Ayelet Fishbach
@ayeletfishbach.bsky.social
Eric J. Gleacher Distinguished Service Professor of Behavioral Science and Marketing at the University of Chicago
We call it "the big problem paradox."
psycnet.apa.org/fulltext/202...
Yet, just because a problem is common doesn’t mean it’s not a crisis.
psycnet.apa.org/fulltext/202...
Yet, just because a problem is common doesn’t mean it’s not a crisis.
APA PsycNet
psycnet.apa.org
March 6, 2025 at 9:26 PM
We call it "the big problem paradox."
psycnet.apa.org/fulltext/202...
Yet, just because a problem is common doesn’t mean it’s not a crisis.
psycnet.apa.org/fulltext/202...
Yet, just because a problem is common doesn’t mean it’s not a crisis.
Third: Instructor for Behavioral Science courses
uchicago.wd5.myworkdayjobs.com/External/job...
Send recommendations to Amy Boonstra, amy.boonstra@chicagobooth.edu.
uchicago.wd5.myworkdayjobs.com/External/job...
Send recommendations to Amy Boonstra, amy.boonstra@chicagobooth.edu.
Principal Researcher
Department Booth CDR: Operations About the Department The University of Chicago Booth School of Business is the second-oldest business school in the U.S. and second to none when it comes to influencin...
uchicago.wd5.myworkdayjobs.com
January 22, 2025 at 2:25 PM
Third: Instructor for Behavioral Science courses
uchicago.wd5.myworkdayjobs.com/External/job...
Send recommendations to Amy Boonstra, amy.boonstra@chicagobooth.edu.
uchicago.wd5.myworkdayjobs.com/External/job...
Send recommendations to Amy Boonstra, amy.boonstra@chicagobooth.edu.
Second: Statistician
uchicago.wd5.myworkdayjobs.com/en-US/Extern...
Send recommendations to Amy Boonstra, amy.boonstra@chicagobooth.edu.
uchicago.wd5.myworkdayjobs.com/en-US/Extern...
Send recommendations to Amy Boonstra, amy.boonstra@chicagobooth.edu.
Principal Researcher
Department Booth CDR: Operations - Communications About the Department The University of Chicago Booth School of Business is the second-oldest business school in the U.S. and second to none when it co...
uchicago.wd5.myworkdayjobs.com
January 22, 2025 at 2:25 PM
Second: Statistician
uchicago.wd5.myworkdayjobs.com/en-US/Extern...
Send recommendations to Amy Boonstra, amy.boonstra@chicagobooth.edu.
uchicago.wd5.myworkdayjobs.com/en-US/Extern...
Send recommendations to Amy Boonstra, amy.boonstra@chicagobooth.edu.
Several factors influence risk perception. We manipulated prevalence while holding social and other factors constant. Big problems seemed small. The power of experiments! 🔬🧫🧪
December 22, 2024 at 2:53 PM
Several factors influence risk perception. We manipulated prevalence while holding social and other factors constant. Big problems seemed small. The power of experiments! 🔬🧫🧪
Thanks for spreading the word on big problems appearing too small.
December 19, 2024 at 1:02 AM
Thanks for spreading the word on big problems appearing too small.
People who learned that 4.2 people drive drunk each month inferred drunk driving causes less harm. Prevalence information caused medical experts to infer medication nonadherence was less dangerous, just as it led women to underestimate their true risk of contracting cancer.
December 12, 2024 at 10:33 PM
People who learned that 4.2 people drive drunk each month inferred drunk driving causes less harm. Prevalence information caused medical experts to infer medication nonadherence was less dangerous, just as it led women to underestimate their true risk of contracting cancer.