There are only four ways to sell food. There is a priority of how effective each of these is outlined in Overcome AD-versity. If you ever wondered how to effectively advertise food. Chapter Three explains the options.

www.amazon.ca/Overcome-AD-...

Overcome AD-versity: How to Put Persuasion Power in Advertising is available at leading bookstores. In Canada, ask for it at Indigo. In the US, ask for it at Barnes & Noble. Amazon offers it in many countries for dollars or euros.

www.indigo.ca/en-ca/overco...

The product (Subway's launch of breakfast sandwiches) benefit had physical, psychological and social expressions woven into it. The commercial also included semiotics that helped guide the story line. Read my book if understanding these kinds of dynamics motivates you. www.amazon.ca/Overcome-AD-...

This lecture included dissecting one of my Subway commercials to show the various levels of communication and persuasion woven into the ad. Issues like the elements needed to establish credibility; how to identify the right motivating benefits in a product and getting the most persuasive power. 2/3

Barry was a guest lecturer, providing an in-depth outline to graduate business students on how advertising ideas create real incremental value for businesses. The Masters degree candidates (MBA and Master of Marketing) at @yorkuphil.bsky.social were very involved in discussing these topics. 1/3

Watching retailers do their own commercials on TV often makes me cringe. Particularly car retailers. They start their commercials by yelling and keep it up.

Their theory may be that all their energy makes the viewer think that something exciting is going on. But is just yelling enough?

When a smart woodcutter has to cut a tree down in 5 minutes, the first 3 minutes is spent sharpening his axe. The sharpest understanding of why buyers want your brand cuts through with a more powerful message. Understand the brand’s context & the buyer’s motivations!

Our publisher @BusinessExpertpress makes OvercomeAD_versity available for direct sale, it also has many other books by leading practitioners in many business disciplines.

www.businessexpertpress.com/books/overco...

Marketing & ad students learn from academics knowledgeable about theory. “In theory, there's little difference between theory & practice; but there is” @OvercomeAD_veristy by an ad pro w/ theoretical knowledge & years of experience is perfect for any course on marketing.

Many libraries have included @OvercomeAD_veristy in their collections. Ask your library if they have it and if they can get it. The book is available from Amazon, Barnes & Noble, Indigo, Business Expert Press. Ask for it at your local bookstore. Most will order it if it is not in stock already.

An easy way to buy Overcome AD-versity is to order it from Amazon in your country. It is available in the physical or digital format. Your choice. Search for Barry Milavsky or Overcome AD-versity and look for the blue cover with the iceberg on it.

www.amazon.ca/Overcome-AD-...

OvercomeAD-versity explains how successful advertising can be developed by reviewing the practical process & including the psychological cues that help improve the ad performance.

www.overcomead-versity.com/news/mdkuhkc...

Our new website provides information about #OvercomeAdversity, reviews, & information. We also have articles about the book’s material & news reports & a forum to ask the author questions you might have. Come join us.

www.overcomead-versity.com