For instance, many of the box-office hits of the time, while paying lip service to Gandhian-Nehruvian non-violence, showed an affective inclination towards Bose and his ideas, as our common-sense data shows (also see screenshot from the film Samadhi (1950):

At the same time, Hindu nationalism faced the reverse: their ideas resonated with mass common-sense, but had little buy-in from the pol elite (not discounting support within INC), esp post Gandhi's assassination. Using Williams we developed a typology of ideational resonance: