My Portfolio: https://indiepa.ge/arman
📍 Australia
Most founders keep building features because it’s comfortable.
But growth lives outside your repo.
Ship less.
Distribute more.
That’s how you win.
Most founders keep building features because it’s comfortable.
But growth lives outside your repo.
Ship less.
Distribute more.
That’s how you win.
Distribution Through Integrations
Integrate with tools your users already live in:
Zapier, Notion, Slack, X, Shopify, Stripe, etc.
Platforms with millions of users can give you traffic for free.
Ride the wave instead of fighting the ocean.
Distribution Through Integrations
Integrate with tools your users already live in:
Zapier, Notion, Slack, X, Shopify, Stripe, etc.
Platforms with millions of users can give you traffic for free.
Ride the wave instead of fighting the ocean.
Turn Users Into Promoters
Build referral loops:
→ Give rewards
→ Give early access
→ Give “VIP” status
Your happiest users are better than any ad budget.
Make sharing irresistible.
Turn Users Into Promoters
Build referral loops:
→ Give rewards
→ Give early access
→ Give “VIP” status
Your happiest users are better than any ad budget.
Make sharing irresistible.
Pick one platform and publish daily:
Tweets, threads, short videos, carousels — whatever fits your style.
Content builds trust.
Trust builds users.
Users build momentum.
Pick one platform and publish daily:
Tweets, threads, short videos, carousels — whatever fits your style.
Content builds trust.
Trust builds users.
Users build momentum.
Borrow Existing Audiences:
- Guest posts
- Podcast appearances
- X Spaces / Bluesky chats
- Newsletter shoutouts
Distribution is faster when you plug into audiences others already built.
You bring value → They bring reach.
Borrow Existing Audiences:
- Guest posts
- Podcast appearances
- X Spaces / Bluesky chats
- Newsletter shoutouts
Distribution is faster when you plug into audiences others already built.
You bring value → They bring reach.
Hand-to-Hand Outreach (The Unsexy Cheat Code):
- DM 50 ideal users.
- Email 50 more.
- Comment under their posts.
You don’t need ads, you need conversations.
Early traction comes from people, not dashboards.
Hand-to-Hand Outreach (The Unsexy Cheat Code):
- DM 50 ideal users.
- Email 50 more.
- Comment under their posts.
You don’t need ads, you need conversations.
Early traction comes from people, not dashboards.
🤙 If they’re warm but not ready:
Use a soft close — stay top of mind, build curiosity.
Cold DMs aren’t about conversion.
They’re about finding your ICP (what people are warm, what people or cold about your product).
🤙 If they’re warm but not ready:
Use a soft close — stay top of mind, build curiosity.
Cold DMs aren’t about conversion.
They’re about finding your ICP (what people are warm, what people or cold about your product).
Follow this framework:
𝐩𝐚𝐢𝐧 → 𝐜𝐮𝐫𝐢𝐨𝐬𝐢𝐭𝐲 → 𝐛𝐞𝐧𝐞𝐟𝐢𝐭
🤜 If they say “Not really my problem”:
Don’t convince. Ask questions.
They might reveal what is painful (“yeah, but testing it sucks”).
That’s your wedge.
Follow this framework:
𝐩𝐚𝐢𝐧 → 𝐜𝐮𝐫𝐢𝐨𝐬𝐢𝐭𝐲 → 𝐛𝐞𝐧𝐞𝐟𝐢𝐭
🤜 If they say “Not really my problem”:
Don’t convince. Ask questions.
They might reveal what is painful (“yeah, but testing it sucks”).
That’s your wedge.