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Our big fat beautiful book, Designing Imaginative Environments is a deep dive into the world of
environment design for storytelling.
“Hasbro didn’t recognize that Optimus Prime was the heartbeat of the Autobots. You cannot pass that over and have any hope of duplicating the success you had. Once you establish an icon, you’re a fool if you don’t try to preserve it.”
He was 93.
So while I still wish this case would’ve gone to trial, and believe the amount given per work should have been EVEN higher, $1.5 billion in settlement AND the destruction of infringing datasets is still a fantastic start! Congratulations to all those involved as these things are not easy!
So while I still wish this case would’ve gone to trial, and believe the amount given per work should have been EVEN higher, $1.5 billion in settlement AND the destruction of infringing datasets is still a fantastic start! Congratulations to all those involved as these things are not easy!