The ANA
@anamarketers.bsky.social
Shaping the future of marketing
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ana.net
Multi-touch attribution isn’t the hill marketers should be dying on. Paul Boruta breaks down why incrementality matters more—and how to build experiments that actually reveal what’s moving the needle.
Plus: thoughts on the new Spotify x Netflix podcast deal. Listen: https://shorturl.at/1NscH
Plus: thoughts on the new Spotify x Netflix podcast deal. Listen: https://shorturl.at/1NscH
November 24, 2025 at 9:21 PM
Multi-touch attribution isn’t the hill marketers should be dying on. Paul Boruta breaks down why incrementality matters more—and how to build experiments that actually reveal what’s moving the needle.
Plus: thoughts on the new Spotify x Netflix podcast deal. Listen: https://shorturl.at/1NscH
Plus: thoughts on the new Spotify x Netflix podcast deal. Listen: https://shorturl.at/1NscH
At the 2025 ANA Masters of Marketing Conference, industry leaders discussed trends in brand growth, focusing on artificial intelligence, creativity, trust, and the roles of agility and community. For more highlights, visit https://shorturl.at/BSTiQ.
November 24, 2025 at 5:02 PM
At the 2025 ANA Masters of Marketing Conference, industry leaders discussed trends in brand growth, focusing on artificial intelligence, creativity, trust, and the roles of agility and community. For more highlights, visit https://shorturl.at/BSTiQ.
The future of TV isn’t awareness. It’s action. Now with deeper measurement and clearer insights, multi screen TV is becoming one of the most powerful performance channels in marketing. https://shorturl.at/vBgRl
November 21, 2025 at 7:07 PM
The future of TV isn’t awareness. It’s action. Now with deeper measurement and clearer insights, multi screen TV is becoming one of the most powerful performance channels in marketing. https://shorturl.at/vBgRl
What happens when you turn a mascot… into the snack? 👀 In our new Q&A, the ANA’s Denise McDevitt connects with Kellanova’s Jenny Lindquist to reveal how Pop-Tarts’ “First Edible Mascot” became a viral, award-winning moment. https://shorturl.at/x8ciR
November 20, 2025 at 10:03 PM
What happens when you turn a mascot… into the snack? 👀 In our new Q&A, the ANA’s Denise McDevitt connects with Kellanova’s Jenny Lindquist to reveal how Pop-Tarts’ “First Edible Mascot” became a viral, award-winning moment. https://shorturl.at/x8ciR
AI is transforming the way your brand gains trust and visibility. If your content, customer experience, and digital presence are not aligned, AI will take notice, and your brand could vanish from search results. https://shorturl.at/vE0MG
November 19, 2025 at 6:43 PM
AI is transforming the way your brand gains trust and visibility. If your content, customer experience, and digital presence are not aligned, AI will take notice, and your brand could vanish from search results. https://shorturl.at/vE0MG
Discover how ROAD iD’s journey from startup to runner & cyclist staple is driven by purpose, community, and a human touch. 🚴♂️🏃♀️https://shorturl.at/5POuj
November 18, 2025 at 4:33 PM
Discover how ROAD iD’s journey from startup to runner & cyclist staple is driven by purpose, community, and a human touch. 🚴♂️🏃♀️https://shorturl.at/5POuj
Discover how brands are reshaping their strategies by prioritizing culture, not just demographics. Get the insights from ANA's latest report featuring Dr. Marcus Collins: shorturl.at/vugDa
November 18, 2025 at 3:33 PM
Discover how brands are reshaping their strategies by prioritizing culture, not just demographics. Get the insights from ANA's latest report featuring Dr. Marcus Collins: shorturl.at/vugDa
Marketers who trust their data are gaining a competitive edge. A recent report shows that data-driven teams are three times more likely to achieve revenue growth. Industry leaders explain the reasons behind this trend. 🔎 Read the full story. https://shorturl.at/3GBTt
November 14, 2025 at 3:00 PM
Marketers who trust their data are gaining a competitive edge. A recent report shows that data-driven teams are three times more likely to achieve revenue growth. Industry leaders explain the reasons behind this trend. 🔎 Read the full story. https://shorturl.at/3GBTt
If you are considering a rebrand, it's important to first gain insight into customer perspectives and obtain strong internal alignment. Explore further best practices to ensure a seamless and effective rebranding process. https://shorturl.at/ygR3j
November 12, 2025 at 5:42 PM
If you are considering a rebrand, it's important to first gain insight into customer perspectives and obtain strong internal alignment. Explore further best practices to ensure a seamless and effective rebranding process. https://shorturl.at/ygR3j
Brand purpose isn’t why your company exists — it’s who you help people become. Thomas Kolster of Goodvertising explains why purpose marketing lost its way and how brands can rebuild it around real human change.
Read the full Q+A in ANA Magazine: shorturl.at/GIMA2
Read the full Q+A in ANA Magazine: shorturl.at/GIMA2
November 10, 2025 at 5:09 PM
Brand purpose isn’t why your company exists — it’s who you help people become. Thomas Kolster of Goodvertising explains why purpose marketing lost its way and how brands can rebuild it around real human change.
Read the full Q+A in ANA Magazine: shorturl.at/GIMA2
Read the full Q+A in ANA Magazine: shorturl.at/GIMA2
How can brands tackle tough topics and bring people together? On Scope dives in with Ro Patrick, exploring the power of empathy and research in uniting communities for a common cause. Plus, surprising stats on brand loyalty you don't want to miss. 🎧 Listen here: shorturl.at/P3suV
November 7, 2025 at 8:28 PM
How can brands tackle tough topics and bring people together? On Scope dives in with Ro Patrick, exploring the power of empathy and research in uniting communities for a common cause. Plus, surprising stats on brand loyalty you don't want to miss. 🎧 Listen here: shorturl.at/P3suV
Better creative starts with better feedback. Marketers who focus on defining the problem, rather than prescribing solutions, inspire their teams to deliver their best work. shorturl.at/ysWIR
November 7, 2025 at 5:10 PM
Better creative starts with better feedback. Marketers who focus on defining the problem, rather than prescribing solutions, inspire their teams to deliver their best work. shorturl.at/ysWIR
The ANA’s Denise McDevitt talks with Chad Tons, CEO of Infinity Marketing Team, about how State Farm’s “Jake’s Jingle Quest” turned gaming and influencer partnerships into marketing magic. 🔗 Read the full feature: https://bit.ly/3WEidGf
November 6, 2025 at 5:12 PM
The ANA’s Denise McDevitt talks with Chad Tons, CEO of Infinity Marketing Team, about how State Farm’s “Jake’s Jingle Quest” turned gaming and influencer partnerships into marketing magic. 🔗 Read the full feature: https://bit.ly/3WEidGf
Every great idea deserves a strong financial foundation. Discover how agencies are using automation to strengthen partnerships, free up cash, and move with greater confidence. shorturl.at/m1asA
November 5, 2025 at 10:00 PM
Every great idea deserves a strong financial foundation. Discover how agencies are using automation to strengthen partnerships, free up cash, and move with greater confidence. shorturl.at/m1asA
ANA CEO Bob Liodice opens the 2025 Masters of Marketing Conference in Orlando, Florida, with inspiring remarks about the power of brand and creativity. #ANAMasters #Marketing
October 22, 2025 at 1:46 PM
ANA CEO Bob Liodice opens the 2025 Masters of Marketing Conference in Orlando, Florida, with inspiring remarks about the power of brand and creativity. #ANAMasters #Marketing
The 2025 ANA Masters of Marketing conference is taking a bold step towards future-focused action. This year, in Orlando, the agenda will shift from retrospective case studies to innovative strategies that are set to shape the future of marketing. via @adweek.bsky.social shorturl.at/EHP9n
October 17, 2025 at 7:41 PM
The 2025 ANA Masters of Marketing conference is taking a bold step towards future-focused action. This year, in Orlando, the agenda will shift from retrospective case studies to innovative strategies that are set to shape the future of marketing. via @adweek.bsky.social shorturl.at/EHP9n
Regulations and technology are rewriting the rules of advertising. Join the industry’s top legal and marketing minds at the 2025 ANA Masters of Advertising Law Conference, Nov. 3–5 in Chicago, to learn how to navigate change, stay compliant, and drive growth. shorturl.at/DVc1v
October 16, 2025 at 6:36 PM
Regulations and technology are rewriting the rules of advertising. Join the industry’s top legal and marketing minds at the 2025 ANA Masters of Advertising Law Conference, Nov. 3–5 in Chicago, to learn how to navigate change, stay compliant, and drive growth. shorturl.at/DVc1v
Confidence is driving B2B growth. A new ANA + NewtonX report shows how confident marketers stay ahead through stronger sales partnerships, smarter brand and demand investment, and AI readiness.
This report is available exclusively to ANA members. Get your copy today at shorturl.at/2IT1t
This report is available exclusively to ANA members. Get your copy today at shorturl.at/2IT1t
October 15, 2025 at 4:45 PM
Confidence is driving B2B growth. A new ANA + NewtonX report shows how confident marketers stay ahead through stronger sales partnerships, smarter brand and demand investment, and AI readiness.
This report is available exclusively to ANA members. Get your copy today at shorturl.at/2IT1t
This report is available exclusively to ANA members. Get your copy today at shorturl.at/2IT1t
Marketing measurement is evolving — are you keeping up?
In a Q+A with Jess Mitchell from The ANA, Marketbridge’s Andy Hasselwander dives into the future of unified marketing measurement, AI-powered insights, and the path to reclaiming quality in go-to-market strategies. shorturl.at/SgulA
In a Q+A with Jess Mitchell from The ANA, Marketbridge’s Andy Hasselwander dives into the future of unified marketing measurement, AI-powered insights, and the path to reclaiming quality in go-to-market strategies. shorturl.at/SgulA
October 14, 2025 at 6:21 PM
Marketing measurement is evolving — are you keeping up?
In a Q+A with Jess Mitchell from The ANA, Marketbridge’s Andy Hasselwander dives into the future of unified marketing measurement, AI-powered insights, and the path to reclaiming quality in go-to-market strategies. shorturl.at/SgulA
In a Q+A with Jess Mitchell from The ANA, Marketbridge’s Andy Hasselwander dives into the future of unified marketing measurement, AI-powered insights, and the path to reclaiming quality in go-to-market strategies. shorturl.at/SgulA
The countdown begins! ⏳ Join Meta’s Nicola Mendelsohn & creator Haley Kalil at next week’s #ANAMasters for “Creator Connections: The New Rules of Customer Engagement.”
Explore how AI + creators are redefining authentic brand storytelling. Register now at shorturl.at/TMOWk #ANAMasters
Explore how AI + creators are redefining authentic brand storytelling. Register now at shorturl.at/TMOWk #ANAMasters
October 13, 2025 at 7:49 PM
The countdown begins! ⏳ Join Meta’s Nicola Mendelsohn & creator Haley Kalil at next week’s #ANAMasters for “Creator Connections: The New Rules of Customer Engagement.”
Explore how AI + creators are redefining authentic brand storytelling. Register now at shorturl.at/TMOWk #ANAMasters
Explore how AI + creators are redefining authentic brand storytelling. Register now at shorturl.at/TMOWk #ANAMasters
According to Adobe, U.S. online spending is projected to total $253.4 billion this holiday season, reflecting a 5.3% increase over last year's figures. shorturl.at/oTsps
October 9, 2025 at 9:21 PM
According to Adobe, U.S. online spending is projected to total $253.4 billion this holiday season, reflecting a 5.3% increase over last year's figures. shorturl.at/oTsps
🌎 One stage. Thousands of marketers. Unlimited impact.
The 2025 ANA Masters of Marketing Conference is where the future of marketing is shaped through powerful keynotes, strategic workshops, and industry-defining conversations. shorturl.at/0njFj #ANAMasters
The 2025 ANA Masters of Marketing Conference is where the future of marketing is shaped through powerful keynotes, strategic workshops, and industry-defining conversations. shorturl.at/0njFj #ANAMasters
October 9, 2025 at 6:30 PM
🌎 One stage. Thousands of marketers. Unlimited impact.
The 2025 ANA Masters of Marketing Conference is where the future of marketing is shaped through powerful keynotes, strategic workshops, and industry-defining conversations. shorturl.at/0njFj #ANAMasters
The 2025 ANA Masters of Marketing Conference is where the future of marketing is shaped through powerful keynotes, strategic workshops, and industry-defining conversations. shorturl.at/0njFj #ANAMasters
In 2025, AI doesn’t reward size, it rewards strategy.
Discover why the smartest marketers are rethinking their edge in The Great Marketing Level-Set and explore how to lead this shift at the ANA Empowerment AI Bootcamp. shorturl.at/UoiQx
Discover why the smartest marketers are rethinking their edge in The Great Marketing Level-Set and explore how to lead this shift at the ANA Empowerment AI Bootcamp. shorturl.at/UoiQx
October 9, 2025 at 5:25 PM
In 2025, AI doesn’t reward size, it rewards strategy.
Discover why the smartest marketers are rethinking their edge in The Great Marketing Level-Set and explore how to lead this shift at the ANA Empowerment AI Bootcamp. shorturl.at/UoiQx
Discover why the smartest marketers are rethinking their edge in The Great Marketing Level-Set and explore how to lead this shift at the ANA Empowerment AI Bootcamp. shorturl.at/UoiQx
Prepare for an unforgettable evening at the 2025 ANA Masters of Marketing Conference in Orlando! 🎶 Little Steven & The Disciples of Soul will be performing live, making it one of the many memorable moments for attendees. Don't miss out on the marketing event of the year. shorturl.at/f8GpZ
October 8, 2025 at 9:33 PM
Prepare for an unforgettable evening at the 2025 ANA Masters of Marketing Conference in Orlando! 🎶 Little Steven & The Disciples of Soul will be performing live, making it one of the many memorable moments for attendees. Don't miss out on the marketing event of the year. shorturl.at/f8GpZ
Strong creative partnerships are built on trust, not micromanagement. “The Art of Creative Feedback” explores how marketers can guide their teams more effectively by focusing on strategy, clarity, and collaboration. shorturl.at/flS2z
October 8, 2025 at 5:01 PM
Strong creative partnerships are built on trust, not micromanagement. “The Art of Creative Feedback” explores how marketers can guide their teams more effectively by focusing on strategy, clarity, and collaboration. shorturl.at/flS2z