There’s a reason we breathe easier in a sunlit forest and reach for something wooden when we want to feel grounded. Wood and warm light work together to change how a space looks — and how it makes us feel. At Aura & Ash, we design lamps that bring these two simple, powerful elements into the corners of everyday life: reclaimed wood that carries history, and soft, amber light that invites rest.

For 25 years, I was behind the brands—the strategist, the fixer, the marketing mind guiding businesses to growth, visibility, and global reach. I’ve advised founders, scaled startups, and overseen multi-million-pound campaigns across the UK, Europe, and the Middle East. I worked for FTSE 100 companies in the UK & in Dubai, managing fast-paced international projects that touched industries from luxury retail to hospitality, real estate to wellbeing.

alchemysouls_ & co founder of Aura and Ash Hey, I’m Jodie – part wanderluster, part glam mama, part chaos navigator 💁‍♀️✈️ I've traveled the world with my heart wide open and my suitcase half-packed — chasing golden light, sensory-friendly escapes, and unforgettable moments as a single lady my entire life, lived overseas and now with my family in tow. Think 5-star vibes with snacks, noise-cancelling headphones, and a backup plan for meltdowns 😅💖

“How Common Are Complex Health Conditions? You’re Not Rare—You’re Just Unrecognised.” 🌿 Introduction When you live with multiple chronic or invisible health conditions, it can feel like you're the only one navigating this kind of complexity. Especially when the world expects you to “keep up,” “stay positive,” or “just push through.” But here’s the truth: you are not alone.And you are…

‘’FND doesn’t care if I had plans today.” ☀️This morning started well.☀️I got up early.☀️I had buckets of ideas & inspiration But by midday, I crashed. Again That’s the reality of trying to run a start up & juggle complex health conditions ❤️‍🩹 Having bin on a 3 year diagnostic journey of… 15+chronic health conditions, I was finally diagnosised with a rare neurological condition - FND - this is the umbrella ☂️ condition causing all this other stuff—apparently.

Carl's Story Aura & Ash started as a quiet escape — a way to cope, to breathe, and to find light. I live with multiple chronic health conditions that often stop me from doing the things I want to do — including working full-time. At times, it felt like life was on hold. But in the middle of all that, I found something small that gave me peace — creating.