Anton Krotov
@antonkrotov.bsky.social
🔭 Product & Market Researcher / Data Scientist
⚙️ Founder at Insight Craft
💛 Human-centered design enthusiast
🥼 Evidence-based decision-making evangelist
⚙️ Founder at Insight Craft
💛 Human-centered design enthusiast
🥼 Evidence-based decision-making evangelist
I guess this guy now knows the answer
June 18, 2025 at 2:48 PM
I guess this guy now knows the answer
Your reminder that not everything needs to have an AI
June 18, 2025 at 2:44 PM
Your reminder that not everything needs to have an AI
If you could create your own heraldry, what animal(s) would you put on it?
June 1, 2025 at 10:07 AM
If you could create your own heraldry, what animal(s) would you put on it?
My daily life since I went into Data Analytics
May 25, 2025 at 7:24 PM
My daily life since I went into Data Analytics
Apparently, some countries are way more ahead in evolutionary biology, and hence, in dental coverage than others
May 21, 2025 at 6:35 PM
Apparently, some countries are way more ahead in evolutionary biology, and hence, in dental coverage than others
Yes, unfortunately, a lot of science reporting comes down to something like this:
May 21, 2025 at 6:21 PM
Yes, unfortunately, a lot of science reporting comes down to something like this:
Play stupid games, win stupid prizes
I am yet to see a single company who went all-in on AI and didn't regret it shortly after
I am yet to see a single company who went all-in on AI and didn't regret it shortly after
May 21, 2025 at 7:43 AM
Play stupid games, win stupid prizes
I am yet to see a single company who went all-in on AI and didn't regret it shortly after
I am yet to see a single company who went all-in on AI and didn't regret it shortly after
That's how being a DA/DS feels sometimes
May 16, 2025 at 9:29 AM
That's how being a DA/DS feels sometimes
Businesses: we are AI-first companies
Their AI in question:
Their AI in question:
May 12, 2025 at 11:21 AM
Businesses: we are AI-first companies
Their AI in question:
Their AI in question:
How do you incentivize/stimulate your Data Analysts to write proper documentation?
Asking as a person who had to spend half of the weekend digging through the outdated and poorly filled documentation
Asking as a person who had to spend half of the weekend digging through the outdated and poorly filled documentation
May 5, 2025 at 4:56 PM
How do you incentivize/stimulate your Data Analysts to write proper documentation?
Asking as a person who had to spend half of the weekend digging through the outdated and poorly filled documentation
Asking as a person who had to spend half of the weekend digging through the outdated and poorly filled documentation
How your email finds me:
May 2, 2025 at 9:44 AM
How your email finds me:
TIL about vibe investing
April 14, 2025 at 8:43 AM
TIL about vibe investing
👉 HABIT & ANXIETY need to be addressed in OBJECTION HANDLING 👈
Make sure that customers can find in your new product all the things they used to have in their previous solutions and convince them that they won't find in your product what they are afraid to find❗
Make sure that customers can find in your new product all the things they used to have in their previous solutions and convince them that they won't find in your product what they are afraid to find❗
April 3, 2025 at 12:14 PM
👉 HABIT & ANXIETY need to be addressed in OBJECTION HANDLING 👈
Make sure that customers can find in your new product all the things they used to have in their previous solutions and convince them that they won't find in your product what they are afraid to find❗
Make sure that customers can find in your new product all the things they used to have in their previous solutions and convince them that they won't find in your product what they are afraid to find❗
🔴 ANXIETY
Everything that customers are afraid to find (or not find) in your new product if they abandon their current solution:
↳ Poor user experience
↳ Lack of vital features
Everything that customers are afraid to find (or not find) in your new product if they abandon their current solution:
↳ Poor user experience
↳ Lack of vital features
April 3, 2025 at 12:14 PM
🔴 ANXIETY
Everything that customers are afraid to find (or not find) in your new product if they abandon their current solution:
↳ Poor user experience
↳ Lack of vital features
Everything that customers are afraid to find (or not find) in your new product if they abandon their current solution:
↳ Poor user experience
↳ Lack of vital features
🔴 HABIT
Everything in the existing solution that retains customers within it and prevents them from switching:
↳ Integration with a vital service
↳ Great discount for long-term use
↳ High cancelation fees
Everything in the existing solution that retains customers within it and prevents them from switching:
↳ Integration with a vital service
↳ Great discount for long-term use
↳ High cancelation fees
April 3, 2025 at 12:14 PM
🔴 HABIT
Everything in the existing solution that retains customers within it and prevents them from switching:
↳ Integration with a vital service
↳ Great discount for long-term use
↳ High cancelation fees
Everything in the existing solution that retains customers within it and prevents them from switching:
↳ Integration with a vital service
↳ Great discount for long-term use
↳ High cancelation fees
👉 PUSH & PULL are perfect candidates for your VALUE PROPOSITION 👈
They enhance your product's positioning and work on inviting customers to ditch the old product and try a new one 🟢
Use them straight away for your value propositions like "Our product is faster than [existing solution name]
They enhance your product's positioning and work on inviting customers to ditch the old product and try a new one 🟢
Use them straight away for your value propositions like "Our product is faster than [existing solution name]
April 3, 2025 at 12:14 PM
👉 PUSH & PULL are perfect candidates for your VALUE PROPOSITION 👈
They enhance your product's positioning and work on inviting customers to ditch the old product and try a new one 🟢
Use them straight away for your value propositions like "Our product is faster than [existing solution name]
They enhance your product's positioning and work on inviting customers to ditch the old product and try a new one 🟢
Use them straight away for your value propositions like "Our product is faster than [existing solution name]
🟢 PULL
Everything that attracts customers to your product:
↳ Solving problems more effectively
↳ Intuitive design
↳ Better UX
Everything that attracts customers to your product:
↳ Solving problems more effectively
↳ Intuitive design
↳ Better UX
April 3, 2025 at 12:14 PM
🟢 PULL
Everything that attracts customers to your product:
↳ Solving problems more effectively
↳ Intuitive design
↳ Better UX
Everything that attracts customers to your product:
↳ Solving problems more effectively
↳ Intuitive design
↳ Better UX
🟢 PUSH
Everything that customers already dislike in their existing solution:
↳ Slow performance
↳ Poor customer experience
|↳ High pricing
All of these already push them away and stimulate them to search for alternatives
Everything that customers already dislike in their existing solution:
↳ Slow performance
↳ Poor customer experience
|↳ High pricing
All of these already push them away and stimulate them to search for alternatives
April 3, 2025 at 12:14 PM
🟢 PUSH
Everything that customers already dislike in their existing solution:
↳ Slow performance
↳ Poor customer experience
|↳ High pricing
All of these already push them away and stimulate them to search for alternatives
Everything that customers already dislike in their existing solution:
↳ Slow performance
↳ Poor customer experience
|↳ High pricing
All of these already push them away and stimulate them to search for alternatives
The decision-making factors of your potential customers could be summarized into four following categories:
🟢 PUSH & PULL (factors that help you)
🔴 HABIT & ANXIETY (factors that work against you)
🟢 PUSH & PULL (factors that help you)
🔴 HABIT & ANXIETY (factors that work against you)
April 3, 2025 at 12:14 PM
The decision-making factors of your potential customers could be summarized into four following categories:
🟢 PUSH & PULL (factors that help you)
🔴 HABIT & ANXIETY (factors that work against you)
🟢 PUSH & PULL (factors that help you)
🔴 HABIT & ANXIETY (factors that work against you)
Convincing your audience to buy your product is all about understanding their decision-making process
The Four Forces of Progress framework - a great way to visualize this process and understand the factors that work towards and against your product ⤵️
The Four Forces of Progress framework - a great way to visualize this process and understand the factors that work towards and against your product ⤵️
April 3, 2025 at 12:14 PM
Convincing your audience to buy your product is all about understanding their decision-making process
The Four Forces of Progress framework - a great way to visualize this process and understand the factors that work towards and against your product ⤵️
The Four Forces of Progress framework - a great way to visualize this process and understand the factors that work towards and against your product ⤵️
Found this gem. So accurate
March 18, 2025 at 6:45 AM
Found this gem. So accurate
Last week was quite eventful for meeting new mentees
March 17, 2025 at 3:21 PM
Last week was quite eventful for meeting new mentees
Morgenpanik-Erdnussbutteressen - Chat GPT got you
March 12, 2025 at 8:54 AM
Morgenpanik-Erdnussbutteressen - Chat GPT got you
First time living in a house with a little garden. So we can do this in the middle of a workday
March 12, 2025 at 8:52 AM
First time living in a house with a little garden. So we can do this in the middle of a workday