Smart brands will start to diversify their PR strategies now to eke out remaining value of SEO while they can, while laying the foundation for the future.

👉 Press coverage from outlets that don't block ChatGPT and other AI crawlers (to ensure your brand is considered in responses from AI agents)
👉 Niche industry newsletters
👉 At industry conferences and events
👉 Bylines and paid articles in respected industry trade publications

👉 In the feed on social channels (asking people to click to get info = losing 99% of the potential audience)
👉 Via influencers whom your target audience already follows
👉 Podcast interviews and sponsorships (many B2B podcasts offer vendor-sponsored interviews at low cost)

Most people aren't interested in consuming content on your website. It's time to prioritize providing valuable thought leadership content to decision makers directly, on the channels they're already spending time. Some ideas: