Shoppers also face more ‘shrinkflation’ as manufacturers ‘try to offset rising production costs’ Exchanging Easter eggs and tucking into a roast dinner are among the highlights of the spring holiday but Britons face paying more for this year’s celebrations after a sharp rise in the price of essentials such as chocolate, lamb and hot cross buns. A leg of lamb joint now costs on average £13.94 a kilo in in supermarkets, which is 10%, or £1.31, more than last year, according to the price analysts Assosia. Over two years, the jump is nearly 27%, or approaching £3 more a kilo, based on the pre-promotion price across Tesco, Sainsbury’s, Asda and Morrisons. Continue reading...