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Mistake #5: Hiring growth too early
→ Founders should do GTM themselves until first 1,000 users. Period.

Mistake #3: Ignoring ASO
→ 60% of users decide within 5 seconds on the App Store. Optimize this or lose.

Mistake #4: Late feedback loops
→ If you can’t test 3 angles this week, you’re moving too slow.

Mistake #1: “We’ll grow once we launch”
→ Launching isn’t GTM. Your GTM starts when you validate pain and message.

Mistake #2: “Let’s go viral”
→ Virality is an outcome, not a strategy. Focus on conversions, not views.