Andrew Dietz
andrewdietz.bsky.social
Andrew Dietz
@andrewdietz.bsky.social
I'm founder and President of Creative Growth, co-founder of Creative Influence, and of Messaging Machines. I help mid-sized B2B companies thrive with creative growth strategies, AI-driven marketing, thought leadership, and relationship-building.
Dunno...I duzn't feel no stoopider than I youse too. U?
bit.ly/3QjGo9J

If AI over reliance risks eroding the critical thinking and creativity needed for crafting truly impactful, human centric marketing, do we need to institute AI-Free Zones...AI Fasts...at work? Nah I duzn't thank sew.
New Research Suggests Overreliance on AI Could Hinder Critical Thinking
A study finds that gen AI tools may be "encouraging over-reliance on AI, with confidence in the tool often diminishing independent problem-solving."
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February 14, 2025 at 1:37 PM
How is AI transforming B2B marketing at a global industrial giant? Honeywell CMO Ron McMurtrie shares how his team is shifting from marketing volume to customer value using AI . Read the full interview on Messaging Machines: bit.ly/3CAEe2m #aimarketing #b2bmarketing
Scaling Value with AI — Messaging Machines
Honeywell is proving that “big” and “AI agile” aren’t mutually exclusive when it comes to B2B marketing and sales.
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February 10, 2025 at 4:19 PM
As AI grows in dominance and automation infiltrates everything, should we expect a cultural backlash? Even so, AI may be, paradoxically, be the antidote. bit.ly/40EhVki
AI and the Cultural Pendulum Paradox — Messaging Machines
AI isn’t going anywhere but forward and up. But neither are our needs for human connection, creativity, and trust going away. The companies that get the balance right—who use AI intelligently, without...
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February 1, 2025 at 10:55 PM
Reposted by Andrew Dietz
For B2B marketers, the biggest payoff may come from using Gen AI to facilitate braver, elevated, differentiated messaging and campaigns. Its not in generating volumes of "sea of sameness" content which is the likely result of viewing AI as primarily an efficiency tool. bit.ly/3W9k6KY
The AI Creativity Edge — Messaging Machines
Use Generative AI to compete on marketing creativity, not just efficiency.
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January 8, 2025 at 8:51 PM
Reposted by Andrew Dietz
Creative AI: Here’s are some non-obvious prompts for using generative AI to spark creativity & brand differentiation in B2B marketing. Let me know how they work for you. bit.ly/4j491VD #aiinmarketing #aiinnovation #messagingmachines
Creative AI - Bonus Ideas — Messaging Machines
Ideas for using generative AI to boost messaging creativity and brand difference.
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January 11, 2025 at 1:43 PM
Reposted by Andrew Dietz
AI is moving faster than a squirrel on a greased power line. How do you keep up? Here are some thoughts for B2B marketers and growth-focused professionals. #generativeai #aimarketing #b2bmarketing #martech bit.ly/4hCJUI3
Generative AI at Full Speed — Messaging Machines
How can mid-sized B2B brands keep up with the pace of AI change?
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January 17, 2025 at 4:22 PM
Reposted by Andrew Dietz
How do you find and own thought leadership white space? Here are some thoughts on how AI can help unearth non-obvious insights and provocative points of view that lift your brand and spark prospect discussions. bit.ly/3Cia83o #aimarketing #thoughtleadership #generativeai
Find Content White Space — Messaging Machines
Done right, Generative AI Can Find Thought Leadership Whitespace for B2B Marketers
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January 19, 2025 at 9:23 PM
How do you find and own thought leadership white space? Here are some thoughts on how AI can help unearth non-obvious insights and provocative points of view that lift your brand and spark prospect discussions. bit.ly/3Cia83o #aimarketing #thoughtleadership #generativeai
Find Content White Space — Messaging Machines
Done right, Generative AI Can Find Thought Leadership Whitespace for B2B Marketers
bit.ly
January 19, 2025 at 9:23 PM
AI is moving faster than a squirrel on a greased power line. How do you keep up? Here are some thoughts for B2B marketers and growth-focused professionals. #generativeai #aimarketing #b2bmarketing #martech bit.ly/4hCJUI3
Generative AI at Full Speed — Messaging Machines
How can mid-sized B2B brands keep up with the pace of AI change?
bit.ly
January 17, 2025 at 4:22 PM
Creative AI: Here’s are some non-obvious prompts for using generative AI to spark creativity & brand differentiation in B2B marketing. Let me know how they work for you. bit.ly/4j491VD #aiinmarketing #aiinnovation #messagingmachines
Creative AI - Bonus Ideas — Messaging Machines
Ideas for using generative AI to boost messaging creativity and brand difference.
bit.ly
January 11, 2025 at 1:43 PM
For B2B marketers, the biggest payoff may come from using Gen AI to facilitate braver, elevated, differentiated messaging and campaigns. Its not in generating volumes of "sea of sameness" content which is the likely result of viewing AI as primarily an efficiency tool. bit.ly/3W9k6KY
The AI Creativity Edge — Messaging Machines
Use Generative AI to compete on marketing creativity, not just efficiency.
bit.ly
January 8, 2025 at 8:51 PM
Thinking about Generative AI and B2B marketing: a "human in the loop" has always been crucial for successfully adopting new MarTech. The same is true now...even more so. bit.ly/4fe2WCW
The Secret Weapon Helping Businesses Get Results From AI: Humans
It turns out the latest machines need us as much as we need them.
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December 12, 2024 at 3:08 PM