Andrei Kurtuy
@andreikurtuy.bsky.social
🚀 Career Expert | Co-founder Novorésumé
📈 Helping 19M+ users grow their careers
📰 Featured in Forbes, Bloomberg & Børsen
🎯 Job & Career Tips ⬇️
andreikurtuy.com
📈 Helping 19M+ users grow their careers
📰 Featured in Forbes, Bloomberg & Børsen
🎯 Job & Career Tips ⬇️
andreikurtuy.com
Follow Greg if you want to build internet-native businesses, master quiet growth, and finally act on the ideas you’ve been sitting on.
🛠 Build a resilient career strategy.
Join The Ever-Changing Career for tips on adaptability and growth 👇
andreikurtuy.com
🛠 Build a resilient career strategy.
Join The Ever-Changing Career for tips on adaptability and growth 👇
andreikurtuy.com
Andrei Kurtuy | The Ever-Changing Career
Career Expert and Co-Founder of Novorésumé. I’m here to reshape how you think and feel about your career. Join my newsletter to get practical insights on how to stay competitive and thrive in today’s…
andreikurtuy.com
May 30, 2025 at 12:55 PM
Follow Greg if you want to build internet-native businesses, master quiet growth, and finally act on the ideas you’ve been sitting on.
🛠 Build a resilient career strategy.
Join The Ever-Changing Career for tips on adaptability and growth 👇
andreikurtuy.com
🛠 Build a resilient career strategy.
Join The Ever-Changing Career for tips on adaptability and growth 👇
andreikurtuy.com
Tl;dr:
I’ve followed Greg Isenberg for over six years.
What inspires me isn’t just his success. It’s the calm, consistent way he treats business as a craft.
He proves that execution beats ideas. Community beats virality. Simplicity scales.
I’ve followed Greg Isenberg for over six years.
What inspires me isn’t just his success. It’s the calm, consistent way he treats business as a craft.
He proves that execution beats ideas. Community beats virality. Simplicity scales.
May 30, 2025 at 12:55 PM
Tl;dr:
I’ve followed Greg Isenberg for over six years.
What inspires me isn’t just his success. It’s the calm, consistent way he treats business as a craft.
He proves that execution beats ideas. Community beats virality. Simplicity scales.
I’ve followed Greg Isenberg for over six years.
What inspires me isn’t just his success. It’s the calm, consistent way he treats business as a craft.
He proves that execution beats ideas. Community beats virality. Simplicity scales.
6. Simplicity wins
Greg avoids complexity. He teaches that great businesses often solve one small problem really well.
The simpler the product, the faster the feedback loop. The more focused the community, the stronger the traction.
Greg avoids complexity. He teaches that great businesses often solve one small problem really well.
The simpler the product, the faster the feedback loop. The more focused the community, the stronger the traction.
May 30, 2025 at 12:55 PM
6. Simplicity wins
Greg avoids complexity. He teaches that great businesses often solve one small problem really well.
The simpler the product, the faster the feedback loop. The more focused the community, the stronger the traction.
Greg avoids complexity. He teaches that great businesses often solve one small problem really well.
The simpler the product, the faster the feedback loop. The more focused the community, the stronger the traction.
5. Think like a studio
Most founders go all-in on one bet. Greg builds systems.
Late Checkout is structured to test ideas quickly, build small, and double down on traction.
It’s not a startup. It’s a studio with compounding momentum.
Most founders go all-in on one bet. Greg builds systems.
Late Checkout is structured to test ideas quickly, build small, and double down on traction.
It’s not a startup. It’s a studio with compounding momentum.
May 30, 2025 at 12:55 PM
5. Think like a studio
Most founders go all-in on one bet. Greg builds systems.
Late Checkout is structured to test ideas quickly, build small, and double down on traction.
It’s not a startup. It’s a studio with compounding momentum.
Most founders go all-in on one bet. Greg builds systems.
Late Checkout is structured to test ideas quickly, build small, and double down on traction.
It’s not a startup. It’s a studio with compounding momentum.
4. Product > promotion
No hype-first launches. No performative “build in public” playbook.
Greg builds first, validates fast, and scales only when the product speaks for itself.
No hype-first launches. No performative “build in public” playbook.
Greg builds first, validates fast, and scales only when the product speaks for itself.
May 30, 2025 at 12:55 PM
4. Product > promotion
No hype-first launches. No performative “build in public” playbook.
Greg builds first, validates fast, and scales only when the product speaks for itself.
No hype-first launches. No performative “build in public” playbook.
Greg builds first, validates fast, and scales only when the product speaks for itself.
3. Share value, protect your process
Greg’s Twitter and newsletter are packed with insights.
But behind the scenes, he builds quietly, launching profitable products that don’t make headlines.
He proves you can teach in public without turning your life into content.
Greg’s Twitter and newsletter are packed with insights.
But behind the scenes, he builds quietly, launching profitable products that don’t make headlines.
He proves you can teach in public without turning your life into content.
May 30, 2025 at 12:55 PM
3. Share value, protect your process
Greg’s Twitter and newsletter are packed with insights.
But behind the scenes, he builds quietly, launching profitable products that don’t make headlines.
He proves you can teach in public without turning your life into content.
Greg’s Twitter and newsletter are packed with insights.
But behind the scenes, he builds quietly, launching profitable products that don’t make headlines.
He proves you can teach in public without turning your life into content.
2. Community is a moat
Greg doesn’t build for the masses. He builds for niches.
His model: find tight-knit internet communities, make something just for them, and layer community on top.
Greg doesn’t build for the masses. He builds for niches.
His model: find tight-knit internet communities, make something just for them, and layer community on top.
May 30, 2025 at 12:55 PM
2. Community is a moat
Greg doesn’t build for the masses. He builds for niches.
His model: find tight-knit internet communities, make something just for them, and layer community on top.
Greg doesn’t build for the masses. He builds for niches.
His model: find tight-knit internet communities, make something just for them, and layer community on top.
1. Execution over everything
Greg once said, “Ideas are worthless. Execution is everything.”
That one line has stuck with me for years.
His success doesn’t come from wild originality, but from acting while others hesitate.
Journaling ideas won’t change your life.
Shipping will.
Greg once said, “Ideas are worthless. Execution is everything.”
That one line has stuck with me for years.
His success doesn’t come from wild originality, but from acting while others hesitate.
Journaling ideas won’t change your life.
Shipping will.
May 30, 2025 at 12:55 PM
1. Execution over everything
Greg once said, “Ideas are worthless. Execution is everything.”
That one line has stuck with me for years.
His success doesn’t come from wild originality, but from acting while others hesitate.
Journaling ideas won’t change your life.
Shipping will.
Greg once said, “Ideas are worthless. Execution is everything.”
That one line has stuck with me for years.
His success doesn’t come from wild originality, but from acting while others hesitate.
Journaling ideas won’t change your life.
Shipping will.
His work powers some of the most quietly successful community-led startups online.
But what sets Greg apart?
He doesn’t just talk. He ships. Then scales.
Here are 6 lessons from his journey that’ll reshape how you approach creativity, community, and execution:
But what sets Greg apart?
He doesn’t just talk. He ships. Then scales.
Here are 6 lessons from his journey that’ll reshape how you approach creativity, community, and execution:
May 30, 2025 at 12:55 PM
His work powers some of the most quietly successful community-led startups online.
But what sets Greg apart?
He doesn’t just talk. He ships. Then scales.
Here are 6 lessons from his journey that’ll reshape how you approach creativity, community, and execution:
But what sets Greg apart?
He doesn’t just talk. He ships. Then scales.
Here are 6 lessons from his journey that’ll reshape how you approach creativity, community, and execution:
📬 Weekly career insights delivered to your inbox.
From job search tactics to skill development—subscribe now for free 👇
andreikurtuy.com
From job search tactics to skill development—subscribe now for free 👇
andreikurtuy.com
Andrei Kurtuy | The Ever-Changing Career
Career Expert and Co-Founder of Novorésumé. I’m here to reshape how you think and feel about your career. Join my newsletter to get practical insights on how to stay competitive and thrive in today’s…
andreikurtuy.com
May 29, 2025 at 12:55 PM
📬 Weekly career insights delivered to your inbox.
From job search tactics to skill development—subscribe now for free 👇
andreikurtuy.com
From job search tactics to skill development—subscribe now for free 👇
andreikurtuy.com
9/ Resume tailoring isn't optional anymore.
It's the difference between getting interviews and getting ghosted.
Most candidates know this, but don't do it because it takes time.
And THAT will be your competitive advantage.
It's the difference between getting interviews and getting ghosted.
Most candidates know this, but don't do it because it takes time.
And THAT will be your competitive advantage.
May 29, 2025 at 12:55 PM
9/ Resume tailoring isn't optional anymore.
It's the difference between getting interviews and getting ghosted.
Most candidates know this, but don't do it because it takes time.
And THAT will be your competitive advantage.
It's the difference between getting interviews and getting ghosted.
Most candidates know this, but don't do it because it takes time.
And THAT will be your competitive advantage.
8/ Step 6: Use AI to Speed Up the Process
AI speeds up tailoring - but always add your human touch before submitting.
Run your resume and the job ad you’re applying for through ChatGPT.
Ask it to give you recommendations on how to further tailor your resume.
AI speeds up tailoring - but always add your human touch before submitting.
Run your resume and the job ad you’re applying for through ChatGPT.
Ask it to give you recommendations on how to further tailor your resume.
May 29, 2025 at 12:55 PM
8/ Step 6: Use AI to Speed Up the Process
AI speeds up tailoring - but always add your human touch before submitting.
Run your resume and the job ad you’re applying for through ChatGPT.
Ask it to give you recommendations on how to further tailor your resume.
AI speeds up tailoring - but always add your human touch before submitting.
Run your resume and the job ad you’re applying for through ChatGPT.
Ask it to give you recommendations on how to further tailor your resume.
7/ Step 5: Reorganize for Relevance
Put your most relevant experience at the top of each section.
If they want project management skills, make sure your PM experience appears first - even if it's not your most recent role.
The top third of your resume gets the most attention.
Make it count.
Put your most relevant experience at the top of each section.
If they want project management skills, make sure your PM experience appears first - even if it's not your most recent role.
The top third of your resume gets the most attention.
Make it count.
May 29, 2025 at 12:55 PM
7/ Step 5: Reorganize for Relevance
Put your most relevant experience at the top of each section.
If they want project management skills, make sure your PM experience appears first - even if it's not your most recent role.
The top third of your resume gets the most attention.
Make it count.
Put your most relevant experience at the top of each section.
If they want project management skills, make sure your PM experience appears first - even if it's not your most recent role.
The top third of your resume gets the most attention.
Make it count.
6/ Step 4: Mirror the Language
Companies use ATS (Applicant Tracking Systems) to filter resumes.
If the job wants "customer acquisition" but you list "user growth" - you might get filtered out.
Use their exact terminology wherever possible.
Companies use ATS (Applicant Tracking Systems) to filter resumes.
If the job wants "customer acquisition" but you list "user growth" - you might get filtered out.
Use their exact terminology wherever possible.
May 29, 2025 at 12:55 PM
6/ Step 4: Mirror the Language
Companies use ATS (Applicant Tracking Systems) to filter resumes.
If the job wants "customer acquisition" but you list "user growth" - you might get filtered out.
Use their exact terminology wherever possible.
Companies use ATS (Applicant Tracking Systems) to filter resumes.
If the job wants "customer acquisition" but you list "user growth" - you might get filtered out.
Use their exact terminology wherever possible.
5/ Step 3: Match Your Work Experience
For each bullet point, ask:
"Does this help show I can do THIS specific job?"
If not, replace it with something that does.
❌ "Managed social media"
✅ "Created Instagram content strategy that increased engagement by 43% in 90 days"
For each bullet point, ask:
"Does this help show I can do THIS specific job?"
If not, replace it with something that does.
❌ "Managed social media"
✅ "Created Instagram content strategy that increased engagement by 43% in 90 days"
May 29, 2025 at 12:55 PM
5/ Step 3: Match Your Work Experience
For each bullet point, ask:
"Does this help show I can do THIS specific job?"
If not, replace it with something that does.
❌ "Managed social media"
✅ "Created Instagram content strategy that increased engagement by 43% in 90 days"
For each bullet point, ask:
"Does this help show I can do THIS specific job?"
If not, replace it with something that does.
❌ "Managed social media"
✅ "Created Instagram content strategy that increased engagement by 43% in 90 days"
4/ Step 2: Create a "Master Resume"
Build a comprehensive document with ALL your:
- Work experiences
- Projects
- Skills
- Achievements with metrics
This will be what you’re customizing for each job you’re applying for.
Build a comprehensive document with ALL your:
- Work experiences
- Projects
- Skills
- Achievements with metrics
This will be what you’re customizing for each job you’re applying for.
May 29, 2025 at 12:55 PM
4/ Step 2: Create a "Master Resume"
Build a comprehensive document with ALL your:
- Work experiences
- Projects
- Skills
- Achievements with metrics
This will be what you’re customizing for each job you’re applying for.
Build a comprehensive document with ALL your:
- Work experiences
- Projects
- Skills
- Achievements with metrics
This will be what you’re customizing for each job you’re applying for.
3/ Step 1: Decode the Job Description
Think of job descriptions as a cheat sheet from the hiring manager.
Extract:
- Must-have skills
- Key responsibilities
- Company values
- Industry jargon
This is your tailoring roadmap - use their exact language.
Think of job descriptions as a cheat sheet from the hiring manager.
Extract:
- Must-have skills
- Key responsibilities
- Company values
- Industry jargon
This is your tailoring roadmap - use their exact language.
May 29, 2025 at 12:55 PM
3/ Step 1: Decode the Job Description
Think of job descriptions as a cheat sheet from the hiring manager.
Extract:
- Must-have skills
- Key responsibilities
- Company values
- Industry jargon
This is your tailoring roadmap - use their exact language.
Think of job descriptions as a cheat sheet from the hiring manager.
Extract:
- Must-have skills
- Key responsibilities
- Company values
- Industry jargon
This is your tailoring roadmap - use their exact language.
2/ Here's what actually works - the sniper approach:
- Select 10-15 target companies
- Research each deeply
- Create a custom resume version for each
- Focus on quality applications, not quantity
One tailored application > 20 generic ones
- Select 10-15 target companies
- Research each deeply
- Create a custom resume version for each
- Focus on quality applications, not quantity
One tailored application > 20 generic ones
May 29, 2025 at 12:55 PM
2/ Here's what actually works - the sniper approach:
- Select 10-15 target companies
- Research each deeply
- Create a custom resume version for each
- Focus on quality applications, not quantity
One tailored application > 20 generic ones
- Select 10-15 target companies
- Research each deeply
- Create a custom resume version for each
- Focus on quality applications, not quantity
One tailored application > 20 generic ones
1/ The "spray and pray" approach is killing your chances.
Sending the identical resume to 100 jobs = 100 rejections.
A generic resume tells employers you're not really interested in THEIR specific job.
It screams "I'm desperate for ANY job" rather than "I'm perfect for THIS job."
Sending the identical resume to 100 jobs = 100 rejections.
A generic resume tells employers you're not really interested in THEIR specific job.
It screams "I'm desperate for ANY job" rather than "I'm perfect for THIS job."
May 29, 2025 at 12:55 PM
1/ The "spray and pray" approach is killing your chances.
Sending the identical resume to 100 jobs = 100 rejections.
A generic resume tells employers you're not really interested in THEIR specific job.
It screams "I'm desperate for ANY job" rather than "I'm perfect for THIS job."
Sending the identical resume to 100 jobs = 100 rejections.
A generic resume tells employers you're not really interested in THEIR specific job.
It screams "I'm desperate for ANY job" rather than "I'm perfect for THIS job."
10/ The bottom line:
The difference between ignored and hired isn't just your qualifications.
It's how you present them.
Stop writing a boring resume that looks like everyone else's.
The difference between ignored and hired isn't just your qualifications.
It's how you present them.
Stop writing a boring resume that looks like everyone else's.
May 28, 2025 at 12:55 PM
10/ The bottom line:
The difference between ignored and hired isn't just your qualifications.
It's how you present them.
Stop writing a boring resume that looks like everyone else's.
The difference between ignored and hired isn't just your qualifications.
It's how you present them.
Stop writing a boring resume that looks like everyone else's.
9/ I'd drop generic or outdated skills.
In 2025, listing "social media management" for a tech marketing role is like saying you know how to use email.
Focus on specialized, in-demand skills that match current job descriptions and industry trends.
In 2025, listing "social media management" for a tech marketing role is like saying you know how to use email.
Focus on specialized, in-demand skills that match current job descriptions and industry trends.
May 28, 2025 at 12:55 PM
9/ I'd drop generic or outdated skills.
In 2025, listing "social media management" for a tech marketing role is like saying you know how to use email.
Focus on specialized, in-demand skills that match current job descriptions and industry trends.
In 2025, listing "social media management" for a tech marketing role is like saying you know how to use email.
Focus on specialized, in-demand skills that match current job descriptions and industry trends.
8/ I'd make my LinkedIn profile exceptional and link to it in the resume header.
Tech industry recruiters check LinkedIn before interviews.
I'd ensure mine had:
✅Recommendations from senior colleagues
✅Published thought leadership posts
✅Consistent professional branding
Tech industry recruiters check LinkedIn before interviews.
I'd ensure mine had:
✅Recommendations from senior colleagues
✅Published thought leadership posts
✅Consistent professional branding
May 28, 2025 at 12:55 PM
8/ I'd make my LinkedIn profile exceptional and link to it in the resume header.
Tech industry recruiters check LinkedIn before interviews.
I'd ensure mine had:
✅Recommendations from senior colleagues
✅Published thought leadership posts
✅Consistent professional branding
Tech industry recruiters check LinkedIn before interviews.
I'd ensure mine had:
✅Recommendations from senior colleagues
✅Published thought leadership posts
✅Consistent professional branding
7/ I'd customize for EACH application:
I'd study the job description and mirror the exact terminology.
If they want "experience with subscription models," my resume would specifically mention "subscription revenue optimization."
Match their language = pass the ATS filters.
I'd study the job description and mirror the exact terminology.
If they want "experience with subscription models," my resume would specifically mention "subscription revenue optimization."
Match their language = pass the ATS filters.
May 28, 2025 at 12:55 PM
7/ I'd customize for EACH application:
I'd study the job description and mirror the exact terminology.
If they want "experience with subscription models," my resume would specifically mention "subscription revenue optimization."
Match their language = pass the ATS filters.
I'd study the job description and mirror the exact terminology.
If they want "experience with subscription models," my resume would specifically mention "subscription revenue optimization."
Match their language = pass the ATS filters.