Alex MacIsaac
aomacisaac.bsky.social
Alex MacIsaac
@aomacisaac.bsky.social
Research coordinator in democracy + tech at The Samara Centre for Democracy. Living in Halifax, NS.
Thanks so much Megan!
April 10, 2025 at 6:12 PM
This op-ed draws from our recent @thesamaracentre.bsky.social report (linked below).

We can't know how pervasive the use of bots, synthetic content, or astroturfing is in our online spaces without demanding greater transparency from digital platforms.

www.samaracentre.ca/sambot-alber...
Astroturfing and Abuse: The 2023 SAMbot Alberta General Election Report
The Samara Centre for Democracy monitored activity on Twitter¹ during the 2023 Alberta election as part of our SAMbot project, a multi-year machine learning initiative that measures abusive content re...
www.samaracentre.ca
February 11, 2025 at 1:35 PM
This is just a sample of the findings included in our report, so please, feel free to read the full report here: www.samaracentre.ca/sambot-alber...
January 29, 2025 at 3:27 PM
And finally, we're seeing that some of the largest spikes in both engagement and abuse during the entire election correlates with news or social media posts about LGBTQ+ rights.

This follows the trends surrounding LGBTQ+-related discussions that we've observed in our previous SAMbot reports.
January 29, 2025 at 3:27 PM
We believe that based off of our findings and external research that it's likely astroturfing is having significant impact in Canadian online political discussions.

More Canadian research needs to focus on this topic so we can understand how astroturfing is effecting Canadian public opinion.
January 29, 2025 at 3:27 PM
Astroturfing is the practice of hiding the sponsors of a message to make it appear as though the message originates from, and is supported by, grassroots participants, to manipulate public opinion. It's a type of inauthentic engagement that both domestic and foreign actors are likely using online.
January 29, 2025 at 3:27 PM
By looking at data on "numerical usernames" we were able to identify a group of 1,033 users that were taking up an even more significantly outsized space in online discussions, while being more likely to be inauthentic.

The top 41 highest volume users of that group accounted for 2% of all tweets.
January 29, 2025 at 3:27 PM
12% of all tweets (300,861 total tweets) came from just 200 users.

Abusive tweets were even more concentrated at the top - 12% of all abusive tweets came from just 50 users.

Very few individuals are taking up an outsized space in online political discussions.
January 29, 2025 at 3:27 PM
Some key highlights of this report include: how very small groups of users have outsized impact, evidence of potential astroturfing and inauthentic engagement, and trends in LGBTQ+ rights discussions (that are becoming increasingly hostile in Canada).
January 29, 2025 at 3:27 PM