D3 here! 👋 We don't care who makes it, we're all just trying to sell more chips. This ad was so damn good (and tested through the roof) so these guys earned every bit of their $1M #plannerbowl

Like the Homes.com ad did a fantastic job of that--drill home one message over and over with humor. (And more Levys apparently.) #plannerbowl

Isn't that the right approach for the Super Bowl though? You've got an audience a couple beers in, eating nachos, in a loud living room. Simple cuts through that, right?