Also published on The Journal and Premium Times
jrnl.ie/6762380

www.premiumtimesng.com/agriculture/...

Through a Freedom of Information request, we uncovered slideshows documenting details of the industry’s 2023 trade mission to Nigeria and Senegal, offering a rare glimpse into the tactics used by the sector to win over consumers in West Africa.

Papa Assane Diop from @humundi.bsky.social‬ said misinformation on social media is overstating the benefits of foreign milk powder, in contrast to fresh milk. “This creates a false perception among West African consumers, turning them away from fresh milk, which is wrongly perceived as ‘dangerous’."

FFMP cannot be described as milk in Europe. Instead, Ireland exports it mostly to West Africa – between 2021-2024, Ireland exported >400,000 tonnes of FFMP to West Africa.

Higher priced butter and cream are mostly sent to Europe and the US.

Fat-filled milk powder (FFMP) is made from skimmed milk powder (a by-product of butter and cream) and vegetable fats.

Irish companies are using social media and influencers to market it as healthy, especially for children. But experts describe it as “nutritionally mediocre” and “low quality”.

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We also used satellite imagery to confirm ownership of farms in the Gulf of Güllük.

We pieced together this supply chain with multiple field trips to Senegal, analysing trade data, and investigating packaging on fish in UK supermarkets.

Also published on The Guardian: www.theguardian.com/environment/...

Nous avons également utilisé des images satellites pour confirmer la propriété des fermes dans le golfe de Güllük.

Nous avons reconstitué cette chaîne d'approvisionnement grâce à plusieurs voyages sur le terrain au Sénégal, à l'analyse des données commerciales et à l'étude des emballages des poissons vendus dans les supermarchés britanniques.

Également publié dans The Guardian la semaine dernière : www.theguardian.com/environment/...

Thank you so much!!