Altstrategy
altstrategy.bsky.social
Altstrategy
@altstrategy.bsky.social
👥 Alt Strategy aims to be a platform to help upskill📈, coach & consult existing or aspiring marketers🚀, entrepreneurs and business💼 strategists

🎙️ Bonus Content: https://li.sten.to/altstrategy-podcasts Our Podcast
Zomato is brilliant at #Marketing, not because of fake noise or PR, but because:
✅ It knows every conversation/content builds its brand.
✅ It treats communication as communication, not digital, social, etc.
✅ It uses setbacks as leverage to rise. 💪
#Business #Strategy #Startup
December 23, 2024 at 10:50 PM
Good news: Indians, including Indian-origin individuals, are making global strides — from FBI directors to London homeowners. 🌍

Bad news: Progress is limited to the rich and upper-middle class, while the lower-middle class and poor struggle. We’re on an economic bomb. 💣

#CustomerBase #India
December 12, 2024 at 11:11 PM
Why spend ₹190 crore on a Gurgaon house when you could buy 3 castles in Scotland 🏰🏰🏰 and angel invest in 1,000 startups in India? 🚀 The growing wealth gap is shocking. 40+ bedrooms, sprawling estates, and 1,000 startups for the same price. Have we lost perspective? #WealthInequality #RealEstate
December 12, 2024 at 9:42 PM
Zepto’s secret is a lesson for businesses!
✅ Avg customer service (4-day returns)
✅ Marketing feels like 'marketing for marketers' vs real customers like #Swiggy or #Blinkit
✅ But their #strategy shines—smart PR, positioning & branding make them seem bigger than they are.
#Zepto #Business
December 11, 2024 at 8:07 PM
👉 #Packaging & #branding matter!
👉 #SocialMedia is what consumers say about you.

A friend loved the paan we ordered—fancy packaging impressed him, so he shared it. Now we’re sharing it—more trust, more reach!

What could improve? 🤔 Referral & loyalty programs = ROI.

#Marketing #Business
December 11, 2024 at 6:50 PM
7 mins for butter chicken & rice! Pics by Aniket Bajpai on 10-min delivery made us think: ✅ Amazing convenience; founders’ work is stellar. ✅ Cooking time is now less than food's exit time—a marvel. But as a culture, do we really want butter chicken in 10 mins?

#startups #quickcommerce
December 11, 2024 at 6:45 PM