PM
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Cécred and the BeyGOOD Foundation launched the 2nd Cécred x BeyGOOD Fund. With a $500,000 commitment, the Fund will focus on providing capital & business development to salons & scholarships to cosmetology students.
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#beautyindustry #haircare #Cecred #Beyonce
Cécred Relaunches its BeyGOOD Foundation to Empower the Beauty Industry
The Fund commits $500,000 to support emerging stylists and beauty entrepreneurs through educational scholarships, business grants, and training.
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May 27, 2025 at 1:53 PM
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In her latest exclusive, Circana Beauty Industry Analyst, Jennifer Famiano, answers the question "Is the 'Clean' Beauty movement waning?" Check out what she has to say below.
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#beautyindustry #CleanBeauty #Exclusive
Is the ‘Clean’ Beauty Movement Waning?
Confusion and ambiguity may be leading consumers toward products backed by more clinical expertise.
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May 22, 2025 at 6:03 PM
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Sustainable packaging is a hot topic that's here to stay. See what new options suppliers are offering in our latest feature article.
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#beautypackaing #feature #sustainability
Sustainable Packaging That’s Driving Beauty Buyers
Finding the right partners brings sustainable solutions to life.
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May 21, 2025 at 1:32 PM