Bart Caylor
bartcaylor.bsky.social
Bart Caylor
@bartcaylor.bsky.social
𝗔𝗜 won’t replace your voice—unless you let it.
Learn how to use AI to 𝘦𝘯𝘩𝘢𝘯𝘤𝘦 𝗮𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰𝗶𝘁𝘆 in higher ed marketing, not erase it.

#AIandAuthenticity #HigherEdMarketing #MissionFit
AI and Authenticity: How Colleges Can Use Technology Without Losing Their Voice
Learn how AI and authenticity can coexist in higher ed marketing—without compromising your mission or message.
www.caylor-solutions.com
November 10, 2025 at 7:19 PM
Personalized 𝗿𝗲𝗰𝗿𝘂𝗶𝘁𝗺𝗲𝗻𝘁 is no longer optional—it’s what students expect.

The good news? 𝗔𝗜 makes it possible for small colleges to deliver personalized outreach without overwhelming their teams.

#HigherEd #EnrollmentMarketing #PersonalizedRecruitment
Small College, Big Impact: Leveraging AI for Personalized Recruitment
Learn how small colleges can use AI for personalized recruitment—delivering student-centered experiences at scale.
www.caylor-solutions.com
November 10, 2025 at 3:29 PM
In faith-based higher ed, branding is more than a logo.
It’s a reflection of your 𝗺𝗶𝘀𝘀𝗶𝗼𝗻—and a promise to your students.

Glean practical steps, research insights, and a values-first approach to 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗯𝗿𝗮𝗻𝗱 𝘁𝗿𝘂𝘀𝘁 in a skeptical market.

#HigherEdMarketing #MissionFit
Faith‑Based College Branding: Building Trust in a Skeptical Market
Faith‑based college branding that inspires trust through mission clarity, transparency and values‑driven visual identity.
www.caylor-solutions.com
November 10, 2025 at 12:01 PM
Small budget ≠ small impact. 💡

Emmaus University’s Tom Kook shares 5 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗿𝗲𝗰𝗿𝘂𝗶𝘁𝗺𝗲𝗻𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 any college can use.

#HigherEd #EnrollmentMarketing #RecruitmentIdeas
Creative Recruitment Ideas for Colleges: How Emmaus University Makes Big Moves on a Small Budget
Discover creative recruitment ideas for colleges from Emmaus University’s small-budget, high-impact enrollment strategies.
www.caylor-solutions.com
November 7, 2025 at 3:00 PM
From identity crisis to AI-powered strategy 💡

See how one university used personas, faith, and leadership to power a 𝗯𝗼𝗹𝗱 𝗵𝗶𝗴𝗵𝗲𝗿 𝗲𝗱 𝘁𝘂𝗿𝗻𝗮𝗿𝗼𝘂𝗻𝗱 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆.
The Higher Ed Turnaround Strategy Behind Friends University’s Comeback
Discover how Friends University used AI, personas, and values-driven leadership in a higher ed turnaround strategy that reignited mission and enrollment.
www.caylor-solutions.com
November 6, 2025 at 8:32 PM
New 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽? New programs? Big initiatives?

🎯 𝗖𝗵𝗮𝗻𝗴𝗲 in higher ed is constant — and 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 𝗺𝘂𝘀𝘁 𝗹𝗲𝗮𝗱 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗶𝘁.

Learn how Dr. John Chopka builds 𝘁𝗿𝘂𝘀𝘁 & 𝘃𝗶𝘀𝗶𝗼𝗻 from the inside out.

#HigherEdMarketing
Trust, Vision, Change: Mastering Higher Ed Change Management
Explore higher ed change management strategies from Dr. John Chopka that drive trust, collaboration, and vision through institutional transitions.
www.caylor-solutions.com
November 6, 2025 at 5:55 PM
Small budget ≠ small impact. 💡

Emmaus University’s Tom Kook shares 5 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗿𝗲𝗰𝗿𝘂𝗶𝘁𝗺𝗲𝗻𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 any college can use.

#HigherEd #EnrollmentMarketing #RecruitmentIdeas
Creative Recruitment Ideas for Colleges: How Emmaus University Makes Big Moves on a Small Budget
Discover creative recruitment ideas for colleges from Emmaus University’s small-budget, high-impact enrollment strategies.
www.caylor-solutions.com
November 6, 2025 at 2:00 PM
𝗔𝗜 won’t replace your voice—unless you let it.
Learn how to use AI to 𝘦𝘯𝘩𝘢𝘯𝘤𝘦 𝗮𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰𝗶𝘁𝘆 in higher ed marketing, not erase it.

#AIandAuthenticity #HigherEdMarketing #MissionFit
AI and Authenticity: How Colleges Can Use Technology Without Losing Their Voice
Learn how AI and authenticity can coexist in higher ed marketing—without compromising your mission or message.
www.caylor-solutions.com
November 4, 2025 at 3:52 PM
For small college marketers, AI can feel like too much, too fast. The solution? Build a 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝘃𝗲 𝗔𝗜 𝗽𝗹𝗮𝘆𝗯𝗼𝗼𝗸.

Clarity, confidence, and consistent results—all while staying true to your mission. Learn how to create yours.

#HigherEdMarketing #MarketingTeam #AIGuide
How to Create a Generative AI Playbook for Small College Marketing Teams
Build smarter campaigns with this generative AI playbook for small college marketing—tools, workflows, and staff training that actually work.
www.caylor-solutions.com
November 3, 2025 at 9:32 PM
What's the 𝘳𝘦𝘢𝘭 𝗥𝗢𝗜 𝗼𝗳 𝗔𝗜 in #HigherEdMarketing ?

✅ Time saved
✅ Campaigns optimized
✅ Burnout reduced

Here's how smart teams are using AI to do more—with less.

#AItools #EnrollmentMarketing #MarketingROI
The Hidden ROI of AI in Higher Ed Marketing Campaigns
Explore the real ROI of AI in higher ed marketing—from faster content to better targeting and smarter budget use.
www.caylor-solutions.com
November 3, 2025 at 6:00 PM
𝗔𝗜 won’t replace your voice—unless you let it.
Learn how to use AI to 𝘦𝘯𝘩𝘢𝘯𝘤𝘦 𝗮𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰𝗶𝘁𝘆 in higher ed marketing, not erase it.

#AIandAuthenticity #HigherEdMarketing #MissionFit
AI and Authenticity: How Colleges Can Use Technology Without Losing Their Voice
Learn how AI and authenticity can coexist in higher ed marketing—without compromising your mission or message.
www.caylor-solutions.com
November 3, 2025 at 12:01 PM
New 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽? New programs? Big initiatives?

🎯 𝗖𝗵𝗮𝗻𝗴𝗲 in higher ed is constant — and 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 𝗺𝘂𝘀𝘁 𝗹𝗲𝗮𝗱 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗶𝘁.

Learn how Dr. John Chopka builds 𝘁𝗿𝘂𝘀𝘁 & 𝘃𝗶𝘀𝗶𝗼𝗻 from the inside out.

#HigherEdMarketing
Trust, Vision, Change: Mastering Higher Ed Change Management
Explore higher ed change management strategies from Dr. John Chopka that drive trust, collaboration, and vision through institutional transitions.
www.caylor-solutions.com
October 31, 2025 at 3:56 PM
Unifying 19 campuses?

Ivy Tech Community College's Dr. Kathie Fleck shares how research, trust & innovation power their 𝗺𝘂𝗹𝘁𝗶-𝗰𝗮𝗺𝗽𝘂𝘀 𝗯𝗿𝗮𝗻𝗱 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆.

#HigherEdMarketing #BrandStrategy
How Ivy Tech Built a Multi-Campus Brand Strategy That Works
Learn how Ivy Tech uses a multi-campus brand strategy to align 19 campuses with trust, research, and innovation.
www.caylor-solutions.com
October 30, 2025 at 9:47 PM
New pod drop 🎧

What Gen Z 𝘳𝘦𝘢𝘭𝘭𝘺 thinks about AI — and how higher ed should catch up.

Conor & Finn Grennan talk fluency over fear.

#AI #HigherEd #DigitalNatives #ChatGPT #Education
Digital Natives and AI: What Higher Ed Can Learn from Gen Z
How can higher ed engage digital natives and cultivate AI fluency at the same time? Conor and Finn Grennan share insights for the next generation of learners.
www.caylor-solutions.com
October 30, 2025 at 6:15 PM
New 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽? New programs? Big initiatives?

🎯 𝗖𝗵𝗮𝗻𝗴𝗲 in higher ed is constant — and 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 𝗺𝘂𝘀𝘁 𝗹𝗲𝗮𝗱 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗶𝘁.

Learn how Dr. John Chopka builds 𝘁𝗿𝘂𝘀𝘁 & 𝘃𝗶𝘀𝗶𝗼𝗻 from the inside out.

#HigherEdMarketing
Trust, Vision, Change: Mastering Higher Ed Change Management
Explore higher ed change management strategies from Dr. John Chopka that drive trust, collaboration, and vision through institutional transitions.
www.caylor-solutions.com
October 30, 2025 at 2:00 PM
The best enrollment growth doesn’t come from bigger numbers. It comes from better alignment.

Learn how to implement a 𝘮𝘪𝘴𝘴𝘪𝘰𝘯-𝘧𝘪𝘵 𝘦𝘯𝘳𝘰𝘭𝘭𝘮𝘦𝘯𝘵 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘺 step by step.

#HigherEd #MissionFit #Enrollment
Mission-Fit Enrollment Strategy: A Step-by-Step Guide
Learn how to implement a mission-fit enrollment strategy with clear steps to attract, engage, and enroll the right students.
www.caylor-solutions.com
October 28, 2025 at 12:47 AM
Your faith 𝘪𝘴 your strategy.

This post explores how Christian colleges can use faith-based enrollment marketing to attract mission-fit students.

#HigherEdMarketing #FaithBased #EnrollmentStrategy
Faith-Based Enrollment Marketing: Strategies That Reflect Your Mission
Discover faith-based enrollment marketing strategies that align with your mission and attract students who thrive in your Christian college environment.
www.caylor-solutions.com
October 27, 2025 at 6:17 PM
What's the 𝘳𝘦𝘢𝘭 𝗥𝗢𝗜 𝗼𝗳 𝗔𝗜 in #HigherEdMarketing ?

✅ Time saved
✅ Campaigns optimized
✅ Burnout reduced

Here's how smart teams are using AI to do more—with less.

#AItools #EnrollmentMarketing #MarketingROI
The Hidden ROI of AI in Higher Ed Marketing Campaigns
Explore the real ROI of AI in higher ed marketing—from faster content to better targeting and smarter budget use.
www.caylor-solutions.com
October 27, 2025 at 12:00 PM
New pod drop 🎧

What Gen Z 𝘳𝘦𝘢𝘭𝘭𝘺 thinks about AI — and how higher ed should catch up.

Conor & Finn Grennan talk fluency over fear.

#AI #HigherEd #DigitalNatives #ChatGPT #Education
Digital Natives and AI: What Higher Ed Can Learn from Gen Z
How can higher ed engage digital natives and cultivate AI fluency at the same time? Conor and Finn Grennan share insights for the next generation of learners.
www.caylor-solutions.com
October 24, 2025 at 2:00 PM
A website isn’t a brochure — it’s your 𝗲𝗻𝗿𝗼𝗹𝗹𝗺𝗲𝗻𝘁 𝗲𝗻𝗴𝗶𝗻𝗲.

🎙️USC Upstate turned a stalled site into a 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗽𝗼𝘄𝗲𝗿𝗵𝗼𝘂𝘀𝗲.

#HigherEdMarketing #WebDesign #StudentRecruitment
The Strategic Higher Ed Website: Your Enrollment Engine
Learn how USC Upstate used their strategic higher ed website to boost enrollment and drive stronger brand engagement.
www.caylor-solutions.com
October 23, 2025 at 10:35 PM
Bethany College faced a $5M deficit.

Dr. Jamie Caridi used 𝗲𝗻𝗿𝗼𝗹𝗹𝗺𝗲𝗻𝘁 𝗮𝘀 𝗮 𝘁𝘂𝗿𝗻𝗮𝗿𝗼𝘂𝗻𝗱 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆—not a lifeline.

🔄 Read how mission + strategy created momentum.

#HigherEd #EnrollmentCrisis #TurnaroundStrategy
Enrollment as a Turnaround Strategy: Leading a Proactive Recovery in Higher Ed
How Bethany College used enrollment as a turnaround strategy to overcome a $5M crisis—shifting from crisis management to mission-driven growth.
www.caylor-solutions.com
October 23, 2025 at 6:32 PM
New pod drop 🎧

What Gen Z 𝘳𝘦𝘢𝘭𝘭𝘺 thinks about AI — and how higher ed should catch up.

Conor & Finn Grennan talk fluency over fear.

#AI #HigherEd #DigitalNatives #ChatGPT #Education
Digital Natives and AI: What Higher Ed Can Learn from Gen Z
How can higher ed engage digital natives and cultivate AI fluency at the same time? Conor and Finn Grennan share insights for the next generation of learners.
www.caylor-solutions.com
October 23, 2025 at 2:00 PM
Your faith 𝘪𝘴 your strategy.

This post explores how Christian colleges can use faith-based enrollment marketing to attract mission-fit students.

#HigherEdMarketing #FaithBased #EnrollmentStrategy
Faith-Based Enrollment Marketing: Strategies That Reflect Your Mission
Discover faith-based enrollment marketing strategies that align with your mission and attract students who thrive in your Christian college environment.
www.caylor-solutions.com
October 21, 2025 at 2:46 PM
Personalized 𝗿𝗲𝗰𝗿𝘂𝗶𝘁𝗺𝗲𝗻𝘁 is no longer optional—it’s what students expect.

The good news? 𝗔𝗜 makes it possible for small colleges to deliver personalized outreach without overwhelming their teams.

#HigherEd #EnrollmentMarketing #PersonalizedRecruitment
Small College, Big Impact: Leveraging AI for Personalized Recruitment
Learn how small colleges can use AI for personalized recruitment—delivering student-centered experiences at scale.
www.caylor-solutions.com
October 20, 2025 at 5:52 PM
What makes a higher ed marketing team “future-ready”?

This post explores the skills and mindsets that matter most now—AI, agility, cultural fluency, and mission-driven strategy.

#HigherEdMarketing #FutureReady #TeamTraining #AIinHigherEd
Future-Ready Marketing Skills Your Higher Ed Team Needs to Cultivate Now
Build your marketing team with these future-ready marketing skills they need to stay effective amid AI, enrollment decline, and student diversity.
www.caylor-solutions.com
October 20, 2025 at 2:33 PM