Amerge Music
LightNews LightNews
banner
amerge.bsky.social
Amerge Music
@amerge.bsky.social
10 followers 5 following 17 posts
A music licensing murmuration. We make custom music for brands and shows.
Posts Replies Media Videos
amerge.bsky.social
Feeling the Funk yet? Garnier used one of the biggest songs at the time in their ad. Do you think they tried to capitalize off the song’s popularity or was it just a perfect fit for the ad?

#synclicensing #onchainmusic #mimm #musicinmedia #musiclicensing

youtu.be/sRMwbSfwoZc
Amerge Music - Music in Media Moments - Garnier
YouTube video by Amerge Music
youtu.be
February 20, 2025 at 2:23 AM
amerge.bsky.social
What does “All-In” mean in sync licensing? Ashley Young explains how fees get split in music deals and why directors and show/film producers need to know this! 💰🎵 #SyncSpeak #MusicLicensing
Sync Speak: All In or Both Sides #musiclicensing
YouTube video by Amerge Music
youtube.com
February 17, 2025 at 7:24 PM
amerge.bsky.social
Taking it back and checking out a Beats ad featuring Pharrell’s iconic song, Happy. Why do you think they chose to use it?

#synclicensing #onchainmusic #mimm #musicinmedia #musiclicensing

youtu.be/qew1qo2_i6Y
Amerge Music - Music in Media Moments - Beats
YouTube video by Amerge Music
youtu.be
February 13, 2025 at 2:21 AM
amerge.bsky.social
What do you think of the music in this Kohl’s ad? Did we miss anything?

#synclicensing #onchainmusic #mimm #musicinmedia #musiclicensing

youtu.be/Y4pCHjZcVcE
Amerge Music - Music in Media Moments - Kohl's
YouTube video by Amerge Music
youtu.be
February 6, 2025 at 4:18 AM
amerge.bsky.social
Sync agents play a key role in music licensing! Dylan Kane-Ritsch shares how they pitch music catalogs for placements and smooth the clearance process in a tv show context. #SyncSpeak #MusicClearance #Syncmusic #Musiclicensing
Sync Speak: Sync Agency #musiclicensing
YouTube video by Amerge Music
youtube.com
February 3, 2025 at 8:36 PM
amerge.bsky.social
How do TV shows like Mayfair Witches make music decisions? Olivia Schlichting dives into spotting sessions, the creative meetings where score, source music, and sonic elements come together to bring stories to life.
#SyncSpeak #MusicLicensing #SyncMusic

youtube.com/shorts/zyvPy...
SyncSpeak: Spotting #musiclicensing
YouTube video by Amerge Music
youtube.com
January 27, 2025 at 8:15 PM
amerge.bsky.social
We sure do love our Modern Funk and Soul don’t we? Apparently, brands do too.

#synclicensing #onchainmusic #mimm #musicinmedia #musiclicensing

youtu.be/Jfg0Kyec5JM
Amerge Music - Music in Media Moments - TGIFridays
YouTube video by Amerge Music
youtu.be
January 22, 2025 at 8:28 PM
amerge.bsky.social
The last in our series of Popeyes ads. Popeyes clearly loves their Funk and soul. What do you think?

#synclicensing #onchainmusic #mimm #musicinmedia #musiclicensing

youtu.be/lBtVwtkQWw8
Amerge Music - Music in Media Moments - Popeyes Pt. 3
YouTube video by Amerge Music
youtu.be
January 15, 2025 at 11:34 PM
amerge.bsky.social
Part 2 of our Popeyes ad breakdown on today’s Music in Media Moments. Have you heard a Popeyes ad that doesn’t use some sort of Funk or Soul? Let us know!

#synclicensing #onchainmusic #mimm #musicinmedia #musiclicensing

youtu.be/nkaWF0QAj2U
Amerge Music - Music in Media Moments - Popeyes Pt. 2
YouTube video by Amerge Music
youtu.be
January 8, 2025 at 7:19 PM
amerge.bsky.social
Ever wonder what “Pro Rata Fees” means in the sync world? In this week’s #SyncSpeak, Mindy Dinh breaks it down and explains how it affects your music licensing deals.

www.youtube.com/shorts/7BU_0...

#synclicensing #syncmusic #musiclicensing #prorata
Sync Speak: Pro Rata Fees
YouTube video by Amerge Music
www.youtube.com
January 6, 2025 at 4:53 PM
amerge.bsky.social
Let’s breakdown a Popeyes ad for today’s Music in Media Moments. We keep seeing lots of Modern Soul / Funk in ads. What other ads have you heard Modern Soul / Funk in?

youtu.be/xux7RZ4vx_w

#synclicensing #onchainmusic #mimm #musicinmedia #musiclicensing
Amerge Music - Music in Media Moments - Popeyes Pt. 1
YouTube video by Amerge Music
youtu.be
December 18, 2024 at 12:41 PM
amerge.bsky.social
Dylan shares why "Most Favored Nations" (MFN) is so commonly included in music licensing contracts.
#SyncSpeak is our weekly series where we demystify sync licensing jargon, one term at a time.

www.tiktok.com/@amergemusic...

#synclicensing #syncmusic #musiclicensing #MusicBusiness #musicbiz
Dylan shares why "Most Favored Nations" (MFN) is so commonly included in music licensing contracts. #synclicensing #syncmusic #musiclicensing #musicbusiness #musicclearance #SyncSpeak
TikTok video by amergemusic
www.tiktok.com
December 16, 2024 at 5:15 PM
amerge.bsky.social
For this episode of Music in Media Moments, we take a look at a Chime ad and talk about how this song breaks the typical sync rules. What do you think we should do next?

www.tiktok.com/@amergemusic...

#synclicensing #onchainmusic #mimm #musicinmedia #musiclicensing #lilboothang
For this episode of Music in Media Moments, we take a look at a Chime ad and talk about how this song breaks the typical sync rules. What do you think we should do next? #synclicensing #cooperative #o...
TikTok video by amergemusic
www.tiktok.com
December 11, 2024 at 10:02 PM
amerge.bsky.social
Sound can make or break a scene. It often comes down to today's #SyncSpeak term. Ashley explains "needle drop" and what it means in a music licensing context.

#musiclicensing #syncmusic #synclicensing #needledrop

www.instagram.com/p/DDZAEX5KlE7/
Login • Instagram
Welcome back to Instagram. Sign in to check out what your friends, family & interests have been capturing & sharing around the world.
www.instagram.com
December 10, 2024 at 8:24 AM
amerge.bsky.social
For our next episode of Music in Media Moments, we take a look at an Olive Garden ad and breakdown the elements in the music. What brands, shows, or styles should we dive into next?

www.tiktok.com/@amergemusic...

#synclicensing #cooperative #onchainmusic #mimm #musicinmedia #musiclicensing
For our next episode of Music in Media Moments, we take a look at an Olive Garden ad and breakdown the elements in the music. What brands, shows, or styles should we dive into next? #synclicensing #co...
TikTok video by amergemusic
www.tiktok.com
December 4, 2024 at 3:26 PM
amerge.bsky.social
For #SyncSpeak we’re back to basics w/ the term “Music Clearance.” Mindy Dinh shares her definition + real-life example feat. recently cleared song, “Do You Want to Find Out” by Sonoda.

What sync terms should we #SyncSpeak next?

#synclicensing #syncmusic #musiclicensing #musicclearance
December 2, 2024 at 2:36 PM