Ayo Abbas
@ayoabbas.bsky.social
Marketer, mum, podcaster, lover of buildings and architecture. Loves cooking and cats.
My podcast today is about marketing funnels and why we're going against the grain of the bro gurus and 'one size fits all' marketing coaches who want people to believe that we ALL buy in a linear fashion. My guest is Anna O'Riordan.
Listen www.abbasmarketing.com/marketing-po...
#B2BMarketing
Listen www.abbasmarketing.com/marketing-po...
#B2BMarketing
July 11, 2025 at 1:36 PM
My podcast today is about marketing funnels and why we're going against the grain of the bro gurus and 'one size fits all' marketing coaches who want people to believe that we ALL buy in a linear fashion. My guest is Anna O'Riordan.
Listen www.abbasmarketing.com/marketing-po...
#B2BMarketing
Listen www.abbasmarketing.com/marketing-po...
#B2BMarketing
Content doesn't have to be hard or overthought. I've always been an ideas' person, so it was fun to conjure up my Loved, Learned, Laughed mini-interview series when I went to UKREiiF in May.
Micro-interviews recorded on mini mics and shot on my mobile phone.
Micro-interviews recorded on mini mics and shot on my mobile phone.
July 9, 2025 at 9:57 AM
Content doesn't have to be hard or overthought. I've always been an ideas' person, so it was fun to conjure up my Loved, Learned, Laughed mini-interview series when I went to UKREiiF in May.
Micro-interviews recorded on mini mics and shot on my mobile phone.
Micro-interviews recorded on mini mics and shot on my mobile phone.
Happy Friday! A special birthday episode of The Built Environment Marketing Show podcast went live today.
🎉 5 years old
🎉18,000 downloads
🎉 Countless marketing topics and amazing guests featured.
Take a listen here https://f.mtr.cool/wruxjkwmkd
🎉 5 years old
🎉18,000 downloads
🎉 Countless marketing topics and amazing guests featured.
Take a listen here https://f.mtr.cool/wruxjkwmkd
July 4, 2025 at 8:17 AM
Happy Friday! A special birthday episode of The Built Environment Marketing Show podcast went live today.
🎉 5 years old
🎉18,000 downloads
🎉 Countless marketing topics and amazing guests featured.
Take a listen here https://f.mtr.cool/wruxjkwmkd
🎉 5 years old
🎉18,000 downloads
🎉 Countless marketing topics and amazing guests featured.
Take a listen here https://f.mtr.cool/wruxjkwmkd
The sunset this evening.
June 23, 2025 at 10:01 PM
The sunset this evening.
My latest podcast ep us out now with Tom Coupe discussing Spoken Communication and how it helps architects to build stronger client relationships, win more work, and scale their practices effectively.
Listen https://f.mtr.cool/mckojlqsax
Listen https://f.mtr.cool/mckojlqsax
June 20, 2025 at 8:31 AM
My latest podcast ep us out now with Tom Coupe discussing Spoken Communication and how it helps architects to build stronger client relationships, win more work, and scale their practices effectively.
Listen https://f.mtr.cool/mckojlqsax
Listen https://f.mtr.cool/mckojlqsax
Hey marketers, I need your help..
Over summer, I'm gearing up for my next themed podcast mini-series looking at marketers and AI and I need your help to fill in a quick survey about AI in your day-to-day work.
I'm interested in hearing how AI is or isn't transforming your work? Tools you're using
Over summer, I'm gearing up for my next themed podcast mini-series looking at marketers and AI and I need your help to fill in a quick survey about AI in your day-to-day work.
I'm interested in hearing how AI is or isn't transforming your work? Tools you're using
June 16, 2025 at 6:29 AM
Hey marketers, I need your help..
Over summer, I'm gearing up for my next themed podcast mini-series looking at marketers and AI and I need your help to fill in a quick survey about AI in your day-to-day work.
I'm interested in hearing how AI is or isn't transforming your work? Tools you're using
Over summer, I'm gearing up for my next themed podcast mini-series looking at marketers and AI and I need your help to fill in a quick survey about AI in your day-to-day work.
I'm interested in hearing how AI is or isn't transforming your work? Tools you're using
It’s Monday morning so time for one more Loved, Learned, Laughed clip and this time it is with the phenomenal Kate Perrin from Barbour ABI
In this short clip, Kate shares her answers:
- Something she loved
- Something she learned
- Something that made her laugh - all while at UKREiiF,
In this short clip, Kate shares her answers:
- Something she loved
- Something she learned
- Something that made her laugh - all while at UKREiiF,
June 9, 2025 at 6:35 AM
It’s Monday morning so time for one more Loved, Learned, Laughed clip and this time it is with the phenomenal Kate Perrin from Barbour ABI
In this short clip, Kate shares her answers:
- Something she loved
- Something she learned
- Something that made her laugh - all while at UKREiiF,
In this short clip, Kate shares her answers:
- Something she loved
- Something she learned
- Something that made her laugh - all while at UKREiiF,
I hit a LinkedIn milestone yesterday and managed to catch it. It's my primary social platform so it's good to have growth. Connect with me there www.linkedin.com/in/ayoabbas
June 6, 2025 at 8:58 AM
I hit a LinkedIn milestone yesterday and managed to catch it. It's my primary social platform so it's good to have growth. Connect with me there www.linkedin.com/in/ayoabbas
Next up in our Loved, Learned, Laughed, is the inspiring Rachel Bell from @Stride Treglown.
I got to know Rachel in July 2020 as she was one of my first guests on my new podcast, which was then called Marketing In Times of Crisis. And she kindly said yes, and we’ve been connected ever since.
I got to know Rachel in July 2020 as she was one of my first guests on my new podcast, which was then called Marketing In Times of Crisis. And she kindly said yes, and we’ve been connected ever since.
June 4, 2025 at 1:22 PM
Next up in our Loved, Learned, Laughed, is the inspiring Rachel Bell from @Stride Treglown.
I got to know Rachel in July 2020 as she was one of my first guests on my new podcast, which was then called Marketing In Times of Crisis. And she kindly said yes, and we’ve been connected ever since.
I got to know Rachel in July 2020 as she was one of my first guests on my new podcast, which was then called Marketing In Times of Crisis. And she kindly said yes, and we’ve been connected ever since.
Roll up, roll up... The latest issue of my Built Environment Marketing Round Up newsletter is out now and it's content packed with lots of actionable stuff.
Get yours here https://www.abbasmarketing.com/email-list
Get yours here https://www.abbasmarketing.com/email-list
June 1, 2025 at 8:54 AM
Roll up, roll up... The latest issue of my Built Environment Marketing Round Up newsletter is out now and it's content packed with lots of actionable stuff.
Get yours here https://www.abbasmarketing.com/email-list
Get yours here https://www.abbasmarketing.com/email-list
First up in my #LovedLearnedLaughed series of micro interviews from people at @UKREiiF is @Katie Rudin from @Akerlof, a management consultancy firm.
Katie shares:
- What she loved
- What she learned
- And what made her laughed during her time at UKREiiF last week.
Katie shares:
- What she loved
- What she learned
- And what made her laughed during her time at UKREiiF last week.
May 28, 2025 at 6:45 AM
First up in my #LovedLearnedLaughed series of micro interviews from people at @UKREiiF is @Katie Rudin from @Akerlof, a management consultancy firm.
Katie shares:
- What she loved
- What she learned
- And what made her laughed during her time at UKREiiF last week.
Katie shares:
- What she loved
- What she learned
- And what made her laughed during her time at UKREiiF last week.
Introducing #LovedLearnedLaughed - a series of micro interviews from people at @UKREiiF
Shot with some mini mics and my mobile phone - each snackable interview asked:
- What have you loved?
- What have you learned?
- What made you laughed about at your time at UKREiiF?
Shot with some mini mics and my mobile phone - each snackable interview asked:
- What have you loved?
- What have you learned?
- What made you laughed about at your time at UKREiiF?
May 26, 2025 at 12:10 PM
Introducing #LovedLearnedLaughed - a series of micro interviews from people at @UKREiiF
Shot with some mini mics and my mobile phone - each snackable interview asked:
- What have you loved?
- What have you learned?
- What made you laughed about at your time at UKREiiF?
Shot with some mini mics and my mobile phone - each snackable interview asked:
- What have you loved?
- What have you learned?
- What made you laughed about at your time at UKREiiF?
The latest episode of my podcast went live this morning and it's one I've repurposed from my guest appearance on
@prisus.bsky.social Michelle Garrett's PR Explored show on LinkedIn.
We talked all things marketing and PR for so-called "boring" industries.
#Marketing #PR #FreelanceChat
@prisus.bsky.social Michelle Garrett's PR Explored show on LinkedIn.
We talked all things marketing and PR for so-called "boring" industries.
#Marketing #PR #FreelanceChat
May 23, 2025 at 11:50 AM
The latest episode of my podcast went live this morning and it's one I've repurposed from my guest appearance on
@prisus.bsky.social Michelle Garrett's PR Explored show on LinkedIn.
We talked all things marketing and PR for so-called "boring" industries.
#Marketing #PR #FreelanceChat
@prisus.bsky.social Michelle Garrett's PR Explored show on LinkedIn.
We talked all things marketing and PR for so-called "boring" industries.
#Marketing #PR #FreelanceChat
Your creative ambitions aren't 'too much' - you just haven't found the right room yet. Join 30 Black and Brown entrepreneurs who get it at our next Creatives Like Us event. Find out more here creativeslikeusevent.abbasmarketing.com
May 16, 2025 at 8:29 AM
Your creative ambitions aren't 'too much' - you just haven't found the right room yet. Join 30 Black and Brown entrepreneurs who get it at our next Creatives Like Us event. Find out more here creativeslikeusevent.abbasmarketing.com
It's been drafted and redrafted and not been out properly for quite a while. But it's finally out - my email newsletter!
And rather aptly, I lead with a new piece about being tired of being on the content treadmill - get a copy now by signing up here www.abbasmarketing.com/email-list
And rather aptly, I lead with a new piece about being tired of being on the content treadmill - get a copy now by signing up here www.abbasmarketing.com/email-list
May 10, 2025 at 9:08 AM
It's been drafted and redrafted and not been out properly for quite a while. But it's finally out - my email newsletter!
And rather aptly, I lead with a new piece about being tired of being on the content treadmill - get a copy now by signing up here www.abbasmarketing.com/email-list
And rather aptly, I lead with a new piece about being tired of being on the content treadmill - get a copy now by signing up here www.abbasmarketing.com/email-list
My podcast is back on the airwaves 🎧 .
If you're heading to @UKREiiF - then this ones for you. It's part I of the interview I co-hosted with Jeremy Brim talking to Nathan Spencer about how to get the most out of the show. Listen
https://f.mtr.cool/wfxgqmdhdp
If you're heading to @UKREiiF - then this ones for you. It's part I of the interview I co-hosted with Jeremy Brim talking to Nathan Spencer about how to get the most out of the show. Listen
https://f.mtr.cool/wfxgqmdhdp
May 2, 2025 at 7:25 AM
My podcast is back on the airwaves 🎧 .
If you're heading to @UKREiiF - then this ones for you. It's part I of the interview I co-hosted with Jeremy Brim talking to Nathan Spencer about how to get the most out of the show. Listen
https://f.mtr.cool/wfxgqmdhdp
If you're heading to @UKREiiF - then this ones for you. It's part I of the interview I co-hosted with Jeremy Brim talking to Nathan Spencer about how to get the most out of the show. Listen
https://f.mtr.cool/wfxgqmdhdp
Back in my favourite station. Heading to and speaking at the Digital Women Live event tomorrow at Millennium Point. #digitalwomen
March 10, 2025 at 1:14 PM
Back in my favourite station. Heading to and speaking at the Digital Women Live event tomorrow at Millennium Point. #digitalwomen
If you're looking to up your sustainability related communications, do make sure you're signed up for my newsletter
The issue that went out this morning is a treasure trove of stuff. I'll do another run of the issue tomorrow, signed up www.abbasmarketing.com/email-list
#Marketing #BuiltEnvironment
The issue that went out this morning is a treasure trove of stuff. I'll do another run of the issue tomorrow, signed up www.abbasmarketing.com/email-list
#Marketing #BuiltEnvironment
January 27, 2025 at 4:41 PM
If you're looking to up your sustainability related communications, do make sure you're signed up for my newsletter
The issue that went out this morning is a treasure trove of stuff. I'll do another run of the issue tomorrow, signed up www.abbasmarketing.com/email-list
#Marketing #BuiltEnvironment
The issue that went out this morning is a treasure trove of stuff. I'll do another run of the issue tomorrow, signed up www.abbasmarketing.com/email-list
#Marketing #BuiltEnvironment
News alert - no one wants a taller Instagram feed. Mine literally changed to the new format this morning while I was doom scrolling. Why?!
January 18, 2025 at 7:52 AM
News alert - no one wants a taller Instagram feed. Mine literally changed to the new format this morning while I was doom scrolling. Why?!
One of the most successful pieces of content I've ever done was back in 2022 when I did a resource guide about sustainability communications.
I'm updating it for '25 and it'll go live next week so make sure you're signed up to my newsletter here www.abbasmarketing.com/email-list
#Marketing
I'm updating it for '25 and it'll go live next week so make sure you're signed up to my newsletter here www.abbasmarketing.com/email-list
#Marketing
January 7, 2025 at 1:15 PM
One of the most successful pieces of content I've ever done was back in 2022 when I did a resource guide about sustainability communications.
I'm updating it for '25 and it'll go live next week so make sure you're signed up to my newsletter here www.abbasmarketing.com/email-list
#Marketing
I'm updating it for '25 and it'll go live next week so make sure you're signed up to my newsletter here www.abbasmarketing.com/email-list
#Marketing
Boom - our event has made it into @creativeboom.bsky.social
Find out more about the Creatives Like Us Event taking place on Feb 13 for black creatives who run their own business.
We're finalising our line up this week and it's lit. creativeslikeusevent.abbasmarketing.com
Find out more about the Creatives Like Us Event taking place on Feb 13 for black creatives who run their own business.
We're finalising our line up this week and it's lit. creativeslikeusevent.abbasmarketing.com
January 5, 2025 at 2:52 PM
Boom - our event has made it into @creativeboom.bsky.social
Find out more about the Creatives Like Us Event taking place on Feb 13 for black creatives who run their own business.
We're finalising our line up this week and it's lit. creativeslikeusevent.abbasmarketing.com
Find out more about the Creatives Like Us Event taking place on Feb 13 for black creatives who run their own business.
We're finalising our line up this week and it's lit. creativeslikeusevent.abbasmarketing.com
What merry hell is this? Can't think of anything worse. Just saw an ad for it on TV. www.discoveryplus.com/gb/show/meet...
January 4, 2025 at 8:39 PM
What merry hell is this? Can't think of anything worse. Just saw an ad for it on TV. www.discoveryplus.com/gb/show/meet...
If you're an architect or engineering firm - here's the top three built environment marketing episodes from my show this year. Take a listen here www.abbasmarketing.com/mitc-podcast or on Apple or Spotify. #Architects
December 18, 2024 at 6:20 PM
If you're an architect or engineering firm - here's the top three built environment marketing episodes from my show this year. Take a listen here www.abbasmarketing.com/mitc-podcast or on Apple or Spotify. #Architects
Today's episode of The Built Environment Marketing Show podcast in 2024 is our 'End of year marketing special' featuring:
✅ Data and digits
✅ Themes and clips
✅ Predictions for 2025
✅ What's next for the show
✅ Bloopers and outakes
Thanks for listening
www.abbasmarketing.com/mitc-podcast...
✅ Data and digits
✅ Themes and clips
✅ Predictions for 2025
✅ What's next for the show
✅ Bloopers and outakes
Thanks for listening
www.abbasmarketing.com/mitc-podcast...
December 13, 2024 at 9:26 AM
Today's episode of The Built Environment Marketing Show podcast in 2024 is our 'End of year marketing special' featuring:
✅ Data and digits
✅ Themes and clips
✅ Predictions for 2025
✅ What's next for the show
✅ Bloopers and outakes
Thanks for listening
www.abbasmarketing.com/mitc-podcast...
✅ Data and digits
✅ Themes and clips
✅ Predictions for 2025
✅ What's next for the show
✅ Bloopers and outakes
Thanks for listening
www.abbasmarketing.com/mitc-podcast...
if you're an architect or engineer - do check out the latest issue of my newsletter that's out now. It's called The Built Environment Marketing Round Up and this month is a deep dive into Panels, Podcasts and Events. Sign up here www.abbasmarketing.com/email-list
December 11, 2024 at 8:32 PM
if you're an architect or engineer - do check out the latest issue of my newsletter that's out now. It's called The Built Environment Marketing Round Up and this month is a deep dive into Panels, Podcasts and Events. Sign up here www.abbasmarketing.com/email-list