Ashley Couto
@ashleycouto.bsky.social
I help professionals pivot & level up their careers | Portfolio careers | Remote Work Advocate | Senior tech leader | Keynote Speaker | Ft. Forbes, Business Insider
Great leadership requires humility.
December 11, 2024 at 9:56 PM
Great leadership requires humility.
That's where I'm building these days, too.
December 7, 2024 at 6:51 PM
That's where I'm building these days, too.
True. Platforms like this are meant to be social and conversational, not siloed and isolationist.
December 7, 2024 at 6:37 PM
True. Platforms like this are meant to be social and conversational, not siloed and isolationist.
December 7, 2024 at 6:29 PM
9/ Don't reinvent the wheel. Steal like an artist. Take proven concepts and formats and apply them to your niche.
There you have it. Go forth & create.
Found this useful?
♻️ Repost this thread.
🔔 Follow @ashleycouto.bsky.social for more.
And follow me on LinkedIn: linkedin.com/in/ashleycouto
There you have it. Go forth & create.
Found this useful?
♻️ Repost this thread.
🔔 Follow @ashleycouto.bsky.social for more.
And follow me on LinkedIn: linkedin.com/in/ashleycouto
linkedin.com
December 7, 2024 at 6:29 PM
9/ Don't reinvent the wheel. Steal like an artist. Take proven concepts and formats and apply them to your niche.
There you have it. Go forth & create.
Found this useful?
♻️ Repost this thread.
🔔 Follow @ashleycouto.bsky.social for more.
And follow me on LinkedIn: linkedin.com/in/ashleycouto
There you have it. Go forth & create.
Found this useful?
♻️ Repost this thread.
🔔 Follow @ashleycouto.bsky.social for more.
And follow me on LinkedIn: linkedin.com/in/ashleycouto
8/The algorithm needs 3-4 weeks of daily posting before you start to see compounding results.
This is not Instagram or TikTok where you can have one post hit in your first week.
Not fun, but honest.
This is not Instagram or TikTok where you can have one post hit in your first week.
Not fun, but honest.
December 7, 2024 at 6:29 PM
8/The algorithm needs 3-4 weeks of daily posting before you start to see compounding results.
This is not Instagram or TikTok where you can have one post hit in your first week.
Not fun, but honest.
This is not Instagram or TikTok where you can have one post hit in your first week.
Not fun, but honest.
7/ It's a good time to build NOW if you're a stronger writer than on-camera talent because writing is still the dominant format on the platform.
That will change.
That will change.
December 7, 2024 at 6:29 PM
7/ It's a good time to build NOW if you're a stronger writer than on-camera talent because writing is still the dominant format on the platform.
That will change.
That will change.
6/ The people on there have the money for five & six figure retainers and are often hiring for corporations, so no "I have to ask my spouse" objections. You can add revenue streams on there.
If you want to do B2B, speaking, consulting, design, etc. it's the platform corporations transact on.
If you want to do B2B, speaking, consulting, design, etc. it's the platform corporations transact on.
December 7, 2024 at 6:29 PM
6/ The people on there have the money for five & six figure retainers and are often hiring for corporations, so no "I have to ask my spouse" objections. You can add revenue streams on there.
If you want to do B2B, speaking, consulting, design, etc. it's the platform corporations transact on.
If you want to do B2B, speaking, consulting, design, etc. it's the platform corporations transact on.
5/ The design standards are a lot lower than other platforms.
This is a good thing. It keeps the barrier to entry low, and if you're halfway decent at design, you'll stand out.
This is a good thing. It keeps the barrier to entry low, and if you're halfway decent at design, you'll stand out.
December 7, 2024 at 6:29 PM
5/ The design standards are a lot lower than other platforms.
This is a good thing. It keeps the barrier to entry low, and if you're halfway decent at design, you'll stand out.
This is a good thing. It keeps the barrier to entry low, and if you're halfway decent at design, you'll stand out.
4/ If you want to grow, you need a distribution network.
Don't expect the algorithm to organically get your stuff out there.
You need to push engagement to the account so people can find it organically. Find peers of your size and mutually support each other's content.
Don't expect the algorithm to organically get your stuff out there.
You need to push engagement to the account so people can find it organically. Find peers of your size and mutually support each other's content.
December 7, 2024 at 6:29 PM
4/ If you want to grow, you need a distribution network.
Don't expect the algorithm to organically get your stuff out there.
You need to push engagement to the account so people can find it organically. Find peers of your size and mutually support each other's content.
Don't expect the algorithm to organically get your stuff out there.
You need to push engagement to the account so people can find it organically. Find peers of your size and mutually support each other's content.
3/ Videos are good for impressions but terrible on follower conversion.
People don't care about your personal stories the way they do on IG and FB.
They want educational content.
People don't care about your personal stories the way they do on IG and FB.
They want educational content.
December 7, 2024 at 6:29 PM
3/ Videos are good for impressions but terrible on follower conversion.
People don't care about your personal stories the way they do on IG and FB.
They want educational content.
People don't care about your personal stories the way they do on IG and FB.
They want educational content.
2/ There are a few heavy hitter topics that everyone loves:
-Leadership
-Team culture
-Career growth
Make one of these a TOFU brand pillar
-Leadership
-Team culture
-Career growth
Make one of these a TOFU brand pillar
December 7, 2024 at 6:29 PM
2/ There are a few heavy hitter topics that everyone loves:
-Leadership
-Team culture
-Career growth
Make one of these a TOFU brand pillar
-Leadership
-Team culture
-Career growth
Make one of these a TOFU brand pillar
1/ It's shockingly early. It's 2008 Youtube or 2014 IG.
I have a medium-sized account on the platform. Most influencers tap out around 100k. A small trickle surpass that.
Considering that LI has a billion users, there are essentially only a handful of us on there sharing. Be an early adopter.
I have a medium-sized account on the platform. Most influencers tap out around 100k. A small trickle surpass that.
Considering that LI has a billion users, there are essentially only a handful of us on there sharing. Be an early adopter.
December 7, 2024 at 6:29 PM
1/ It's shockingly early. It's 2008 Youtube or 2014 IG.
I have a medium-sized account on the platform. Most influencers tap out around 100k. A small trickle surpass that.
Considering that LI has a billion users, there are essentially only a handful of us on there sharing. Be an early adopter.
I have a medium-sized account on the platform. Most influencers tap out around 100k. A small trickle surpass that.
Considering that LI has a billion users, there are essentially only a handful of us on there sharing. Be an early adopter.
I’m a brand and content marketer.
December 7, 2024 at 6:01 PM
I’m a brand and content marketer.
So true, Andrea! Trust is hard to build but easily broken.
December 1, 2024 at 1:17 PM
So true, Andrea! Trust is hard to build but easily broken.
Yes, so many wonderful submissions!
November 29, 2024 at 4:00 AM
Yes, so many wonderful submissions!
Here's the ad if you'd like to watch: www.youtube.com/watch?v=5JK7...
Grand Train Tour of Switzerland: The ride of a lifetime | Switzerland Tourism
YouTube video by MySwitzerland
www.youtube.com
November 28, 2024 at 3:14 AM
Here's the ad if you'd like to watch: www.youtube.com/watch?v=5JK7...
Lack of awareness. The human tendency for complacency. Overwhelm. Varies for each person but those are the big 3
November 27, 2024 at 9:16 AM
Lack of awareness. The human tendency for complacency. Overwhelm. Varies for each person but those are the big 3
♻️ Repost to help someone recognize the signs
🔔 Follow @ashleycouto.bsky.social for more daily career, leadership & workplace content
#careers #layoffs #peoplefirst
November 25, 2024 at 5:58 PM
♻️ Repost to help someone recognize the signs
🔔 Follow @ashleycouto.bsky.social for more daily career, leadership & workplace content
#careers #layoffs #peoplefirst
11/ You’re left out of new projects
↳ You’re only focusing on existing tasks
↳ The team talking about projects you should be in
If you get that pull, consider brushing up your resume.
What other signs should be on this list?
↳ You’re only focusing on existing tasks
↳ The team talking about projects you should be in
If you get that pull, consider brushing up your resume.
What other signs should be on this list?
November 25, 2024 at 5:58 PM
11/ You’re left out of new projects
↳ You’re only focusing on existing tasks
↳ The team talking about projects you should be in
If you get that pull, consider brushing up your resume.
What other signs should be on this list?
↳ You’re only focusing on existing tasks
↳ The team talking about projects you should be in
If you get that pull, consider brushing up your resume.
What other signs should be on this list?
9/ You’re asked to document everything
↳ They want you to prep for your replacement
↳ It’s only you that has to do it and not team-wide
10/ You’re put on a PIP
↳ The kiss of death in many companies
↳ It will be almost impossible to get promoted there
↳ They want you to prep for your replacement
↳ It’s only you that has to do it and not team-wide
10/ You’re put on a PIP
↳ The kiss of death in many companies
↳ It will be almost impossible to get promoted there
November 25, 2024 at 5:58 PM
9/ You’re asked to document everything
↳ They want you to prep for your replacement
↳ It’s only you that has to do it and not team-wide
10/ You’re put on a PIP
↳ The kiss of death in many companies
↳ It will be almost impossible to get promoted there
↳ They want you to prep for your replacement
↳ It’s only you that has to do it and not team-wide
10/ You’re put on a PIP
↳ The kiss of death in many companies
↳ It will be almost impossible to get promoted there