Ammunition
@ammunitionteam.bsky.social
We don’t make ads. We make change happen™
🏆 ADWEEK Fastest Growing Agency
🥇 4x Atlanta Business Chronicle Pacesetter
https://www.ammunition.agency/
🏆 ADWEEK Fastest Growing Agency
🥇 4x Atlanta Business Chronicle Pacesetter
https://www.ammunition.agency/
The 6th love language: First round approval with no notes
September 5, 2025 at 2:45 PM
The 6th love language: First round approval with no notes
"content pillar" is just a fancy way of saying "stuff we post a lot"
September 3, 2025 at 6:30 PM
"content pillar" is just a fancy way of saying "stuff we post a lot"
You don't need followers. You need fans. BIG difference.
August 27, 2025 at 2:45 PM
You don't need followers. You need fans. BIG difference.
You can’t outspend boring. Don't throw money at white noise and expect it to go viral.
August 25, 2025 at 4:15 PM
You can’t outspend boring. Don't throw money at white noise and expect it to go viral.
The best ad metric is still: "Do people talk about it when they don’t have to?"
August 21, 2025 at 8:15 PM
The best ad metric is still: "Do people talk about it when they don’t have to?"
After Cannes Lions’ AI drama, the industry lesson is clear:
Hide your AI use and you lose the trust.
Hide your AI use and you lose the trust.
August 12, 2025 at 1:10 PM
After Cannes Lions’ AI drama, the industry lesson is clear:
Hide your AI use and you lose the trust.
Hide your AI use and you lose the trust.
Set, studio, or AI?
It’s not a turf war, it’s a strategy call.
In The Bolt: how brands are mixing human shoots and AI without losing trust, and why 2025 is the year transparency stops being optional.
#VideoProduction #AI #Advertising
www.ammunition.agency/articles/set...
It’s not a turf war, it’s a strategy call.
In The Bolt: how brands are mixing human shoots and AI without losing trust, and why 2025 is the year transparency stops being optional.
#VideoProduction #AI #Advertising
www.ammunition.agency/articles/set...
As the lines between live-action, virtual production, and AI continue to blur,…
As the lines between live-action, virtual production, and AI continue to blur, brands are asking the same question: “What’s the smartest, and fastest, way to bring this idea to life?” Our production…
www.ammunition.agency
August 8, 2025 at 8:49 PM
Set, studio, or AI?
It’s not a turf war, it’s a strategy call.
In The Bolt: how brands are mixing human shoots and AI without losing trust, and why 2025 is the year transparency stops being optional.
#VideoProduction #AI #Advertising
www.ammunition.agency/articles/set...
It’s not a turf war, it’s a strategy call.
In The Bolt: how brands are mixing human shoots and AI without losing trust, and why 2025 is the year transparency stops being optional.
#VideoProduction #AI #Advertising
www.ammunition.agency/articles/set...
If you're not making custom GPTs, what's the point of even using AI?
July 11, 2025 at 1:10 PM
If you're not making custom GPTs, what's the point of even using AI?
Agencies either evolve or become case studies. Don't let avoiding modern tech make you obsolete.
July 8, 2025 at 1:10 PM
Agencies either evolve or become case studies. Don't let avoiding modern tech make you obsolete.
Think influencer marketing isn’t for B2B? Think again.
B2B has entered its influencer era.
B2B has entered its influencer era.
B2B Has Entered Its Influencer Era
Influencer marketing is no longer a B2C playground. In 2025, it’s become a powerful lever for B2B brands looking to build credibility, expand reach, and drive measurable business outcomes.
www.linkedin.com
June 30, 2025 at 7:57 PM
Think influencer marketing isn’t for B2B? Think again.
B2B has entered its influencer era.
B2B has entered its influencer era.
We said it before: AI won’t replace you. Not knowing how to properly use it will.
June 30, 2025 at 1:10 PM
We said it before: AI won’t replace you. Not knowing how to properly use it will.
“Why isn’t AI citing us?” might be the new “Why aren’t we ranking?”
June 27, 2025 at 1:10 PM
“Why isn’t AI citing us?” might be the new “Why aren’t we ranking?”
New goal: be the content that AI cites. #AIcontent
June 26, 2025 at 1:10 PM
New goal: be the content that AI cites. #AIcontent
What’s scarier than a fast-moving young creative director? One who’s also right.
Creative Director Emily Kurek joined Jaime Cabrera on "Confessions of a Creative Director". Listen now. 🎧
Creative Director Emily Kurek joined Jaime Cabrera on "Confessions of a Creative Director". Listen now. 🎧
What a 29 year old Creative Director knows better than a 49 year old Creative Director - with CD Emily Kurek
Podcast Episode · Confessions of a Creative Director · 06/04/2025 · 57m
podcasts.apple.com
June 18, 2025 at 7:30 PM
What’s scarier than a fast-moving young creative director? One who’s also right.
Creative Director Emily Kurek joined Jaime Cabrera on "Confessions of a Creative Director". Listen now. 🎧
Creative Director Emily Kurek joined Jaime Cabrera on "Confessions of a Creative Director". Listen now. 🎧
Google who? LLMs are the new search bar, and most brands aren’t ready. Here's how to make sure your content is seen with #SEO.
Cracking the Code - Ranking in the Age of AI LLMs
Forget just ranking on Google – a new frontier has emerged: ranking within the responses of AI Large Language Models (LLMs) like ChatGPT, Perplexity, and Gemini. The question isn't just "How do we get...
www.linkedin.com
June 3, 2025 at 8:19 PM
Google who? LLMs are the new search bar, and most brands aren’t ready. Here's how to make sure your content is seen with #SEO.
No. 4 of 40 🏆 Apparently, we’re not the only ones still humming our holiday album.
Big thanks to @indieagency.news for the recognition. Honored and humbled 🤝
Big thanks to @indieagency.news for the recognition. Honored and humbled 🤝
2025 Top 40: Design Winners - Indie Agency News
We dig design—and love showing off the work of our members. The first Top 40: Design awards indie agency design in all of its forms. From large-scale rebrands
indieagency.news
May 28, 2025 at 6:23 PM
No. 4 of 40 🏆 Apparently, we’re not the only ones still humming our holiday album.
Big thanks to @indieagency.news for the recognition. Honored and humbled 🤝
Big thanks to @indieagency.news for the recognition. Honored and humbled 🤝
Stop giving half-baked prompts to ChatGPT and expecting gold. Give it specifics and parameters. Treat prompting like a brief, not a Google search.
May 27, 2025 at 7:15 PM
Stop giving half-baked prompts to ChatGPT and expecting gold. Give it specifics and parameters. Treat prompting like a brief, not a Google search.
Atlanta Business Chronicle picked a good one: CEO Jeremy Heilpern made the 2025 40 under 40 list 🏆 Proud is an understatement.
40 Under 40: Meet Jeremy Heilpern, Ammunition - Atlanta Business Chronicle
Jeremy Heilpern is in the Atlanta Business Chronicle's 40 Under 40 Class of 2025, which represents Atlanta's best and brightest young professionals and emerging leaders.
www.bizjournals.com
May 21, 2025 at 5:03 PM
Atlanta Business Chronicle picked a good one: CEO Jeremy Heilpern made the 2025 40 under 40 list 🏆 Proud is an understatement.
AI isn’t the magic. Your context, strategy, and prompt design are. LLMs are the dirt; you build the pyramid.
May 19, 2025 at 7:15 PM
AI isn’t the magic. Your context, strategy, and prompt design are. LLMs are the dirt; you build the pyramid.
Proud team over here: Chief Strategy Officer, Kelly Heilpern is a member of the jury for Adweek's 2025 Media Plan of the Year Awards! @adweek.bsky.social 👏
www.adweek.com/agencies/202...
www.adweek.com/agencies/202...
2025 Media Plan of the Year Jury announced
Get your entries in by the final deadline on April 29.
www.adweek.com
May 6, 2025 at 8:56 PM
Proud team over here: Chief Strategy Officer, Kelly Heilpern is a member of the jury for Adweek's 2025 Media Plan of the Year Awards! @adweek.bsky.social 👏
www.adweek.com/agencies/202...
www.adweek.com/agencies/202...
AI isn't replacing genius, it's amplifying it. Use it to elevate your impact or get left behind. The choice is yours.
May 2, 2025 at 7:02 PM
AI isn't replacing genius, it's amplifying it. Use it to elevate your impact or get left behind. The choice is yours.
For brands that demand MORE, we’re ready. We've found our unfair advantage. What is it? See here 👇 www.linkedin.com/pulse/brands...
For brands that demand MORE, we’re ready
In the early 2000s, “digital” arrived—and a clear line was drawn. Some agencies evolved.
www.linkedin.com
April 30, 2025 at 5:32 PM
For brands that demand MORE, we’re ready. We've found our unfair advantage. What is it? See here 👇 www.linkedin.com/pulse/brands...
Big thanks for the shout out 📢 @campaignus.bsky.social
Movers & Shakers: Master Lock, Snickers, Angostura and more
This week’s agency news, people on the move and brand buzz.
www.campaignlive.com
April 23, 2025 at 3:31 PM
Big thanks for the shout out 📢 @campaignus.bsky.social
Leadership Shift: Jonathan Hayes is now CCO and Sean Brown steps in as Head of Production. Read more here 👉 www.mediapost.com/publications...
Ammunition Ups Hayes To Chief Creative Officer
Hayes joined Ammunition after it acquired his studio, Mad Hat Creative.
www.mediapost.com
April 22, 2025 at 7:26 PM
Leadership Shift: Jonathan Hayes is now CCO and Sean Brown steps in as Head of Production. Read more here 👉 www.mediapost.com/publications...