Aswin Lutchanah
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aswinlutchanah.com
Aswin Lutchanah
@aswinlutchanah.com
Your fav Digital Hybrid Social Media Manager @uni.lu
☀️ Smile. Create. Inspire.
📍 Mauritius - Metz - Luxembourg
📝 Want to read what our amazing #uni_lu students and alumni had to say?

Their testimonials made this milestone unforgettable:

www.aswinlutchanah.com/blog/30k-tha...

#EmpathyMarketing #Community
30K Thank Yous from Your Favourite Social Media Manager - Aswin Lutchanah's blog
Once upon a time…In 2015, I began a new chapter as the very first Social Media Manager at the University of Luxembourg. 🌞 Fast forward to January 2016, I officially took over the reins of the universi...
www.aswinlutchanah.com
June 7, 2025 at 10:36 AM
📌 I shared the full story over on #LinkedIn, with all the sunshine and a bit of strategy, too.
#uni_lu #socialmediamanager #uni_lu #behindthescenes | Aswin Lutchanah | 31 comments
Once upon a time … In 2015, I stepped into a brand-new role at the University of Luxembourg, as its very first Social Media Manager. 🌞 In just a few weeks, I’ll be celebrating a full 10 years at #uni_...
www.linkedin.com
June 7, 2025 at 10:19 AM
No, I wasn’t surprised – I had an algorithm to forecast our growth.

But nothing prepares you for the emotion that comes when a strategy driven by #empathy turns into a community powered by #kindness.
June 7, 2025 at 10:18 AM
In 2015, I became the first Social Media Manager at the University of Luxembourg.

By January 2016, I was running the @uni.lu Instagram account.
Back then? 264 followers.
Today? 30,000 reasons to smile. 🌞
June 7, 2025 at 10:17 AM
Want to learn more? I’ve written a detailed blog post with all the updates PLUS a step-by-step guide to scheduling posts!

💻 Read it: Unlocking the Potential of Threads: New Updates You Should Know

Let me know what you think, and feel free to share your own tips!

#SocialMedia
Stay Ahead on Instagram Threads: Discover the Newest Updates
Explore the latest features of Instagram's Threads, including scheduled posts, enhanced insights, and ad testing. Learn how these updates can elevate your social media strategy and download our free step-by-step guide to get started.
www.aswinlutchanah.com
January 25, 2025 at 9:20 PM
3️⃣ Ad Testing
Ads are coming to Threads! They're currently being tested with select brands in the US and Japan. 🇺🇸🇯🇵

Meta is focusing on making ads feel natural and relevant: blending seamlessly with organic content.
January 25, 2025 at 9:20 PM
2️⃣ Post Insights
Threads now provides insights for individual posts, offering a clearer picture of what works and what doesn’t. 📊

Use these insights to refine your strategy and engage more effectively with your audience.
January 25, 2025 at 9:20 PM
1️⃣ Scheduled Posts
Plan your content in advance and schedule posts to go live exactly when you want! 🗓️

Scheduling posts is a game-changer for creators and brands. Here's how to do it:

💡 Tap the three dots on your draft > Set date & time > Tap "Schedule"!
January 25, 2025 at 9:20 PM
Bienvenue !
January 18, 2025 at 5:54 PM