Eric La Brecque
@appliedstoryteller.bsky.social
Brand strategist and namer based in Northern California and Detroit.
How can a social services organization freshen up its service names? HannaHow, which we developed with our friends at Hanna Center, points the way. alphanameric.com/hanna-center...
Hanna Center: An Energized System of Names for a Dynamic System of Care » Alpha Nameric | A premier naming firm
HannaHow is a new service name from Hanna Center. Naming in the Social Services sector often tends to be super-literal (“XYZ Childcare”) or acronym-driven (“CASA”). Nobody can accuse an organization t...
alphanameric.com
October 20, 2025 at 12:11 PM
How can a social services organization freshen up its service names? HannaHow, which we developed with our friends at Hanna Center, points the way. alphanameric.com/hanna-center...
Does brand strategy have a role to play in AI-enabled go-to-market? Absolutely, though it's often underplayed. GlowRadius invites us to explain. www.linkedin.com/pulse/get-yo...
Get Your Upstream GTM Right from the Start: AI At the Service of Personality & Positioning
Thanks, GlowRadius, for the chance to share a little about how we're using AI to enhance our brand personality and positioning work. Most days at Applied Storytelling, we're not thinking in terms of g...
www.linkedin.com
October 18, 2025 at 1:50 PM
Does brand strategy have a role to play in AI-enabled go-to-market? Absolutely, though it's often underplayed. GlowRadius invites us to explain. www.linkedin.com/pulse/get-yo...