Curious how your brand performs across both traditional and AI-powered search?

At Archetype, we've been developing dual SEO/GEO strategies for clients across a range of industries.

📩 Get in touch to see how we can help you win on both fronts: uk.archetype.co/contact-us/

Think of GEO as SEO's strategic partner, not its replacement.

While SEO helps you rank in traditional results, GEO gets you cited in AI-generated answers, where visibility is becoming just as critical. 👀

Learn more as we unpack this all in our latest blog:
🔎 uk.archetype.co/2025/09/05/w...

In many cases, they answer the question well enough that people don't scroll, don't click, and never reach your link. Welcome to the era of zero-click search.

So where does GEO come in?

If you'd like to learn more about neurodiversity and the positive impact it has at work, check out our latest blog.

#Archetype #Neurodiversity #WorldAutismAcceptanceMonth

In PR and marketing, where communication is everything, autistic people bring unique strengths that can set them – and their teams – apart. Different ways of thinking, problem-solving and connecting are often exactly what drive success.

As a Certified B Corporation, Archetype is proud to be an official partner of the Knepp Wildland Foundation.

#WildPower #EarthDay2025 #NatureRestoration

Learn more: uk.archetype.co/2025/04/22/w...

It is a powerful reminder that nature is not just part of the solution – it is infrastructure.

This Earth Day, under the theme Our Power, Our Planet, we are celebrating nature's role in restoring balance and building a resilient future.

Through our partnership with @kneppwildlandfdn.bsky.social, we are raising awareness of the vital role nature restoration plays. Recent research by Knepp found that scrubland habitats might store up to four times more carbon than previously estimated.