Fil - DTC Email Expert
@ballinfil.bsky.social
DTC marketing tips from the trenches: lessons from launching an email agency & 2 brands. P&G Alum.
Some emails we made for our in-house boba tea kit brand, Pearly.
Try to guess what % of the photography is AI generated.
Try to guess what % of the photography is AI generated.
May 1, 2025 at 12:47 PM
Some emails we made for our in-house boba tea kit brand, Pearly.
Try to guess what % of the photography is AI generated.
Try to guess what % of the photography is AI generated.
The brightest people I know barely cite data and explain most things with logic & reasoning.
The scammiest people I know cite data often and explain most things with "facts".
The scammiest people I know cite data often and explain most things with "facts".
April 18, 2025 at 7:57 PM
The brightest people I know barely cite data and explain most things with logic & reasoning.
The scammiest people I know cite data often and explain most things with "facts".
The scammiest people I know cite data often and explain most things with "facts".
Dream client.
Such a great product, great brand, but their email team is still mailing it in with AI copy 🙃
Such a great product, great brand, but their email team is still mailing it in with AI copy 🙃
April 18, 2025 at 3:44 PM
Dream client.
Such a great product, great brand, but their email team is still mailing it in with AI copy 🙃
Such a great product, great brand, but their email team is still mailing it in with AI copy 🙃
Don't sleep on this flow:
ChatGPT generate logo/design/texture -> AI Vectorizer
ChatGPT generate logo/design/texture -> AI Vectorizer
April 17, 2025 at 7:14 PM
Don't sleep on this flow:
ChatGPT generate logo/design/texture -> AI Vectorizer
ChatGPT generate logo/design/texture -> AI Vectorizer
Dark patterns in ecom:
Klaviyo defaulting SMS upgrade to auto every time you go to upgrade your plan, even if it was previously on manual.
Less of this @klaviyo 🙏🏼 Your billing is already confusing enough for brands
Klaviyo defaulting SMS upgrade to auto every time you go to upgrade your plan, even if it was previously on manual.
Less of this @klaviyo 🙏🏼 Your billing is already confusing enough for brands
April 17, 2025 at 5:48 PM
Dark patterns in ecom:
Klaviyo defaulting SMS upgrade to auto every time you go to upgrade your plan, even if it was previously on manual.
Less of this @klaviyo 🙏🏼 Your billing is already confusing enough for brands
Klaviyo defaulting SMS upgrade to auto every time you go to upgrade your plan, even if it was previously on manual.
Less of this @klaviyo 🙏🏼 Your billing is already confusing enough for brands
Finally got around to sharing some of the awesome work we've done over the years on Instagram.
Go check it out and give us a follow @ bedfordmarketing!
Next up: case studies!
Go check it out and give us a follow @ bedfordmarketing!
Next up: case studies!
April 17, 2025 at 12:43 PM
Finally got around to sharing some of the awesome work we've done over the years on Instagram.
Go check it out and give us a follow @ bedfordmarketing!
Next up: case studies!
Go check it out and give us a follow @ bedfordmarketing!
Next up: case studies!
The people on x who dismiss MBAs and business degrees are usually the same ones that don't value the importance of moat, product, properly tracked finances, etc.
April 16, 2025 at 11:10 PM
The people on x who dismiss MBAs and business degrees are usually the same ones that don't value the importance of moat, product, properly tracked finances, etc.
If you source your product in China and sell in non-US markets, now is the time to negotiate with your suppliers.
US brands are pausing orders/production and your suppliers are likely hungry for volume.
You might be surprised but what they can offer.
US brands are pausing orders/production and your suppliers are likely hungry for volume.
You might be surprised but what they can offer.
April 16, 2025 at 9:30 PM
If you source your product in China and sell in non-US markets, now is the time to negotiate with your suppliers.
US brands are pausing orders/production and your suppliers are likely hungry for volume.
You might be surprised but what they can offer.
US brands are pausing orders/production and your suppliers are likely hungry for volume.
You might be surprised but what they can offer.
TBT to the early days of Pearly 🥲
April 16, 2025 at 7:59 PM
TBT to the early days of Pearly 🥲
Trump's advisor on tariffs
April 16, 2025 at 3:16 PM
Trump's advisor on tariffs
Met the popup 🐐 @iamshaanarora last night in NYC.
If I owned a popup company I'd be sweating right now. These Alia guys are built different.
If I owned a popup company I'd be sweating right now. These Alia guys are built different.
April 15, 2025 at 3:41 PM
Met the popup 🐐 @iamshaanarora last night in NYC.
If I owned a popup company I'd be sweating right now. These Alia guys are built different.
If I owned a popup company I'd be sweating right now. These Alia guys are built different.
Hiring in 2025 be like 😵
April 15, 2025 at 12:41 PM
Hiring in 2025 be like 😵
Stop hiding critical information in your announcement bar.
Nobody reads it.
If your free shipping threshold callout only shows up once in the announcement bar, I can guarantee 70% of your shoppers have no clue there's a free shipping incentive.
Nobody reads it.
If your free shipping threshold callout only shows up once in the announcement bar, I can guarantee 70% of your shoppers have no clue there's a free shipping incentive.
April 14, 2025 at 5:58 PM
Stop hiding critical information in your announcement bar.
Nobody reads it.
If your free shipping threshold callout only shows up once in the announcement bar, I can guarantee 70% of your shoppers have no clue there's a free shipping incentive.
Nobody reads it.
If your free shipping threshold callout only shows up once in the announcement bar, I can guarantee 70% of your shoppers have no clue there's a free shipping incentive.
Fellas if you're working on a new brand and are struggling to come up with packaging inspo, go walk around Sephora for 15 minutes. Skincare brands are always 2 years ahead of everyone else.
Trust me.
Trust me.
April 14, 2025 at 3:46 PM
Fellas if you're working on a new brand and are struggling to come up with packaging inspo, go walk around Sephora for 15 minutes. Skincare brands are always 2 years ahead of everyone else.
Trust me.
Trust me.
This is why I love New York.
Just asked a guy on the street if it's pronounced Klah-viyo or Klay-viyo and he told me to get the f**k out of the way.
I love this city 🍎
Just asked a guy on the street if it's pronounced Klah-viyo or Klay-viyo and he told me to get the f**k out of the way.
I love this city 🍎
April 14, 2025 at 12:49 PM
This is why I love New York.
Just asked a guy on the street if it's pronounced Klah-viyo or Klay-viyo and he told me to get the f**k out of the way.
I love this city 🍎
Just asked a guy on the street if it's pronounced Klah-viyo or Klay-viyo and he told me to get the f**k out of the way.
I love this city 🍎
If you have 20 seats on slack you're paying 1.7k USD per year.
If you have 100 seats you're paying 8.7k.
Discord is free 🤯
If you have 100 seats you're paying 8.7k.
Discord is free 🤯
April 13, 2025 at 12:43 PM
If you have 20 seats on slack you're paying 1.7k USD per year.
If you have 100 seats you're paying 8.7k.
Discord is free 🤯
If you have 100 seats you're paying 8.7k.
Discord is free 🤯
Murphy's CPG Product Supply Law:
Anything that can go wrong will go wrong.
3PLs
Tariffs
COVID-19
Port Strikes
Random Testing
And the list goes on...
Anything that can go wrong will go wrong.
3PLs
Tariffs
COVID-19
Port Strikes
Random Testing
And the list goes on...
April 12, 2025 at 12:41 PM
Murphy's CPG Product Supply Law:
Anything that can go wrong will go wrong.
3PLs
Tariffs
COVID-19
Port Strikes
Random Testing
And the list goes on...
Anything that can go wrong will go wrong.
3PLs
Tariffs
COVID-19
Port Strikes
Random Testing
And the list goes on...
I'd like to know what ad agency writes copy like this 🤣
April 11, 2025 at 5:57 PM
I'd like to know what ad agency writes copy like this 🤣
A lot of SaaS co's could benefit from having a question at the end of their CX journey: "Did you feel like we gaslit you?"
I feel like 70% of my tickets is me trying to convince the person on the other end that there is an actual technical issue they need to look into.
I feel like 70% of my tickets is me trying to convince the person on the other end that there is an actual technical issue they need to look into.
April 11, 2025 at 3:30 PM
A lot of SaaS co's could benefit from having a question at the end of their CX journey: "Did you feel like we gaslit you?"
I feel like 70% of my tickets is me trying to convince the person on the other end that there is an actual technical issue they need to look into.
I feel like 70% of my tickets is me trying to convince the person on the other end that there is an actual technical issue they need to look into.
Claude went from being the best writing tool to not being able to catch basic typos overnight ☠️
April 11, 2025 at 2:19 PM
Claude went from being the best writing tool to not being able to catch basic typos overnight ☠️
Great work @klaviyo
April 11, 2025 at 1:40 PM
Great work @klaviyo
The average brand over-optimizes email content, and under-optimizes the subject line.
Subject lines are the video hooks of email.
Everything starts with the open. Without it, none of your content optimizations matter.
dbrand is elite at this.
Subject lines are the video hooks of email.
Everything starts with the open. Without it, none of your content optimizations matter.
dbrand is elite at this.
April 11, 2025 at 12:44 PM
The average brand over-optimizes email content, and under-optimizes the subject line.
Subject lines are the video hooks of email.
Everything starts with the open. Without it, none of your content optimizations matter.
dbrand is elite at this.
Subject lines are the video hooks of email.
Everything starts with the open. Without it, none of your content optimizations matter.
dbrand is elite at this.
Clean review graphics >>>
April 10, 2025 at 6:03 PM
Clean review graphics >>>