2D cell lines cannot reflect patient variability, and mouse models often fail on being a reliable translational model

Vlachogiannis et al., built a living biobank of patient-derived organoids (PDOs) from heavily pretreated cancer patients enrolled in phase I/II trials.

And they very accurate🧵🪡

From where does a CRO actually get its clients?

In biotech, every purchase carries risk (delays, rework, lost data...) and teams rarely pick suppliers or partners from ads alone.

The number 1 source of leads is referrals.

But if that's mostly customer service, how can marketing help? ⬇️⬇️

How I write a case study when the company doesn't have any clients yet.

I explain the full process on this article: ascarreira.com/how-to-write...

How many times have you heard that ads are a waste of money?

👉🏻 Read Why Content Marketing is the New Advertising for Biotech:
ascarreira.com/why-content-...

3 tricks to make content when you don't have a marketing team

- Write blog posts. Each subheading can become a LinkedIn post.
- Don’t try to explain every single detail of a product or project in a single post.
- Focus on one idea, benefit or application per post.

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Top 6 things that shocked me when researching in gene editing #WorldCRISPRDay

- Sometimes editing efficiency can be as low as 5%, yet you will still see a change in phenotype.
- The genome is truly strong and delicate at the same time.
- Chromatin folding can make or break your target.

If I had only one hour this week to spend on marketing, I would have no doubt where to put it: on writing a case study.

🔗 Read "How to write a case study without draining your technical team" in my blog: ascarreira.com/how-to-write...

Ads stop working when your budget runs out.

But content is different, they can generate leads long after being published

🔗 Read more on my new blog post: ascarreira.com/why-content-...

I see many young companies going all-in on social media.

They post daily, chase visibility, and measure likes.

But the problem with social media is that posts are temporary

People will only find it on their feeds for a few days (1-2 weeks, if you're lucky).

However.. a web page is permanent.

A few years ago, I was working on a miRNA project to inhibit an appetite pathway in the brain.

I remember having a lot of doubts about what was possible:

“Can I measure functional activity in this specific brain region?”

“Is there a protocol to quantify miRNA-mRNA?”