Barrie Evans
@barrieevans.bsky.social
Local business marketing specialist
Helping service based businesses improve visibility and enquiries
Google Business Profile, local websites, and structured local SEO
Sharing clear, practical tips from real client work
Helping service based businesses improve visibility and enquiries
Google Business Profile, local websites, and structured local SEO
Sharing clear, practical tips from real client work
When descriptions are vague, both users and search engines struggle to understand the business.
February 2, 2026 at 10:00 AM
When descriptions are vague, both users and search engines struggle to understand the business.
A clear description supports your category and service signals rather than replacing them.
January 29, 2026 at 10:00 AM
A clear description supports your category and service signals rather than replacing them.
Simple language often works better than marketing phrases when explaining local services.
January 26, 2026 at 10:00 AM
Simple language often works better than marketing phrases when explaining local services.
A business description should clearly explain what you do, who you help, and where you operate.
January 19, 2026 at 10:00 AM
A business description should clearly explain what you do, who you help, and where you operate.
A long service list doesn’t always help. Services that don’t reflect real searches can add confusion.
January 1, 2026 at 10:00 AM
A long service list doesn’t always help. Services that don’t reflect real searches can add confusion.
Category selection affects which search terms your business is shown for, even if everything else stays the same.
December 29, 2025 at 10:00 AM
Category selection affects which search terms your business is shown for, even if everything else stays the same.
Changing categories frequently can reset signals. It’s often better to choose carefully and leave them stable.
December 25, 2025 at 10:00 AM
Changing categories frequently can reset signals. It’s often better to choose carefully and leave them stable.
Adding too many categories can blur relevance. Clear focus usually works better than trying to cover everything.
December 22, 2025 at 10:00 AM
Adding too many categories can blur relevance. Clear focus usually works better than trying to cover everything.
Choosing a primary category that reflects your core service helps Google understand when your business should appear, especially in map results.
December 21, 2025 at 2:28 AM
Choosing a primary category that reflects your core service helps Google understand when your business should appear, especially in map results.
Many local businesses focus on posting updates, but category choice often has a bigger impact on how a Google Business Profile is matched to searches.
December 21, 2025 at 1:51 AM
Many local businesses focus on posting updates, but category choice often has a bigger impact on how a Google Business Profile is matched to searches.