@ssfrigerio.bsky.social BlueSky 7, I chose a meme about the 2017 United Airlines crisis. If I were the organization, I’d respond with empathy and transparency, taking responsibility and apologizing. A message that acknowledges frustration and explains changes shows honesty and helps rebuild trust.

Social media complicates crisis communication, one message can reach many audiences. For example, when an airline posts “We’re sorry for today’s delay, etc. the intended audience is passengers, but media, regulators, competitors, and critics may see it differently. @ssfrigerio.bsky.social #Crisis6

For this post @ssfrigerio.bsky.social I chose a video of a girl who missed her grandpa’s funeral because of Ryanair. It shows grief + anger, emotions CERC says drive crisis reactions. Benoit’s theory shows Ryanair must apologize + act or risk looking heartless. #Crisis4

Anti-McDonald’s ad shows a child’s coffin with “Still lovin’ it?” A fear appeal linking fast food to childhood obesity and death. Fischhoff et al. note fear shapes how we judge risk, but if it feels too extreme, people may tune out instead of changing it. #Crisis3 @ssfrigerio.bsky.social

For my second post I choose the classic ‘No Smoking’ sign, I think it's effective because it’s universally understood: a cigarette icon crossed with a bold red slash. Its clarity, simplicity, and reliance on visuals over words allow it to transcend language and literacy barriers. 🚭