Collaboration is my happy place. Seeing Black Oak, Only Games & Eldritch Foundry come together for the Labyrinth Advent-ure Calendar reminds me why I love what I do. 24 minis + dice + a whole adventure, live on Kickstarter now www.kickstarter.com/projects/bla... #adventcalendar #tabletop #rpg #ttrpg

If you missed the last Publisher/Designer x Content Creator roundtable, we're hosting another on Monday at 7 pm ET. Register at tinyurl.com/tabletoproundtable

#tabletopindustry #tabletop #gamedesigners #contentcreators #influencers

Huge thanks to everyone who came to the first Game Designer x Content Creator meetup at #GenCon Over 55 folks showed up (including ENNIE winners + some from as far as Australia) & the conversations were exactly what this industry needs more of. Want to be looped into future stuff? HMU.
Full recap:

Nine months in tabletop and it feels like home, thanks to folks like Justin, who had me on Think Like a Game Designer podcast. We talked marketing strategy, brand clarity, & authenticity.

Finding Your X-Factor: Marketing Strategy w/ Amy Lowe justingarydesign.substack.com/p/amy-lowe-f...

#tabletop

Our last #tabletop creator/publisher roundtable brought the heat:
- Real ROI talk
- Niche vs broad creator reach
- Clear expectations=better partnerships
- What to do when all you’ve got is a prototype

Want in on the next one? DM me.
More takeaways: tinyurl.com/wrtfernx

#tabletopindustry

When your minis melt, so does your brand trust.

WizKids’ BG3 launch is a case study in how not to handle expectations. Bad QC happens, but brands' silence makes it worse. Marketing’s job is trust, not just promotion.

Full post on LinkedIn: tinyurl.com/pmarvn24

#TTRPG #tabletop #tabletopgames

Please don’t call it “limited edition” if you’re just going to reprint it. That kills trust and conversion.

Tabletop buyers lead with emotion; fake scarcity backfires.

More on the behavioral econ behind it: tinyurl.com/hhnh2z5f

#TTRPG #TabletopMarketing #Crowdfunding #Tabletop

#Tabletop Publishers: I’m organizing a space for AMA-style convo for content creators to connect directly w/publishers on what pubs need from creators, how they can provide strategic support, what's working in this dumpster fire economy. If you're a pub & want to participate DM me
#ttrpg #boardgame

Tariffs aren’t saving the tabletop industry; they're strangling it. If Mattel can’t reshore manufacturing, indie game publishers sure can’t. 145%+ tariffs=canceled print runs, delayed launches, & creators pushed out.
Read my full post: www.linkedin.com/posts/amy-s-...

#TTRPG #Tariffs #IndieGames

Making physical games in 2025 feels like trying to throw a party during a fire drill. Read my thoughts on ways some Publishers might be able to think outside the box and stay solvent below. Want to crowdsource and brainstorm? Let's talk.

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