Amber Ott
@amberott.com
public opinion, comms and data. old houses, food, flowers & dogs over on instagram (for now).
Yankelovich’s insight on the public & measuring attitudes continue to influence. Grateful to have been in his orbit. https://nyti.ms/2jQYAek
nytimes.com
nyti.ms
February 11, 2025 at 8:17 PM
Yankelovich’s insight on the public & measuring attitudes continue to influence. Grateful to have been in his orbit. https://nyti.ms/2jQYAek
The piece I wrote earlier this year feels particularly timely now.
February 11, 2025 at 8:17 PM
The piece I wrote earlier this year feels particularly timely now.
Yes! Underlying attitudes are key
February 11, 2025 at 8:17 PM
Yes! Underlying attitudes are key
"It’s not just loud and sniffly, open offices are actually hurting our brains." But the myth endures. http://www.bbc.com/capital/story/20170105-open-offices-are-damaging-our-memories
Why open offices are bad for us
It’s not just loud and sniffly, open offices are actually...
www.bbc.com
February 11, 2025 at 8:17 PM
"It’s not just loud and sniffly, open offices are actually hurting our brains." But the myth endures. http://www.bbc.com/capital/story/20170105-open-offices-are-damaging-our-memories
Game changing: 63%+ clicks and 1,400%+ conversions when campaigns target based on personality characteristics https://antidotezine.com/2017/01/22/trump-knows-you/
Trump Knows You Better Than You Know Yourself | Antidote ...
Psychometrics and the (counter)revolution in marketing th...
antidotezine.com
February 11, 2025 at 8:17 PM
Game changing: 63%+ clicks and 1,400%+ conversions when campaigns target based on personality characteristics https://antidotezine.com/2017/01/22/trump-knows-you/
So Mnuchin directs a fund in the Caymans. The question is not why he forgot it, but why every large hedge fund uses that structure.
February 11, 2025 at 8:17 PM
So Mnuchin directs a fund in the Caymans. The question is not why he forgot it, but why every large hedge fund uses that structure.
Criminals have been using identity theft to steal tax refunds. More resources might help, but everyone hates the IRS http://www.vox.com/policy-and-politics/2017/1/19/14324766/steven-mnuchin-irs-funding
Some Republicans hate the IRS. Steven Mnuchin thinks it’s...
Trump’s pick for Treasury secretary says he’s “concerned”...
www.vox.com
February 11, 2025 at 8:22 PM
Criminals have been using identity theft to steal tax refunds. More resources might help, but everyone hates the IRS http://www.vox.com/policy-and-politics/2017/1/19/14324766/steven-mnuchin-irs-funding
A reminder that the Twitter-sphere is not the real world
February 11, 2025 at 8:22 PM
A reminder that the Twitter-sphere is not the real world
How I'm prepping for Tuesday: Election Night Drinking Guide http://vinepair.com/articles/history-of-gin-rickey/
Gin Rickey Recipe
Quaffable and refreshing, this drink has been a favorite ...
vinepair.com
February 11, 2025 at 8:22 PM
How I'm prepping for Tuesday: Election Night Drinking Guide http://vinepair.com/articles/history-of-gin-rickey/
Our judgments are not as rational as we think they are, and that makes it harder to see other POVs.
February 11, 2025 at 8:22 PM
Our judgments are not as rational as we think they are, and that makes it harder to see other POVs.
Curious to see if this catches on: Danny Meyer’s Restaurant Group Introduces Groundbreaking Parental Leave Plan http://ny.eater.com/2016/9/27/13080994/danny-meyer-parental-leave
Danny Meyer’s Restaurant Group Introduces Groundbreaking ...
Four weeks of paid leave for all new parents throughout t...
ny.eater.com
February 11, 2025 at 8:22 PM
Curious to see if this catches on: Danny Meyer’s Restaurant Group Introduces Groundbreaking Parental Leave Plan http://ny.eater.com/2016/9/27/13080994/danny-meyer-parental-leave
We're looking for for an intern. It's a great opportunity for a grad who enjoys thinking creatively about research. https://goo.gl/7wpQsa
Come Back Soon | Taleo Business Edition
goo.gl
February 11, 2025 at 8:22 PM
We're looking for for an intern. It's a great opportunity for a grad who enjoys thinking creatively about research. https://goo.gl/7wpQsa
Jeb relied on gut, not data: "A survey to gauge the national mood of the party was dismissed...as unnecessary"https://ca.news.yahoo.com/unforced-errors-miscalculations-end-bushs-white-house-hopes-033011780.html
Unforced errors and miscalculations end Bush's White Hous...
By Steve Holland CHARLESTON, S.C. (Reuters) - Before Don...
ca.news.yahoo.com
February 11, 2025 at 8:22 PM
Jeb relied on gut, not data: "A survey to gauge the national mood of the party was dismissed...as unnecessary"https://ca.news.yahoo.com/unforced-errors-miscalculations-end-bushs-white-house-hopes-033011780.html
Love the interest in polls this year, but in our latest we offer some caveats: https://medium.com/order-rapidly-fading/horse-race-polling-resist-the-sweet-treat-3c13fce725ec#.2v0r0hios @SullivanAndrew
February 11, 2025 at 8:22 PM
Love the interest in polls this year, but in our latest we offer some caveats: https://medium.com/order-rapidly-fading/horse-race-polling-resist-the-sweet-treat-3c13fce725ec#.2v0r0hios @SullivanAndrew
Anxious to see how well Cruz's data strategy works in other states http://www.bloomberg.com/politics/articles/2016-02-02/how-ted-cruz-engineered-his-iowa-triumph
Bloomberg - Are you a robot?
www.bloomberg.com
February 11, 2025 at 8:22 PM
Anxious to see how well Cruz's data strategy works in other states http://www.bloomberg.com/politics/articles/2016-02-02/how-ted-cruz-engineered-his-iowa-triumph
Super cool graphic on how the greatest city in the world's skyline is changing http://on.natgeo.com/1RTVYmp
What New York Could Look Like in 2020
Manhattan is in the midst of an unprecedented tall buildi...
on.natgeo.com
February 11, 2025 at 8:22 PM
Super cool graphic on how the greatest city in the world's skyline is changing http://on.natgeo.com/1RTVYmp
Last time, @SullivanAndrew and I critiqued public affairs pros for not using data. Today we offer our approach. https://medium.com/order-rapidly-fading/directing-moneyball-public-affairs-campaigns-c9085a91427b#.1cyc16l81
February 11, 2025 at 8:28 PM
Last time, @SullivanAndrew and I critiqued public affairs pros for not using data. Today we offer our approach. https://medium.com/order-rapidly-fading/directing-moneyball-public-affairs-campaigns-c9085a91427b#.1cyc16l81
Comms could also benefit - Charge based on value rather than time. Is the billable hour obsolete? http://www.theatlantic.com/business/archive/2015/10/billable-hours/410611/?utm_source=SFFB
Is the Billable Hour Obsolete?
Clients are getting fed up with being charged high rates ...
www.theatlantic.com
February 11, 2025 at 8:28 PM
Comms could also benefit - Charge based on value rather than time. Is the billable hour obsolete? http://www.theatlantic.com/business/archive/2015/10/billable-hours/410611/?utm_source=SFFB
Hope this is a trend: "Software companies find that liberal arts thinking makes them stronger." http://onforb.es/1OBHNQK
That 'Useless' Liberal Arts Degree Has Become Tech's Hott...
Stop thinking of Silicon Valley as an engineer's paradise...
onforb.es
February 11, 2025 at 8:28 PM
Hope this is a trend: "Software companies find that liberal arts thinking makes them stronger." http://onforb.es/1OBHNQK
Simplicity for the win https://x.com/lifehacker/status/655443206377775105
x.com
x.com
February 11, 2025 at 8:28 PM
Simplicity for the win https://x.com/lifehacker/status/655443206377775105
I’d argue with @SullivanAndrew that poor interpretation of horse race polling has little value http://www.politico.com/story/2015/10/gallup-poll-2016-pollsters-214493 @amber_n_ott
February 11, 2025 at 8:28 PM
I’d argue with @SullivanAndrew that poor interpretation of horse race polling has little value http://www.politico.com/story/2015/10/gallup-poll-2016-pollsters-214493 @amber_n_ott
Twitter Experiments With Native Polls and marketers rejoice? Um, no. http://www.fastcompany.com/3051596/fast-feed/twitter-experiments-with-native-polls?partner=rss
fastcompany.com
www.fastcompany.com
February 11, 2025 at 8:28 PM
Twitter Experiments With Native Polls and marketers rejoice? Um, no. http://www.fastcompany.com/3051596/fast-feed/twitter-experiments-with-native-polls?partner=rss
Fall makes me sad (controversial, yes), but apparently I live in the land of pumpkin abundance http://wpo.st/OF1c0
February 11, 2025 at 8:28 PM
Fall makes me sad (controversial, yes), but apparently I live in the land of pumpkin abundance http://wpo.st/OF1c0