"Our ads stand alone" as a selling point is the most ridiculous thing I've ever read. That's the kind of thing one expects from a marketer, not a political party.

If you're in the midwest you know the message that resonates best is an economic populist message FROM THE LEFT, e.g. Bernie Sanders and an FDR-style democrat perspective. Bernie is being well-received in his recent midwest visits but a coatal Dem like Newsom hosting 2 fascists isn't a good strategy