Aurélien Baillon
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aurelienbaillon.bsky.social
Aurélien Baillon
@aurelienbaillon.bsky.social
Professor of economics of uncertainty - emlyon business school - France
And there it is: 𝙇𝙮𝙤𝙣 is born.

A great example of how words evolve, just like cities.

𝘼𝙣𝙙 𝙩𝙝𝙖𝙩’𝙨 𝙝𝙤𝙬 𝙡𝙞𝙜𝙝𝙩 𝙩𝙧𝙖𝙣𝙨𝙛𝙤𝙧𝙢𝙚𝙙 𝙞𝙣𝙩𝙤 𝙇𝙮𝙤𝙣
✨➡️ 𝙇𝙮𝙤𝙣 🦁
April 6, 2025 at 7:12 AM
In fact, it’s the 𝙥𝙧𝙤𝙣𝙪𝙣𝙘𝙞𝙖𝙩𝙞𝙤𝙣 that changed over time:
• 5th century: the g softens or disappears
• 7th century: people likely said Lodun
• 10th century: the d fades, and -num becomes -on
• 13th century: the name appears as Lion
• 15th century: to avoid confusion with the animal, a y is added
April 6, 2025 at 7:12 AM
𝙇𝙪𝙜𝙙𝙪𝙣𝙪𝙢 likely meant “hill of the god Lugus. »
That meaning is still debated. As early as Antiquity, some believed lug came from the Gaulish word for 𝙧𝙖𝙫𝙚𝙣 (lougon) 🐦, since druids read omens in the flight of birds.
Others in the Middle Ages imagined a Latin origin: mons lucidus — “shining hill.” ✨
April 6, 2025 at 7:12 AM
In a 2021 experiment involving 630 SMEs and 33,000 employees, a phishing drill reduced clicks on a second phishing email (sent a month later) by 11 percentage points. But this effect disappeared with a longer delay between the drill and the follow-up email.
www.sciencedirect.com/science/arti...
Falling and failing (to learn): Evidence from a nation-wide cybersecurity field experiment with SMEs
Prior experiences are crucial in shaping risk prevention behavior. Previous studies have shown that experiencing a simulated phishing attack (a “phish…
www.sciencedirect.com
January 9, 2025 at 7:33 PM
The world evolves, and it is important to verify whether these effects persist over time. This type of approach is called "replication" and plays (or should play...) a crucial role in science.
January 9, 2025 at 7:33 PM
Ten years ago, the Dutch Ministry of Economic Affairs conducted a phishing drill with over 10,000 employees. It was effective: a follow-up phishing email showed that the drill participants were 12 points less likely to click on a phishing link compared to a control group.
doi.org/10.1371/jour...
Informing, simulating experience, or both: A field experiment on phishing risks
Cybersecurity cannot be ensured with mere technical solutions. Hackers often use fraudulent emails to simply ask people for their password to breach into organizations. This technique, called phishing...
doi.org
January 9, 2025 at 7:33 PM
💡 So, is there still a place for human teachers? If teaching were just information transfer, AI could replace them. But learning is emotional and experiential. We remember what moves us. I still recall my professor’s remark 25 years later because the blackboard and intonation brought it to life.
4/4
January 3, 2025 at 6:31 PM
💡 And it’s accelerating!
Generative AI translates lectures into any language and adapts them to each learner’s needs. Personalization at this scale was unimaginable 25 years ago. What human teacher can adapt so perfectly to every student?
3/4
January 3, 2025 at 6:31 PM
💡 So much has changed in 25 years!
Blackboards are rare. Webcasts let students learn at their own pace. Interactive quizzes test knowledge live. Online classes are now routine. Tech offers us incredible flexibility to adapt teaching to different needs.
2/4
January 3, 2025 at 6:31 PM