Attention is your edge. Train it. Protect it. Your next breakthrough depends on it.

For creators, this matters more than most. When your attention is untrained, work becomes reactive instead of intentional. You lose the ability to prioritize. Everything feels urgent, so you get sucked into clearing surface-level tasks, at the expense of deep work. 

The outcome? Creeping burnout.

Yet nearly everyone was looking down at their phones, scrolling mindlessly and surrendering their attention to whatever called loudest.

We protect our bodies. Why do we freely hand over our minds?

I was riding the subway the other day, one of those infinite trains where you can see through every car. People had spaced themselves, leaving an empty seat in between, like a law of nature. It struck me how instinctively we guard our physical space.