Animenomics
animenomics.com
Animenomics
@animenomics.com
Animenomics shares insights on the business and market forces driving the anime and manga industries in Japan and around the world.

🗞️ Newsletter: https://news.animenomics.com/
📧 Contact: editors@animenomics.com
Animenomics has been named as a finalist in the Los Angeles Press Club's National Arts & Entertainment Journalism Awards.

We are nominated for a story published in February about how the end of de minimis duty exemptions affects imports of anime merchandise into the United States.
October 30, 2025 at 4:55 PM
Animenomics will present a current overview of how the anime industry works this Saturday, September 13, as part of @animelockdown.bsky.social programming on twitch.tv/animelockdown.

Join us to learn about anime studio financials, anime production committees, and more!
September 12, 2025 at 3:00 PM
FOR IMMEDIATE RELEASE

Animenomics is entering into a strategic partnership with Curation Entertainment Partners to bring more expansive stories about the global anime, manga, and webcomics market on different online platforms like @bijuku-official.bsky.social.
May 28, 2025 at 5:00 PM
Sony's year-end earnings presentation yesterday announced that @crunchyroll.com's anime SVOD service has surpassed 17 million paying subscribers. Here's what that subscription growth over time looks like.
May 15, 2025 at 6:30 PM
Animenomics will present two panels about the anime and manga business at Anime Detour at the Hyatt Regency Minneapolis this weekend.
March 27, 2025 at 9:55 PM
Animenomics has reached our first US$1,000 in annual recurring revenue, thanks to the generosity of paid subscribers who see a need for more anime business reporting.

This money will allow us to offset data subscription costs and to explore paid writing opportunities for contributors in the future.
October 18, 2024 at 9:50 PM
Aviot, a Japanese maker of audiovisual products, is exhibiting premium anime-branded electronics at Anime Expo.

As anime grows internationally, it's often seen as mass-market media with mass-market products, but there is also a growing consumer market for high-end anime merchandise.
July 4, 2024 at 8:21 PM
Animenomics in Los Angeles this week for Anime Expo, North America's largest anime industry and fan convention. It will be several days of meeting industry professionals and seeing the latest in anime fandom.
July 3, 2024 at 9:10 PM
Kadokawa is also increasingly less reliant on the Americas for international sales as sales in Asian markets (outside Japan) rise across all business segments. 15/15
May 9, 2024 at 5:40 PM
Mushoku Tensei comes in as the top-selling title in Kadokawa's publishing business segment, while Oshi no Ko is the top-selling title in anime. A new addition on this slide is the breakdown of publishing sales between actual book sales vs. licensing sales (to anime, etc). 14/15
May 9, 2024 at 5:39 PM
Looking back over multiple fiscal years, it's clear that Kadokawa's anime licensing sales have grown significantly. Operating margin of the overall licensing business remains fairly consistent over the years. 13/15
May 9, 2024 at 5:38 PM
Zooming in on Kadokawa's anime business, international licensing sales jumped significantly in Q4 (January to March), driven by Delicious in Dungeon and Ishura. 12/15
May 9, 2024 at 5:37 PM
In digital publishing, more than three-quarters of Kadokawa's e-book sales come from manga. For context, in the broader Japanese publishing industry, 90% of all e-book sales come from digital manga. 11/15
May 9, 2024 at 5:36 PM
Kadokawa's pace of manga and light novel publishing appears to have slowed in Q4 (January to March), but the previous pace was ahead of the previous fiscal year. Overall, there is still a net increase in the number of unique volumes published in FY2023. 10/15
May 9, 2024 at 5:35 PM
Q4 (January to March) sales of light novels and manga, about ¥4.73 billion, make up about 40% of Kadokawa's Q4 total print publication sales. 9/15
May 9, 2024 at 5:35 PM
Kadokawa not only finances anime productions of its own intellectual properties, but also properties from other publishers. For example, Oshi no Ko, Trillion Game, and Medalist aren't Kadokawa titles. 8/15
May 9, 2024 at 5:34 PM
Looking forward to the new fiscal year ending March 31, 2025, Kadokawa expects the anime business to post record sales and profit. Sales and profit in the aggregated anime and live-action film business segment are expected to fall, however. 7/15
May 9, 2024 at 5:33 PM
Kadokawa summarizes its anime intellectual property strategy as the following: "Give hit titles a more global and mass market reach, making them bigger and longer-life." Studio subsidiaries are exploring AI and shared systems to increase productivity to achieve this goal. 6/15
May 9, 2024 at 5:32 PM
Kadokawa is the joint operator of the annual Animelo Summer Live (also known as Anisama) anime music festival through a subsidiary. As expected, the live entertainment business is rebounding from pandemic-era lows, with net sales jumping 18% year-over-year. 5/15
May 9, 2024 at 5:31 PM
Anime is driving most of the sales growth in Kadokawa's anime and live-action film business segment. Within Q4 (January to March), Delicious in Dungeon and Ishura recorded strong sales. Anime studios under Kadokawa also appear to be profitable. 4/15
May 9, 2024 at 5:30 PM
Kadokawa's anime and live-action film business segment (previously called the video business) grew more than last forecast. Net sales grew 6.4% (compared to 3.5% forecast), and operating profit more than doubled. 3/15
May 9, 2024 at 5:30 PM
Kadokawa's high-level observations from the past year: U.S. publication business declined after pandemic-level highs; net sales in anime business recorded 15% CAGR in the last 5 years. 2/15
May 9, 2024 at 5:29 PM
Kadokawa, a regular participant of anime production committees, posted FY2023 full-year financial results today. Below are some highlights from their anime, manga, and light novel businesses. 🧵 1/15
May 9, 2024 at 5:28 PM
Hayao Miyazaki's The Boy and the Heron opened in China this week to record-breaking ticket sales. Ticketing services provider Maoyan predicts it will earn at least CN¥755 million (US$104 million), beating Makoto Shinkai's Suzume to become China's best-selling anime film release.

Photo: Kyodo News
April 5, 2024 at 4:06 PM
My Hero Academia has become the the 20th manga series to have 100 million copies in circulation worldwide. Below is an advertisement spread in The Yomiuri Shimbun newspaper today announcing the milestone.

Photo: Atsushi Ohara/The Asahi Shimbun
April 4, 2024 at 3:25 PM