Web3 Explorer at Vayner3
“Earn with your mind, not your time” - Naval
Can memes be skeemes?
Can memes be skeemes?
The social media era has show consumers gravitate to more authentic connections and brands
We’ve seen this with the rise of influencer marketing
Loyalty programs shouldn’t focus on rewards but act as the relationship layer between users and the brand
The social media era has show consumers gravitate to more authentic connections and brands
We’ve seen this with the rise of influencer marketing
Loyalty programs shouldn’t focus on rewards but act as the relationship layer between users and the brand
But today only 20% of total rewards points get redeemed
Why is this an issue?
Loyalty programs are becoming less effective and more costly to run for companies
But today only 20% of total rewards points get redeemed
Why is this an issue?
Loyalty programs are becoming less effective and more costly to run for companies
Do loyalty programs actually build customer loyalty?
Loyalty programs started as a system intended to enhance loyalty by giving incentives to valuable customers
Do loyalty programs actually build customer loyalty?
Loyalty programs started as a system intended to enhance loyalty by giving incentives to valuable customers
Opposite, Chipotle increased it’s loyalty rewards members by 20% in 2022
Why?
Although they decreased monetary benefits (cash back/discounts) they enhanced their rewards by including more a personalized experience
Opposite, Chipotle increased it’s loyalty rewards members by 20% in 2022
Why?
Although they decreased monetary benefits (cash back/discounts) they enhanced their rewards by including more a personalized experience