Amanda Ice
@amandaice.bsky.social
Book publicist @harvard_press
Boy mom x3, Texan by birth and Danish by marriage. Book people are my people
Boy mom x3, Texan by birth and Danish by marriage. Book people are my people
hahaha you are right, my apologies!!
January 27, 2026 at 8:32 PM
hahaha you are right, my apologies!!
Final takeaway: be nice to your publicist 🫶
There’s invisible work happening behind the scenes, and trust me, we want the coverage as much as you do. Your wins are our wins. It’s brutally competitive out there (academic books vs. commercial everything + everyone’s phone). We’re on your team :)
There’s invisible work happening behind the scenes, and trust me, we want the coverage as much as you do. Your wins are our wins. It’s brutally competitive out there (academic books vs. commercial everything + everyone’s phone). We’re on your team :)
January 22, 2026 at 5:25 PM
Final takeaway: be nice to your publicist 🫶
There’s invisible work happening behind the scenes, and trust me, we want the coverage as much as you do. Your wins are our wins. It’s brutally competitive out there (academic books vs. commercial everything + everyone’s phone). We’re on your team :)
There’s invisible work happening behind the scenes, and trust me, we want the coverage as much as you do. Your wins are our wins. It’s brutally competitive out there (academic books vs. commercial everything + everyone’s phone). We’re on your team :)
Publicity is not a vending machine where you insert a book and reviews fall out.
It’s a collaboration.
The best campaigns happen when authors brainstorm, share contacts, stay engaged, and move fast together.
Earned media is competitive. Teamwork matters.
It’s a collaboration.
The best campaigns happen when authors brainstorm, share contacts, stay engaged, and move fast together.
Earned media is competitive. Teamwork matters.
January 22, 2026 at 5:25 PM
Publicity is not a vending machine where you insert a book and reviews fall out.
It’s a collaboration.
The best campaigns happen when authors brainstorm, share contacts, stay engaged, and move fast together.
Earned media is competitive. Teamwork matters.
It’s a collaboration.
The best campaigns happen when authors brainstorm, share contacts, stay engaged, and move fast together.
Earned media is competitive. Teamwork matters.
Media wants a reason, not just a book.
The magic words are why this, why now.
A real news hook plus a genuinely new or provocative argument equals oxygen. If your work connects to the headlines, tell your publicist. We LOVE that.
The magic words are why this, why now.
A real news hook plus a genuinely new or provocative argument equals oxygen. If your work connects to the headlines, tell your publicist. We LOVE that.
January 22, 2026 at 5:25 PM
Media wants a reason, not just a book.
The magic words are why this, why now.
A real news hook plus a genuinely new or provocative argument equals oxygen. If your work connects to the headlines, tell your publicist. We LOVE that.
The magic words are why this, why now.
A real news hook plus a genuinely new or provocative argument equals oxygen. If your work connects to the headlines, tell your publicist. We LOVE that.
Platform isn’t built the month your book drops.
It’s built by saying yes for years.
Review/blurb other books.
Write op-eds.
Do panels.
Be a generous colleague.
Opening a social account just to shout “MY BOOK IS OUT” is not a strategy.
It’s built by saying yes for years.
Review/blurb other books.
Write op-eds.
Do panels.
Be a generous colleague.
Opening a social account just to shout “MY BOOK IS OUT” is not a strategy.
January 22, 2026 at 5:25 PM
Platform isn’t built the month your book drops.
It’s built by saying yes for years.
Review/blurb other books.
Write op-eds.
Do panels.
Be a generous colleague.
Opening a social account just to shout “MY BOOK IS OUT” is not a strategy.
It’s built by saying yes for years.
Review/blurb other books.
Write op-eds.
Do panels.
Be a generous colleague.
Opening a social account just to shout “MY BOOK IS OUT” is not a strategy.
🧵Academia trained you to speak in footnotes.
Media wants sentences.
Try the “19-year-old rule” explain your work to a room of curious undergrads who want to get it. That’s not dumbing down. It’s opening the door. Clarity turns the lights on.
Media wants sentences.
Try the “19-year-old rule” explain your work to a room of curious undergrads who want to get it. That’s not dumbing down. It’s opening the door. Clarity turns the lights on.
January 22, 2026 at 5:25 PM
🧵Academia trained you to speak in footnotes.
Media wants sentences.
Try the “19-year-old rule” explain your work to a room of curious undergrads who want to get it. That’s not dumbing down. It’s opening the door. Clarity turns the lights on.
Media wants sentences.
Try the “19-year-old rule” explain your work to a room of curious undergrads who want to get it. That’s not dumbing down. It’s opening the door. Clarity turns the lights on.