For example, you could have segments for:

• Contacts in specific locations
• Contacts who have purchased certain products/services
• Contacts with particular job titles or company sizes

The goal is to categorize contacts into relevant groups that you can then target /w customized messaging/offers.

Segmentation refers to dividing your overall contact list into smaller subgroups or “segments”.

Segments are based on shared contact/customer/lead attributes like demographics, behaviors, preferences, and more.