non, reste ici, c'est fou interessant hah. mais j'ai aucune intuition pour les quiz :D

Those tactics appear to be working to outmanoeuvre Meta’s detection capabilities: some ads reached tens and even hundreds of thousands of users before being removed. 30% of the identified advertisers (172 pages) have not been deplatformed and their ads continue to run without removal to this day

In comparison to other campaigns where individual advertisers launch multiple ads, each quote card meme was launched by a SINGLE page, after which the page stopped advertising altogether. This could be a complementary tactic to reduce the traceability of the assets involved in the campaign.

To mislead the platform’s automated systems for content moderation, the quotes were placed directly on the visuals and the ads featured no copy or external links.

Some used outright keyword obfuscation tactics: one ad replaced the word “Zelensky” with “Ze-nsky” to avoid automated keyword detection.

The ads exploit loopholes in Meta’s ad verification and content moderation systems. We noticed a change of tactics used by the advertisers to make the campaign less detectable by Meta’s algorithms.