I may quote you in an article I'm writing for Relato! My DMs are open too ☺️

• How do you convince in-house or agency stakeholders to make this shift?
• Do you have a process for evaluating requests and prioritizing content?
• How do you know if your approach is working? How do you measure impact?

You need to shift away from treating content like a service and start thinking of content as a strategic program that drives real business impact.

Have you been through this transition? Are you navigating it now? I'd love to know:

My morning looked similar. Thanks for reminding me to take a moment to appreciate it 💛 Happy new year!!

Nice! A product or a course? Always a good idea to diversify your income - in the past, I've made the mistake of doing the opposite.

In 2025, I'll be leaning into this experimental mindset even more as I test new services, expand into new niches, and keep my client roster interesting.

How about you? What worked surprisingly well for you this year? And what's your top priority for the new year?

So while this year was full of ups and downs, I'm focusing on the positives.

Because all this trial + error let me expand beyond long-form content into services like content strategy, copywriting, editing, and content operations.

Did everything work out perfectly? No way. I also had my fair share of:

⛔️ Discovery calls that went absolutely nowhere
⛔️ Clients that ended up taking content in house
⛔️ Projects that were booked but never happened

🧪 Worked with 24 clients, making for my largest client roster ever
🧪 Partnered with 8 agencies, giving me access to more diverse projects
🧪 Booked 45 networking calls, connecting me with more content folks
🧪 Completed 9 paid courses, helping me upskill + grow my business

I'd love to add to this list. Have any recommendations to share?

What are the best B2B content writing/editing/strategy courses you've taken or B2B content marketing communities you've joined this year?